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Item 9A - Staff reportCase No. SV23-0018 S T A F F R E P O R T October 31st, 2023 CASE NO: SV23-0018 PROJECT: Sign Variance for Johnson Fitness and Wellness Store EXECUTIVE SUMMARY: Razor Sign & Graphics, on behalf of Johnson Health and Wellness, is requesting approval of variances to Sign Ordinance No. 704, as amended, for the Johnson Fitness and Wellness Store located at 2800 E. Southlake Blvd, Southlake, TX 76092. DETAILS: The property is located in the Gateway Plaza shopping center abutting E. Southlake Blvd. The applicant is requesting variances for two attached building signs. The southern elevation will require variances for letter height, sign area, and the sign width exceeding 75% of the building façade. The western elevation will require variances for letter height and sign area. Per Sign Board’s recommendation, alternative options will be provided in the presentation at City Council. Case No. SV23-0018 The requested variances are as follows: Proposed Sign Permitted by Sign Ordinance No. 704, as amended Proposed (SV23-0018) South Elevation (facing F.M. 1709) Night View • Sign width not to exceed 75% of building facade. Permitted: 18.94’ • Letter height: 18’’ • Sign area: 32.80 S.F. • Sign width: 19.81’ • Letter height: 37’’ • Sign area: 73.74 S.F. West Elevation (facing internal street) Night View • Sign width not to exceed 75% of sign façade. Permitted: 51.75’ • Letter height: 14’’ • Sign area: 48.3 S.F. • Sign width: 23.875’ • Letter height: 44.5’’ • Sign area:108 S.F. ACTION NEEDED: Consider Approval of Requested Sign Variances ATTACHMENTS: (A) Background Information (B) Vicinity Map Presentation Demonstration and Plans Case No. SV23-0018 STAFF CONTACT: Peyton Sherman (817)748-8269 Jenny Crosby (817)748-8195 Case No. Attachment A SV23-0018 BACKGROUND INFORMATION APPLICANT: Razor Sign & Graphics on behalf of the Johnson Wellness and Fitness Store OWNER: Johnson Wellness and Fitness Store PROPERTY SITUATION: 2800 E. Southlake Blvd. LEGAL DESCRIPTION: Lot 3, Block 1, GATEWAY PLAZA ADDITION PH I CURRENT ZONING: “S-P-2” Generalized Site Plan District HISTORY: January 2, 2001; City Council approved a variance to allow an additional attached sign for Fitness HQ. (SG-2240) SIGN BOARD: October 19th, 2023: Approved (7-0), specifically denying the variances requested on the south elevation. For the west elevation, the sign board recommended the applicant to provide an alternative design permitted by the ordinance, and an alternative that is approximately ½ of an increase from the sign ordinance and what the applicant currently has proposed. CITY COUNCIL: STAFF COMMENTS: City Council approval of the request does not eliminate the requirement for a sign application submittal prior to sign installation. Please contact Seantay Carpenter for sign application processing and pre-install inspection. Seantay can be reached at 817-748- 8215 or scarpenter@ci.southlake.tx.us. Case No. Attachment B SV23-0018