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E ELMORE HOTEL
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SOUTHLAKE, TEXAS
Balancing sophisticated living with a neighborly
community. Rediscover our friends, family and
colleagues as a community.
B R A N D V I S I O N
BRAND
VISION
Align this property to
Southlake's vision for
development, growth and
prosperity by offering an
elevated hospitality
experience that becomes
synonymous with community
and design excellence.
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17'S SO Gong, WS SWOO 60a0Q;�
Our task is too creative
the first boutique property
that provides an
AUTHENTIC experience for
locals and travelers alike.
Create a sense of
CONNECTION with the
community through the
interior design and
establish a sense of place.
Discover a sense of
FELLOWSHIP utilizing the
brand pillars as a guide.
BRAND
S
T
O
R
Y
The Elmore Hotel, a well -
designed hub for connection
and relaxation, is an invitation
to enjoy nearby big city
amenities while immersed in
experiences inspired by the
local delights of Southlake.
AN INVITATION
Life's greatest experiences start with an invitation.
The sunrise -an invitation to start anew.
The mighty Elm tree- an invitation to unwind in the coolness of its shade.
An outreached hand- an invitation that guides us into new and exciting places.
When we accept these invitations, we embrace the uniqueness of what each has to
offer, from engaging conversation over beautiful meals to finding moments of
relaxation to celebrating the journeys that have brought us together.
The Elmore Hotel will be a staple of Southlake's hospitable charm with elevated,
distinguished, and natural designs inspired by our own backyard. We craft moments
that spark connections between our welcoming escape and the guests who travel
near and far, empowering everyone's next great experience.
EFINED 14TURAL INVITING
DISCOVER WHERE WE ARE
Incorporating
characteristic into
to form a sense
Using Southlake's natural
landscape as inspiration for
textures and design details
within the interiors.
The people inspire fellowship
and unify the designed
spaces through connection,
inspiration and celebration.
T h i s P l a c e
Southlake
A growing community that was
driven by expansion and
ingenuity. The opening of the
Dallas Fort Worth International
airport and in integration of
businesses throughout the area
built a strong family -oriented
community focused on
celebration and new beginnings.
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Create a sense of place by adding in regional inspired accents. A
reminder of how this town grew to where it is today.
The Surroundings
Around the
Lake
Situated next to Grapevine Lake we
discover an abundance of outdoor
activities. From Hiking, water sports to
horseback riding, there is plenty for our
adventure seekers to discover.
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T h e P e o p l e
Hometown
Roots
From Friday Night lights to
weekends at Townscluare, we
are the hospitality center setting
up hometown roots for the
discerning traveler, celebrator
and group gatherers.
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BAW
UR PEOPLE
Discerning Traveler The Celebrator Group Gatherers
Savvy frequent business traveler Family event goers here for a celebration Group gatherings are here for
events, meetings, weddings
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INTERIOR INTERPRETATION
O U R S T O R Y
BUILDING
R O O T S
As the sun rises, we take a stroll,
long the lake shore, sit with a ,
s coffee mug in hand on a branch
from the mighty elm. The inviting
sun gleams over the waters with
reflections from nearby flights
and we are reminded that this is
where the Elmore built its roots.
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LOBBY LOUNGE PERPECTIVE STUDY IN PROGRESS
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MARBLE STONE FINISH
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SRGEWIND
Likes leaves in the wind, the words we
breathe can carry far beyond us as an
individual and surround us with the
roaring winds of conversation, laughter
and community. At Sagewind, we
provide poetic culinary experiences
that bring warmth and energy and
surround each guest with the winds of
transformation.
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SAGEWIND
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