Item 9A - Staff reportCase No.
SV23-0018
S T A F F R E P O R T
October 31st, 2023
CASE NO: SV23-0018
PROJECT: Sign Variance for Johnson Fitness and Wellness Store
EXECUTIVE
SUMMARY: Razor Sign & Graphics, on behalf of Johnson Health and Wellness, is
requesting approval of variances to Sign Ordinance No. 704, as amended,
for the Johnson Fitness and Wellness Store located at 2800 E. Southlake
Blvd, Southlake, TX 76092.
DETAILS: The property is located in the Gateway Plaza shopping center abutting E.
Southlake Blvd. The applicant is requesting variances for two attached
building signs. The southern elevation will require variances for letter
height, sign area, and the sign width exceeding 75% of the building
façade. The western elevation will require variances for letter height and
sign area.
Per Sign Board’s recommendation, alternative options will be provided in
the presentation at City Council.
Case No.
SV23-0018
The requested variances are as follows:
Proposed Sign
Permitted by
Sign Ordinance
No. 704, as
amended
Proposed
(SV23-0018)
South Elevation (facing F.M. 1709)
Night View
• Sign width not to
exceed 75% of
building facade.
Permitted: 18.94’
• Letter height: 18’’
• Sign area: 32.80
S.F.
• Sign width: 19.81’
• Letter height: 37’’
• Sign area: 73.74
S.F.
West Elevation (facing internal street)
Night View
• Sign width not to
exceed 75% of
sign façade.
Permitted: 51.75’
• Letter height: 14’’
• Sign area: 48.3
S.F.
• Sign width: 23.875’
• Letter height: 44.5’’
• Sign area:108 S.F.
ACTION NEEDED: Consider Approval of Requested Sign Variances
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Presentation
Demonstration and Plans
Case No.
SV23-0018
STAFF CONTACT: Peyton Sherman (817)748-8269
Jenny Crosby (817)748-8195
Case No. Attachment A
SV23-0018
BACKGROUND INFORMATION
APPLICANT: Razor Sign & Graphics on behalf of the Johnson Wellness and
Fitness Store
OWNER: Johnson Wellness and Fitness Store
PROPERTY SITUATION: 2800 E. Southlake Blvd.
LEGAL DESCRIPTION: Lot 3, Block 1, GATEWAY PLAZA ADDITION PH I
CURRENT ZONING: “S-P-2” Generalized Site Plan District
HISTORY: January 2, 2001; City Council approved a variance to allow an
additional attached sign for Fitness HQ. (SG-2240)
SIGN BOARD: October 19th, 2023: Approved (7-0), specifically denying the
variances requested on the south elevation. For the west elevation,
the sign board recommended the applicant to provide an alternative
design permitted by the ordinance, and an alternative that is
approximately ½ of an increase from the sign ordinance and what
the applicant currently has proposed.
CITY COUNCIL:
STAFF COMMENTS: City Council approval of the request does not eliminate the
requirement for a sign application submittal prior to sign installation.
Please contact Seantay Carpenter for sign application processing
and pre-install inspection. Seantay can be reached at 817-748-
8215 or scarpenter@ci.southlake.tx.us.
Case No. Attachment B
SV23-0018