Item 4B - MemoCITY OF
SOUTHLAKE
MEMORANDUM
October 3, 2023
To: Shana Yelverton, City Manager
From: Daniel Cortez, Director of Economic Development & Tourism
Subject: Item 4B - Resolution No. 23-023, reauthorizing the framework, role,
responsibilities, and providing appointment of the Target Industry
Recruitment Task Force with oversight from the Community Enhancement
and Development Corporation.
Action
Requested: Approve Resolution No. 23-023, reauthorizing the framework, role, and
responsibilities, and providing appointment of the Target Industry Recruitment
Task Force with oversight from the Community Enhancement and Development
Corporation.
Background
Information: The City Council's adoption of the Southlake 2035: Economic Development
Master Plan Addendum, in March of 2021, established strategic goals for the
Economic Development & Tourism Department. One of these strategic goals
was to achieve economic prosperity through tax and employment base growth,
attracting investment of private capital into our economy that grows jobs,
creates opportunity, and increases tax revenue.
Recommendation EDA1, within the plan, directs the City to utilize relevant
economic health data to evaluate Southlake's commercial centers and work
with property owners to identify challenges and potential solutions to filling
vacant spaces in the post -pandemic economic environment. To help achieve
this effort, the City must also dedicate its time to attracting an increased
daytime population by recruiting new businesses that bring shoppers and diners
to the community.
In 2021, the City Council requested that City staff work with the Community
Enhancement and Development Corporation (CEDC) to develop the
framework, role, and responsibilities for a Target Industry Recruitment Task
Force. To this end, in September of 2021, Resolution 21-029 was adopted by
the City Council which established the framework and appointment for the task
force.
Since its formation, the task force has worked with staff to discuss and engage
with potential target industry businesses and corporate prospects looking to
relocate and assisted the City in achieving its economic goals such as
reevaluating its target industries and providing direction on its workforce
attainment program.
With this reauthorization, the Task Force will be developing, with City staff, a
formal Business Recruitment Program geared towards attracting key
businesses within the City's identified target industries, identifying and
evaluating business prospects for relocation, advise City staff on targeted
marketing toward recruitment efforts, and providing leads on prospective
businesses. These efforts will be conducted in coordination with the Community
Enhancement and Development Corporation.
Strategic Link: This item specifically addresses the City's management of its business by (133)
maintaining an environment of future readiness by understanding and acting
upon the forces, trends, and coming challenges affecting services.
Financial
Considerations: There are no financial considerations associated with the reauthorization of this
Task Force.
Alternatives: The City Council may consider any of the following alternatives if not approving
this resolution as presented:
A. Modify the reauthorization of the framework, role, and responsibilities of the
Target Industry Recruitment Task Force under Resolution 23-023.
B. Deny the reauthorization of the framework, role, and responsibilities of the
Target Industry Recruitment Task Force under Resolution 23-023.
Attachments: Resolution 23-023: Reauthorization of the Target Industry Recruitment Task
Force and its framework, role, responsibilities, and appointment of members
Staff Contacts: Daniel Cortez (817) 748-8039
RESOLUTION NO. 23-023
A RESOLUTION OF THE CITY OF SOUTHLAKE, TEXAS THE
CITY COUNCIL IS REAUTHORIZING THE FRAMEWORK
FOR THE TARGET INDUSTRY RECRUITMENT TASK
FORCE, DEFINING THE ROLE AND RESPONSIBILITIES OF
SUCH TASK FORCE, AND PROVIDING THE APPOINTMENT
FOR REPRESENTATIVES TO SERVE ON THE TASK
FORCE.
WHEREAS, the City of Southlake, Texas ("City") wishes to continue to optimize the
City's commercial tax base by attracting high -quality new businesses to reduce the tax
burden on residential taxpayers; and
WHEREAS, the reauthorization of a Target Industry Recruitment Task Force would
assist with the attraction of target industries resulting in the retaining of high -quality jobs,
developing vibrant communities, and improving the quality of life in the community; and
WHEREAS, the City Council is reauthorizing the framework, role, and responsibilities
of the Target Industry Recruitment Task Force with oversight of the Community
Enhancement and Development Corporation; and
WHEREAS, the City Council will appoint members to this Target Industry Recruitment
Task Force similarly as it appoints members of the public to various boards, commissions,
and committees; and
NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF
SOUTHLAKE, TEXAS:
SECTION 1. All the findings in the preamble are found to be true and correct and the City
Council does hereby incorporate said findings into the body of this resolution
as if copied in its entirety.
SECTION 2. The Mission of the Target Industry Recruitment Task Force shall be to
facilitate and assist in the recruitment and attraction of target industry
prospects to the City of Southlake, demonstrating the City's value, premier
location, skilled workforce & talent, world -class businesses, high -quality of
life, and thoughtfully planned community.
SECTION 3. The Target Industry Recruitment Task Force shall work under these
operating guidelines:
Goal 1: Grow Southlake's Target Industry economic base.
• Collaborate with City staff to meet with target industry business
prospects.
Goal 2: Support corporate recruitment to the community
• Identify target industry business prospects and recruitment
opportunities that would benefit Southlake.
Goal 3: Foster collaboration between target industries and the community.
• Serve as ambassadors to business prospects or businesses that
have relocated by providing community resources and local contacts.
Goal 4: Elevate the Southlake brand and value proposition.
• Work with and advise City staff and the CEDC on target industry
communication and recruitment marketing efforts.
Goal 5: Advise community leaders on business recruitment efforts.
• Evaluate business prospects compatibility based on adopted
economic development goals.
SECTION 4. The Target Industry Recruitment Task Force appointments shall be made
under the following terms:
1) All appointments to the Target Industry Recruitment Task Force shall be
made by the City Council.
2) The Task Force terms are 2 years unless reappointed by the City
Council or the task force member resigns.
3) The Task Force members shall be residents or business representatives
of the community.
4) The Task Force will be made up of no less than 7 appointed members.
5) The Task Force will be made up of 50% Southlake residents.
6) The Task Force will sunset in two years unless reauthorized by the City
Council.
SECTION 5. The following representatives are appointed to serve as task force members
under the framework provided in this resolution and until their successors
have been duly appointed and qualified by the City Council.
Target Industry Recruitment Task Force Appointees:
PASSED, APPROVED, AND ADOPTED THIS 3RD DAY OF OCTOBER 2023.
ATTEST:
John Huffman, Mayor
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Amy Shelley, TRMC City Attorney