2024-04-23 CEDC Minutes 0 CITY O:
SOUTHLAKE
TEXAS
SOUTHLAKE COMMUNITY ENHANCEMENT AND DEVELOPMENT CORPORATION
BOARD MEETING MINUTES: APRIL 23, 2024
LOCATION: The Marq Southlake
Legends Hall — Boardroom
285 Shady Oaks Drive
Southlake, Texas 76092
TIME: 6:00 p.m.
COMMUNITY ENHANCEMENT AND DEVELOPMENT CORPORATION BOARD
MEMBERS PRESENT:
Board President, Martin Schelling
Board Vice President, Mike Pazera
Board Secretary, Craig Sturtevant
Member, Jennifer Kolb
Member, Eric Wang
Member, Jeff Wang
COMMUNITY ENHANCEMENT AND DEVELOPMENT CORPORATION BOARD
MEMBERS ABSENT:
Member, Bob Mundlin
STAFF PRESENT:
Director of Economic Development & Tourism, Daniel Cortez
Chief Financial Officer & Board Treasurer, Sharen Jackson
Deputy Director of Economic Development & Tourism, Robert Briggs
Deputy Director of Community Services, Ryan McGrail
1. Call to order:
Board President, Martin Schelling, called the meeting to order at 6:00 p.m.
,April 23, 2024 CEDC Minutes
2. Consider approving the minutes from the March 26, 2024, Community
Enhancement and Development Corporation meeting:
A motion was made to approve the minutes from the March 26, 2024, CEDC meeting.
Motion: M. Pazera
Second: J. Kolb
Ayes: M. Schelling, M. Pazera, C. Sturtevant, J. Kolb, E. Wang
Nays: None
Abstain: J. Wang
Vote: 5-0-1
Motion Carried —APPROVED
3. The Marq:
a. Consider approval of funding for annual agreement to provide personal
training services with BS Fit (Keigan Landcaster) not to exceed $60,000:
Board President Schelling turned discussion over to Deputy Director Ryan
McGrail. McGrail presented information related to items 3a — 3d, including how
they were for personal training services at The Marq and funding for this
agreement, and all agreements presented to the CEDC at this meeting, were
approved by City Council, within the adopted FY24 budget (Resolution 23-022).
The vendors are already performing services and staff is required to seek CEDC
approval for any expenditure, with one vendor, over $50,000. Currently there are
class teachers that do not exceed the $50,000 threshold required for board
approval and, therefore do not require CEDC approval.
In response to a question, about the funding source for these monies Board
Treasurer Jackson explained CEDC is the funding source. She added, with the
new financial approval process approved by the City Council late last year,
expenditures pre-approved by City Council only require approval by the board or
commission in charge of the associated fund. In the case of the contracts on the
April 23, 2024, CEDC agenda, the CEDC is the funding source and approval
authority for expenditure.
A motion was made to approve funding for an annual agreement to provide
personal training services with BS Fit (Keigan Landcaster) not to exceed $60,000.
Motion: J. Wang
Second: J. Kolb
Ayes: M. Schelling, M. Pazera, C. Sturtevant, J. Kolb, E. Wang, J. Wang
Nays: None
Abstain: None
Vote: 6-0-0
Motion Carried —APPROVED
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April 23, 2024 CEDC Minutes
b. Consider approval of funding for annual agreement to provide personal
training services with Heather Bittinger not to exceed $60,000.
A motion was made to approve funding for an annual agreement to provide
personal training services with Heather Bittinger not to exceed $60,000.
Motion: J. Wang
Second: J. Kolb
Ayes: M. Schelling, M. Pazera, C. Sturtevant, J. Kolb, E. Wang, J. Wang
Nays: None
Abstain: None
Vote: 6-0-0
Motion Carried — APPROVED
c. Consider approval of funding for annual agreement to provide personal
training services with Gemini Fitness (Yvonne Slider) not to exceed $60,000.
A motion was made to approve funding for an annual agreement to provide
personal training services with Gemini Fitness (Yvonne Slider) not to exceed
$60,000.
Motion: J. Wang
Second: J. Kolb
Ayes: M. Schelling, M. Pazera, C. Sturtevant, J. Kolb, E. Wang, J. Wang
Nays: None
Abstain: None
Vote: 6-0-0
Motion Carried — APPROVED
d. Consider approval of funding for annual agreement to provide personal
training services with Leslie Jones not to exceed $85,000.
A motion was made to approve funding for an annual agreement to provide
personal training services with Leslie Jones not to exceed $85,000.
Motion: J. Wang
Second: J. Kolb
Ayes: M. Schelling, M. Pazera, C. Sturtevant, J. Kolb, E. Wang, J. Wang
Nays: None
Abstain: None
Vote: 6-0-0
Motion Carried —APPROVED
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April 23, 2024 CEDC Minutes
e. Consider approval of funding for annual agreement to provide athletic
programming services with Bowmen Sports not to exceed $90,000.
Deputy Director McGrail advised the board Bowmen is an athletic program that
consistently exceeds 100% cost recovery and added the funds being requested,
like items 3a — 3d, had been approved by City Council in the FY24 operating
budget.
A motion was made to approve funding for an annual agreement to provide athletic
programming services with Bowmen Sports not to exceed $90,000.
Motion: J. Wang
Second: J. Kolb
Ayes: M. Schelling, M. Pazera, C. Sturtevant, J. Kolb, E. Wang, J. Wang
Nays: None
Abstain: None
Vote: 6-0-0
Motion Carried —APPROVED
4. Staff reports:
a. Financial Reports
i. The Marq Southlake financial highlights and membership sales report
Board Treasurer Sharen Jackson presented to the board that Marq cost
recovery to-date had exceeded projections and was currently 71.83%. She
added Champions Club was 80.37% and Legends Hall was 38.58%.
Deputy Director McGrail explained that, overall, The Marq is exceeding
projections due to Champions Club's performance because the trend at
Legends Hall is for more frequent and smaller events. He added, the trends
they are seeing now include these smaller events requesting fewer amenities.
This is causing the number of events to increase but the overall revenue to
decrease.
The Board Treasurer then presented Champions Club membership trends,
advising there had been an increase in single memberships and a decrease
in family memberships. She added the most common cause of termination
continued to be due to non-payment. She added that staff considered
providing discounts for those who paid annually but it was thought that having
monthly billing was more likely to retain members.
ii. Sales tax report
Board Treasurer Sharen Jackson reported the City had collected more sales
tax in 2024 than compared to 2023. She added the City had purposely
budgeted conservatively and she was confident the City would hit target
numbers for FY24. There is still no significant industry trend to report.
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April 23, 2024 CEDC Minutes
b. Economic and development activity report
Director of Economic Development and Tourism Daniel Cortez provided the board
with an update on the Open Rewards Program. He advised the primary goal of the
program, seeing an overall increase in sales tax through the months of January —
March 2024, was accomplished and the program had expended all allocated funds
of $75.000. For this reason, he advised the program was ending and staff would
likely come to the CEDC later in 2024 to request additional funds to fund the
program again for FY25 with the purpose of engaging more non-Southlake
residents to utilize the program.
Regarding the Open Rewards Program, a discussion followed on 1) the
appropriateness of having different rebate levels for different spending
categories. (e.g., restaurant vs. retail) and 2) finding ways to encourage shoppers
to shop locally and in person rather than online.
In response to a question regarding ensuring organizations, like 501c(3), are not
utilizing the program, since they are tax exempt, the board was advised staff
approves or denies all requests for businesses to enter into the program and that
the vendor platform vets all individual users.
Additionally, Director Cortez provided the board with information regarding the new
Capital Grille's grand opening on May 20th and how they were invited to a soft
opening to sample the restaurant and food. Director Cortez advised the board he
would forward the invitation.
5. Adjourn
Board President, Martin Schelling, adjourned the meeting at 6:42 p.m.
artin Schelling, Boar President
Community Enhancement and Development Corporation Board
tier
Craig to vant, Board Secretary
Community Enhancement and Development Corporation Board
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