Item 6 - Staff ReportCase No.
MSP24-0002
S T A F F R E P O R T
August 2nd, 2024
CASE NO: MSP24-0002
PROJECT: Master Sign Plan for 880 S Village Center Dr. – Champions DFW
Realty
EXECUTIVE
SUMMARY: On behalf of Champions DFW Realty LLC, Priority Signs and Graphics is
requesting approval of a Master Sign Plan (MSP) for a newly constructed
office building located at 880 S Village Center Dr. Southlake, Texas.
DETAILS: The applicant is requesting approval of a sign band area for these three
sign locations to allow existing or future tenants to change signs without
requiring council approval. The proposed sign bands allow for a maximum
letter and logo height or 30 inches and allow for upper story sign placement.
The proposed signs for the current tenants have 9-inch, 10.5-inch, 17.5-
inch logo and 7-inch, 8-inch, and 14-inch letters. The 30-inch logo and letter
size is requested to allow flexibility for future tenants.
Below is a summary of the requested signs:
Proposed Sign Proposed MSP24-0002 Sign Ordinance No 704-J
North Elevation Sign Band A (158” w x 30” t) North Elevation
Upper Story
Overall Sign Height – 2.5’ or 30”
Letter Height – 30”
Logo Height – 30”
Overall Sign Width – 13.16’
Sign Area – 158" x 30" = 32.9 SF
North Elevation
Upper Story
Overall Sign Height - NA
Letter Height - 16"
Logo Height - 20"
Sign Width - 13.14'
Sign Area - 37.8 SF
Logo Area - 7.56 SF
West Elevation Sign Band B & C (130.5” w x 30” t)
Proposed Sign Band areas are identical.
West Elevation
Sign B
Upper Story
Overall Sign Height – 2.5’ or 30”
Letter Height – 30”
Logo Height – 30”
Overall Sign Width – 10.9'
Sign Area – 27.2 SF
Sign C
Upper Story
Overall Sign Height – 2.5’ or 30”
Letter Height – 30”
Logo Height – 30”
Overall Sign Width – 10.9'
Sign Area – 27.2 SF
West Elevation
Sign B
Upper Story
Overall Sign Height - NA
Letter Height - 14"
Logo Height - 17.5"
Sign Width - 10.9'
Sign Area - 30.2 SF
Logo Area - 6.04 SF
Sign C
Upper Story
Overall Sign Height - NA
Letter Height - 14"
Logo Height - 17.5"
Sign Width - 10.9'
Sign Area - 30.2 SF
Logo Area - 6.04 SF
Case No.
MSP24-0002
ACTION NEEDED: Consider Master Sign Plan
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Presentation
Demonstration and Plans
STAFF CONTACT: Seantay Carpenter (817)748-8215
Jenny Crosby (817)748-8195
BACKGROUND INFORMATION
APPLICANT/OWNER: Champions DFW Commercial Realty, LLC
PROPERTY SITUATION: 880 S Village Center Dr
LEGAL DESCRIPTION: Lot 8, Block A, Thomas Easter No. 474 Addition
CURRENT ZONING: “S-P-1” Generalized Site Plan District
HISTORY: On September 19, 1899; The “AG” Agricultural District zoning was
approved with the adoption of the Zoning Ordinance No 480 and
the official Zoning Map.
On May 19, 2021; City Council approved a Zoning Change and Site
Plan for three (3) 2-story office buildings. (ZA21-0020)
On January 16, 2024; City Council approved on consent agenda
the Sign Variance request Magnolia Property Company located at
850 S Village Center Dr. for the upper-story sign, push-through
raceway sign, as well as variances for the letter height and logo
height. (SV23-0022)
SIGN BOARD:
CITY COUNCIL:
STAFF COMMENTS: City Council approval of the request does not eliminate the
requirement for sign permit to be approved prior to sign installation.
Please contact Seantay Carpenter for sign application processing
and pre-install inspection. Seantay can be reached at 817-748-
8215 or scarpenter@ci.southlake.tx.us.
Case No. Attachment B
MSP24-0002