03-047SUP
City of Southlake
Department of Planning
S T A F F R E P O R T
July 11, 2003
CASE NO: ZA03-047
PROJECT: Oktoberfest (alcohol sales)
REQUEST: Southlake Chamber of Commerce, in cooperation with Southlake Town Square, is
requesting approval of a specific use permit for the sale of alcoholic beverages
during the Special Events of Oktoberfest.
ACTION NEEDED: 1. Conduct public hearing
2. Consider specific use permit approval
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
(C) Plans and Support Information
(D) Surrounding Property Owners Map
(E) Surrounding Property Owners Responses
STAFF CONTACT: Dennis Killough (481-2073)
Bruce Payne (481-2036)
Case No.
ZA03-047
BACKGROUND INFORMATION
OWNER/APPLICANT: Southlake Chamber of Commerce
PURPOSE: An SUP is required for the sale of alcoholic beverages.
PROPERTY SITUATION: The property is located on the northeast corner of the intersection of North
Carroll Avenue and East Southlake Boulevard (FM 1709).
LEGAL DESCRIPTION: Southlake Town Square, Phase I, being 42.013 acres.
LAND USE CATEGORY: Town Center
CURRENT ZONING: “DT” Downtown District
STAFF COMMENTS: A site exhibit and an event description are included as attachment ‘C’ of this
packet.
This is a SUP allowing alcohol sales only for the three day event. The TABC
will issue a temporary permit for the event following the City approval of the
SUP.
N:\\Community Development\\WP-FILES\\MEMO\\2003cases\\03-047SUP.doc
Case No. Attachment A
ZA03-047 Page 1
Case No. Attachment B
ZA03-047 Page 1
Case No. Attachment C
ZA03-047 Page 1
June 26, 2003
Bruce Payne
Planning Director
City of Southlake
1400 Main Street, Suite 310
Southlake, TX 76092
Dear Bruce,
The Southlake Chamber of Commerce is requesting a Specific Use Permit for The Southlake
Oktoberfest 2003 that is being produced by The Southlake Chamber of Commerce in cooperation with
the Southlake Town Square and will be held on October 3,4, and 5 in Southlake Town Square.
Event Information:
This Oktoberfest celebration will be geared to families in the Southlake area and will feature a large
children's area, great food, entertainment throughout the weekend, and an arts and crafts show. The
Southlake Oktoberfest will be a free event with no restriction to shoppers or the public in accessing the
entire Town Square area.
Fun Community Events such as the Wiener-Dog Races will take place with proceeds going to the
Humane Society. Other community events are also being planned.
Even though the festival name might carry some beer connotations, the Chamber and festival staff are
working very closely with City Department of Public Safety and State TABC officers to ensure a safe,
family-oriented event. The goal of the event is to allow families to stay together while enjoying the
festivities.
Harris Methodist HEB Hospital and the Star-Telegram, along with Coca-Cola, Washington Mutual,
Bank of the West, Coors, and others are committed sponsors of Southlake Oktoberfest to date.
Case No. Attachment C
ZA03-046 Page 2
Components of Event:
Arts and Crafts Booths – We are hoping to have as many as 50 arts and crafts booths scattered throughout
the event
Entertainment – Continuous entertainment is scheduled in the pavilion with big-name acts during the
evening hours on Friday and Saturday night. All entertainment will be provided free to the public.
Food Booths – Various restaurants and food vendors in Southlake and surrounding areas are being solicited
to participate in the event.
Beer Concessions – The Chamber is hoping to operate beer concession booths during the hours still to be
determined A separate SUP is being submitted for this portion of the event.
Expected Attendance
An attendance of over 25,000 people over the three days is expected due to the success of other events already
produced in Town Square. The streets closure request is still pending and will be finalized with the Department
of Public Safety as the number of vendors is finalized. See the attached map for possible street closure
configurations. Portable restrooms will be available in the areas indicated on the Road Closure map.
Sincerely,
Giovanna Phillips
President
Case No. Attachment C
ZA03-047 Page 3
Additional Event Description Items:
Hours:
Friday, October 3 – 5:00 p.m. to 11:00 p.m.
Saturday, October 4 – 10:00 a.m. to 11:00 p.m.
Sunday, October 5 – 11:00 a.m. to 5:00 p.m.
Festival director Rick Lott as well as Chamber president Giovanna Phillips will be the primary onsite
contacts with regard to vendor relations.
Setup/Cleanup:
Setup will begin Friday October 3, 2003 at 7:00 a.m. Clean-up will take place immediately following
the event’s close at 5:00 p.m. and should conclude by 10:00 p.m. at the latest.
Additional activities:
Saturday, October 4 – Our traditional 5K run will take place at 8:30 a.m. Although the route is yet to be
determined, it will be in keeping with previous years and is coordinated with approval from the
Department of Public Safety.
Staffing:
Local community groups, including Chamber volunteers will be the primary staffing agents for the
event. The following is a tentative outline:
Beer booths: Greater Southlake Women’s Society
Clean-up: Boy Scouts of America
Gates: TBD
Ticket booths: Southlake Chamber of Commerce
Security:
As in 2002, all security will be contracted with the City of Southlake’s Department of Public Safety.
Initial conversations with Chief Price indicate that no traffic control or parking problems are anticipated.
However, if any do arise, we will work the DPS on that as well.
Entertainment:
The City pavilion will serve as the only entertainment stage. The stage will include local community
groups as well as professional entertainment (See attached tentative schedule of events). Entertainment
similar to that in 2002 is expected, including the return of The Drifters.
Case No. Attachment C
ZA03-047 Page 5
Oktoberfest 2003 Entertainment Schedule
Date Start Finish Band
Friday, October 3 5:00 p.m. 6:30 p.m. Oompah Band
7:00 p.m. 9:00 p.m. Me and My Monkey
9:30 p.m. 11:00 p.m. Emerald City
Saturday, October 4 10:00 a.m. 11:30 a.m. Community Groups
11:30 a.m. 12:00 p.m. Wiener Dog Races
12:00 p.m. 1:00 p.m. Oompah Band
1:00 p.m. 1:30 p.m. Alpine Dancers
1:00 p.m. 3:00 p.m. Strolling
1:30 p.m. 3:30 p.m. Oompah Band
4:00 p.m. 5:30 p.m.
6:00 p.m. 9:00 p.m. Bullet Proof Brass
9:30 p.m. 11:00 p.m. The Drifters
Sunday, October 5 11:00 a.m. 1:00 p.m. Oompah Band
1:00 p.m. 3:00 p.m. Strolling
1:30 p.m. 5:00 p.m. Crawfish
Case No. Attachment C
ZA03-047 Page 6
Surrounding Property Owners
Oktoberfest
Southlake Town Square
Owner Zoning Land Use Acreage
1. B. Paulsen 1. SF-20A 1. Med. Density Residential 1. 0.47
2. M. Wright 2. SF-20A 2. Med. Density Residential 2. 0.53
3. Southlake Venture West 3. SP-1 3. Mixed Use 3. 2.28
4. U.S. Postal Service 4. SP-1 4. Mixed Use 4. 2.86
5. Fetchel Group 5. NR-PUD 5. Mixed Use 5. 30.8
6. PKB Enterprises 6. NR-PUD 6. Mixed Use 6. 40.5
7. Tx. Health Resources 7. SP-2 7. Office Commercial 7. 12.6
8. S. Carroll/1709 Ltd 8. SP-2 8. Office Commercial 8. 29.1
9. A. Prade 9. SP-2 9. Office Commercial 9. 18.0
10. Southlake Venture 10. SP-2 10. Med. Density Residential 10. 0.51
11. Southlake Venture 11. SP-2 11. Med. Density Residential 11. 0.25
12. Greenway Rowlett 12. SP-2 12. Med. Density Residential 12. 1.17
13. J. Strunck 13. AG 13. Med. Density Residential 13. 3.00
14. Mendez Ltd 14. AG 14. Med. Density Residential 14. 3.00
Case No. Attachment D
ZA03-047 Page 1
Surrounding Property Owner Responses
Oktoberfest
Southlake Town Square
Notices Sent: Fourteen (14)
Responses: None
Case No. Attachment E
ZA02-069 Page 1