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Item 9A - The Elmore Hotel Brand Vision:•al• •`r A! fir • . s •: V - •ram, � 1 - ., P• 7 .. � �i , Ai E ELMORE HOTEL �• � ,«' S0UTHLAKE, tip` •.: `" �F ,�r�' ',l b�` r Sao •r. T E X A S -AKXJ W SOUTHLAKE, TEXAS Balancing sophisticated living with a neighborly community. Rediscover our friends, family and colleagues as a community. B R A N D V I S I O N BRAND VISION Align this property to Southlake's vision for development, growth and prosperity by offering an elevated hospitality experience that becomes synonymous with community and design excellence. �00 17'S SO Gong, WS SWOO 60a0Q;� Our task is too creative the first boutique property that provides an AUTHENTIC experience for locals and travelers alike. Create a sense of CONNECTION with the community through the interior design and establish a sense of place. Discover a sense of FELLOWSHIP utilizing the brand pillars as a guide. BRAND S T O R Y The Elmore Hotel, a well - designed hub for connection and relaxation, is an invitation to enjoy nearby big city amenities while immersed in experiences inspired by the local delights of Southlake. AN INVITATION Life's greatest experiences start with an invitation. The sunrise -an invitation to start anew. The mighty Elm tree- an invitation to unwind in the coolness of its shade. An outreached hand- an invitation that guides us into new and exciting places. When we accept these invitations, we embrace the uniqueness of what each has to offer, from engaging conversation over beautiful meals to finding moments of relaxation to celebrating the journeys that have brought us together. The Elmore Hotel will be a staple of Southlake's hospitable charm with elevated, distinguished, and natural designs inspired by our own backyard. We craft moments that spark connections between our welcoming escape and the guests who travel near and far, empowering everyone's next great experience. EFINED 14TURAL INVITING DISCOVER WHERE WE ARE Incorporating characteristic into to form a sense Using Southlake's natural landscape as inspiration for textures and design details within the interiors. The people inspire fellowship and unify the designed spaces through connection, inspiration and celebration. T h i s P l a c e Southlake A growing community that was driven by expansion and ingenuity. The opening of the Dallas Fort Worth International airport and in integration of businesses throughout the area built a strong family -oriented community focused on celebration and new beginnings. k V j La Create a sense of place by adding in regional inspired accents. A reminder of how this town grew to where it is today. The Surroundings Around the Lake Situated next to Grapevine Lake we discover an abundance of outdoor activities. From Hiking, water sports to horseback riding, there is plenty for our adventure seekers to discover. T „ r MINN! 1 �i !` `[ f T T-3 T T T T X T T1 T h e P e o p l e Hometown Roots From Friday Night lights to weekends at Townscluare, we are the hospitality center setting up hometown roots for the discerning traveler, celebrator and group gatherers. 0Illk � ♦1.l i a Q BAW UR PEOPLE Discerning Traveler The Celebrator Group Gatherers Savvy frequent business traveler Family event goers here for a celebration Group gatherings are here for events, meetings, weddings IN Nil V45 •ITY 41. Rl 7.8- -1k INTERIOR INTERPRETATION O U R S T O R Y BUILDING R O O T S As the sun rises, we take a stroll, long the lake shore, sit with a , s coffee mug in hand on a branch from the mighty elm. The inviting sun gleams over the waters with reflections from nearby flights and we are reminded that this is where the Elmore built its roots. .q owl ----- Ism .• � II� fi -M'-..... a •'■ ■ a� III d • - = "0 - �■ I Aluu-■IAII •Now a -- mimm .• II � — — - - — ®■� 4►�1 s■t O� � M I MAIN ■ u L � 1 rJEW_ Q pa, w w m OW - �001 I On I LOW m m m m • ®r LE Ll 2 ff ago mom 7- -_.� L� N Z-al-i'T P-1 L- L I �p 46 tit • IN T sill i---��-��-��-���� � s+■ � mom � 1 Imn.sa MAN a.r LOBBY LOUNGE PERPECTIVE STUDY IN PROGRESS F E A T U R E T I L E MARBLE STONE FINISH UPHOLSTERY FABRICS METAL FINISH WOOD FINISH T E X A S S A G E PAINT FINISH LOBBY LOUNGE M A T E R I A L C O N C E P T UPHOLSTERY FABRICS UPHOLSTERY FABRICS FLOOR FINISH SRGEWIND Likes leaves in the wind, the words we breathe can carry far beyond us as an individual and surround us with the roaring winds of conversation, laughter and community. At Sagewind, we provide poetic culinary experiences that bring warmth and energy and surround each guest with the winds of transformation. 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"In (60. to • • • • tt 1 tot i�Lill^I -illll roll S C E N E I C G A T H E R I N G S I J r7 I Whrr 0 nmLN W r y5� 5 y}�- '_1i.y -N--7 �i'ti$� � ,ram;.` �� �� y,.•. ;;� ;'—� ,J .S' -:-t `�: •..� it • a,1 pee IIAAW 61 %A . h. 3.s ti IL F E E L GUESTROOM ELEVATION DESIGN STUDIES K e y P l a n HEADBOARD WALL ELEVATION TV WALL ELEVATION G U E S T R O O M P L A N TYPICAL KING ROOM PLAN �l 9 loss - ml!m w } J r•' 1. 1 fry C DETAILS L O O K & F E E L NMI i ,FAIN #do AgAiso A### :E/1#MO ARi1do- AdSsa" imams ■ii#" r+ Wow �I .M.- lop— F. t '`q h �.� - A jo _ ' THE ROOMS COLOR TONE INSPIRATION GUESTROOM PERPECTIVE STUDY IN PROGRESS I 1 1 t1 'I 1. ENTRY AREA MIRROR 3. TABLE LAMP 5. PENDANT LIGHT & N I GHTSTAN D THE ROOMS F U R N I T U R E D E S I G N S T U D I E S 2. ENTRY AREA PENDANT LIGHT 4. CUSTOM SOFA & WALL SCONCE 6. DESK, LAMP, LUGGAGE BENCH AND DESK CHAIR SIDE TABLETOP FINISH DRAPERY SHEER DRAPERY FABRIC METAL FINISH WALL COVERING CAR PET POM C O L O R S lw 4 ¢}� !J,'.. '. 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