Item 9B - Staff ReportCase No.
SV23-0019
S T A F F R E P O R T
October 31st, 2023
CASE NO: SV23-0019
PROJECT: Sign Variance for GMI
EXECUTIVE
SUMMARY: Priority Signs & Graphics, on behalf of Greater Metroplex Interiors, is
requesting approval of variances to Sign Ordinance No. 704, as amended,
for GMI’s headquarters site located at 350 S. Nolen Dr., Southlake TX,
76092.
DETAILS: The applicant is requesting approval for one attached upper story building
sign. All upper story signs require City Council approval, unless permitted
under a Master Sign Plan. In addition, the proposed sign will require
variances for left justified sign placement, letter height, and sign type.
The requested variances are as follows:
Proposed Sign
Permitted by Sign
Ordinance No. 704, as
amended
Proposed
(SV23-0018)
• Upper story signs prohibited.
• Sign placement within the
middle 75% of the single plane
façade or centered on an
articulated surface.
• Letter height: 24’’
• Sign type: Sign backers
prohibited
• Sign area: 133 S.F.
• Upper story sign.
• Left justified sign
placement.
• Letter height: 44.3’’
• Sign type: Channel
letters mounted to a
sign backer
• Sign area: 26 S.F.
Case No.
SV23-0019
ACTION NEEDED: Consider Approval of Requested Sign Variances
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Presentation
Demonstration and Plans
STAFF CONTACT: Peyton Sherman (817)748-8269
Jenny Crosby (817)748-8195
Case No.
SV23-0019
BACKGROUND INFORMATION
APPLICANT: Priority Sign & Graphics on behalf of Greater Metroplex Interiors
OWNER: Greater Metroplex Interiors
PROPERTY SITUATION: 350 S Nolen Dr.
LEGAL DESCRIPTION: Lot 1, Block A, GMI SOUTHLAKE ADDITION
CURRENT ZONING: “S-P-2” Generalized Site Plan District
HISTORY: On October 20th, 2020, A zoning change and site/concept plan for
this property was approved. (ZA20-0040).
On May 2nd, 2023; City Council approved (7-0) variances for a
sculpture/sign on the consent agenda. (SV23-0007)
On April 20, 2023, Sign Board recommended approval of
variances for the sculpture/sign (5-0). The motion was as
follows: Motion to approve case number 23-0007,
recognizing that the sign is already in place, granting the
variances requested. We also would permit the addition of
GMI’s name to the monument sign but would impose a
restriction on any additional signs on the headquarters
building for GMI, although giving them the opportunity if they
so choose to come before this body to request additional
signage. Clarification on the motion and in addition to the
motion: the comment about the monument sign pertains to
the monument sign for the development, not the GMI
headquarters.
SIGN BOARD: October 19th, 2023: Approved (6-1) with Michael Springer
dissenting, subject to the staff report dated October 13th, 2023.
CITY COUNCIL:
STAFF COMMENTS: City Council approval of the request does not eliminate the
requirement for a sign application submittal prior to sign installation.
Please contact Seantay Carpenter for sign application processing
and pre-install inspection. Seantay can be reached at 817-748-
8215 or scarpenter@ci.southlake.tx.us.
Case No. Attachment B
SV23-0019 Page 1