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News Release-04 Embargoed until release on Friday April 2, 2004 DEEP SOUTH ANNOUNCES HEADQUARTERS ALONG STATE HIGHWAY 114 IN SOUTHLAKE, TEXAS Ground-breaking scheduled for August 2004 Southlake, Texas – Deep South Holding, one of the nation’s largest providers of commercial auto insurance, announced plans today to build a 91,000 square foot building for their national headquarters in Southlake, Texas. "We chose the Southlake location for our headquarters because of its proximity to both the DFW and Alliance airports,” said Craig Rothmeier, Chief Administrative Officer for Deep South. “In addition, many of our employees live in Southlake and surrounding cities. We are impressed with their strong sense of community spirit and are proud of our efforts to contribute to these communities." The Deep South headquarters project will be located on approximately six (6) acres at the southwest corner of State Highway 114 and Dove Road. The two-building concept will be connected by an atrium and will house approximately 60,000 square feet for Deep South’s operations and another 30,000 square feet for near-term leasing and Deep South’s future growth. Initially Deep South will have approximately 80 employees with anticipated growth to 120 over three years. Construction is anticipated to begin in 3Qtr 2004 with occupancy planned for 2Qtr of 2005. "We are very excited by this announcement, especially within a month of celebrating the grand opening of State Highway 114" said Southlake Mayor Andy Wambsganss. "Deep South has been in Southlake for over three years and has been very involved in community activities so it is exciting to keep them here as a corporate citizen.” "It is important to note that an existing local business can grow into such a nice facility" said Greg Last, Southlake economic development director. "It reinforces the importance of involving local businesses in the community. Deep South just last month won the “Corporate Business of the Year” recognition from the Southlake Chamber of Commerce. They contribute time, resources, and financial support to many Southlake and area civic organizations." News Release: Deep South Announces Headquarters - Final: March 29, 2004 - Page 1 of 2 ### About Deep South Deep South was founded in Shreveport, LA in 1967 and, now in its 37th year, is one of the nation's largest providers of commercial auto insurance. The company operates from seven branch offices and serves the needs of independent agents in 21 states. Headquartered in Southlake, TX, Deep South now has an employee population of over 275 employees. Additional information about the company can be found at www.deep-south.com. About Southlake, Texas Southlake is one of the most dynamic communities in the DFW region with master-planned residential and commercial developments and outstanding school districts. Southlake is located centrally between Dallas, Fort Worth, and Denton, just minutes from D/FW International Airport. The city places high value on quality of life for its residents and has been recognized at the state and national levels for its vision and quality developments. More information about the city is available at www.cityofsouthlake.com. Contacts: Deep South Deep South Craig Rothmeier Carolyn Hobbs Chief Administrative Officer Director of Community Affairs PH: (817) 424-4422 PH: (817) 424-4436 EM: crothmeier@deep-south.com EM: chobbs@deep-south.com Web: www.deep-south.com Web: www.deep-south.com City of Southlake Economic Development Department Greg Last, Director, (817) 481-1671 E-mail: glast@ci.southlake.tx.us Web: www.southlakesites.com For digital graphics of the concept plan and building elevations, contact Greg Last. News Release: Deep South Announces Headquarters - Final: March 29, 2004 - Page 2 of 2