2023-11-28 CEDC Minutes w
f ! CITY OF
SOUTH LAKE
TEXAS
SOUTHLAKE COMMUNITY ENHANCEMENT AND DEVELOPMENT CORPORATION
BOARD MEETING MINUTES: November 28, 2023
LOCATION: The Marq Southlake
Legends Hall — Boardroom
285 Shady Oaks Drive
Southlake, Texas 76092
TIME: 6:00 p.m.
COMMUNITY ENHANCEMENT AND DEVELOPMENT CORPORATION BOARD
MEMBERS PRESENT: Board President Martin Schelling, Board Vice President Mike
Pazera, Board Secretary Craig Sturtevant, Bob Mundlin, Eric Wang, and Jennifer Kolb
COMMUNITY ENHANCEMENT AND DEVELOPMENT CORPORATION BOARD
MEMBERS ABSENT: Jeff Wang
STAFF PRESENT: Chief Financial Officer & Board Treasurer Sharen Jackson, Director
of Economic Development & Tourism Daniel Cortez, Deputy Director of Community
Services Ryan McGrail, Tourism Marketing Manager Hillary Cromer, and Economic
Development Specialist Stephanie Bernard
1. Call to order
Board President Martin Schelling called the meeting to order at 6:01 p.m.
2. Consider approving the minutes from the October 24, 2023 Community
Enhancement and Development Corporation meeting
A motion was made to approve the minutes from the October 24, 2023 meeting.
Motion: Sturtevant
Second: Mundlin
Ayes: Schelling, Pazera, Mundlin, Sturtevant, Kolb, E. Wang
Nays: None
Abstain: None
Vote: 6-0-0
Motion Carried — APPROVED
3. Economic Development
a. Review and discuss the Southlake Open Rewards Program
November 28, 2023 CEDC Minutes
Economic Development Specialist Stephanie Bernard and Tourism Marketing
Manager Hillary Cromer provided the Board an overview of the Southlake Open
Rewards program plan to be launched in January 2024. The information presented
included:
• 5% cash back for shopping, dining, and entertainment in Southlake
• -r320 Businesses in the program
• Marketing & Communication plan
b. Review and discuss the implementation of strategic priorities for FY 2024
Director of Economic Development and Tourism Daniel Cortez provided the Board
a brief overview of strategic priorities for FY 2024. He noted the Board will continue
to review and provide feedback on the Workforce Attainment and Development
Plan, participate in incentive requests, and provide feedback on marketing efforts
the City will be developing for target industry business attraction.
4. Staff reports:
a. Financial Reports
i. The Marq Southlake financial highlights and membership sales report
Board Treasurer Sharen Jackson provided the final numbers regarding
Champions Club and Legends Hall membership trends and revenue for
FY2023. Mrs. Jackson informed the Board that the Marq overall is exceeded
target cost recovery at 73% with a target of just under 60% for the year.
Legends Hall is exceeded the target cost recovery as well at just under 51
with a target of 33% for the year. Mrs. Jackson also informed the Board that
Champions Club is doing very well, and exceeded target cost recovery of 67%
at just under 79%. She noted Champions Club is experiencing an expected
reduction of memberships, as many college students return to school.
ii. Sales tax report
Board Treasurer Sharen Jackson presented the Board with the most recent
sales tax data. She stated that the most recent sales tax collections for the
month of September 2023 are 19.98% higher than FY2022.
b. Economic and development activity report
Director of Economic Development and Tourism Daniel Cortez provided the Board
with an update regarding the 2024 CEDC meeting schedule and asked that they
review and make him aware of any conflicts.
5. Adjourn
Board President Martin Schelling adjourned the meeting at 6:47 p.m.
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! November 28, 2023 CEDC Minutes
Martin Schelling, Board President
Community Enhancement and Development Corporation Board
Craig S rtevant, Board Secretary
Community Enhancement and Development Corporation Board
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