Item 6 - Staff Report
Case No.
SV23-0015
S T A F F R E P O R T
September 15th, 2023
CASE NO: SV23-0015
PROJECT: Sign Variance for The Gent’s Place
EXECUTIVE
SUMMARY: Technology Media Group, on behalf of The Gents Place, is requesting approval of
variances to Sign Ordinance No. 704, as amended, for the Gent’s Place located at
1201 E. SH 114, Suite 140, Southlake, Texas 76092.
DETAILS: The property is located at the southeast corner of the intersection of N. Carroll
Avenue and E. SH 114. The applicant is requesting variances for two push thru
cabinet signs (logos). The western elevation sign would require three variances for
the push thru cabinet sign type, the sign width exceeding 75% of the building façade,
and the logo height exceeding the maximum height permitted. The eastern elevation
sign would require two variances for the push thru cabinet sign type and the logo
height exceeding the maximum height permitted.
Case No.
SV23-0015
The requested variances are as follows:
Proposed Sign
Permitted by
Sign Ordinance
No. 704, as
amended
Proposed
(SV23-0015)
West Elevation – Push Thru Cabinet Sign (Logo)
East Elevation- Push Thru Cabinet Sign (Logo)
• Sign type - Push
thru cabinet signs
are prohibited.
• Sign width not to
exceed 75% of
sign facade.
Permitted 9.06’
• Logo height - 20’’
• Letter height - 16’’
• Sign area – 33 s.f.
Section 7.4 (c): If the
sign consists of a
logo only, the logo
may cover 100
percent of the sign
and use any color.
• Sign type - Push
thru cabinet signs
are prohibited.
• Sign width not to
exceed 75% of
sign façade.
• Logo height – 30’’
• Letter height 35.1’’
• Sign area – 33 s.f.
• Sign type - Push thru
cabinet sign.
• Sign width - 9.88’
• Logo height - 48’’
• Letter height – 8’’
• Sign area – 22.32 s.f.
The signage is
classified as a logo.
• Sign type - Push thru
cabinet sign.
• Sign width – 9.88’
• Logo height – 48’’
• Letter height – 8.13’’
• Sign area- 22.32 s.f.
Case No.
SV23-0015
ACTION NEEDED: Consider Approval of Requested Sign Variances
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Presentation
Demonstration and Plans
STAFF CONTACT: Peyton Sherman (817)748-8269
Jenny Crosby (817)748-8195
Case No. Attachment A
SV23-0015 Page 1
BACKGROUND INFORMATION
APPLICANT: Technology Media Group on behalf of The Gent’s Place
OWNER: The Gent’s Place
PROPERTY SITUATION: 1201 East St. Hwy. 114, #140 Southlake, TX 76092
LEGAL DESCRIPTION: GREENWAY-CARROLL ADDITION Lot 1R
CURRENT ZONING: “C-3” General Commercial District
HISTORY: October 7, 2014; City Council approved a Master Sign Plan for
Carroll Pointe for Chuy’s for attached building signs, the
development monument signs, and a blade sign for Chuy’s.
(MSP14-003)
March 18, 2018; City Council approved an amendment to the
master sign plan for Chuy’s to relocate an existing attached sign
located on a recessed façade on the east elevation to the adjacent
facade at a higher level. The size remained the same. (MSP18-001)
December 6th, 2022; City Council granted approval for a series of
variances related to a push-thru cabinet sign intended for Capitol
Grille. These variances encompassed aspects such as letter height,
sign height, sign width, and the sign area.
SIGN BOARD:
CITY COUNCIL:
STAFF COMMENTS: City Council approval of the request does not eliminate the
requirement for a sign application submittal prior to sign installation.
Please contact Seantay Carpenter for sign application processing
and pre-install inspection. Seantay can be reached at 817-748-
8215 or scarpenter@ci.southlake.tx.us.
Case No. Attachment B
SV23-0015 Page 1