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Item 8 - Staff ReportCase No. Attachment A SV23-0012 Page 1 S T A F F R E P O R T July 28, 2023 CASE NO: SV23-0012 PROJECT: Sign Variance for ULETE EXECUTIVE SUMMARY: Mister Sign Man, on behalf of ULETE, is requesting approval of variances to Sign Ordinance No. 704, as amended, for attached building signs located on the West and East elevations for ULETE located at 2308 Dean Way. DETAILS: Mister Sign Man is requesting variances for: • West Elevation (Check-in/restroom area attached building signage) • West Elevation (Indoor fields attached building signage) o Maximum allowance of panel signs: two • East Elevation (Indoor fields attached building signage) o Maximum allowance of panel signs: two Proposed Sign Permitted by Sign Ordinance No. 704, as amended Proposed (SV23-0012) West Elevation (check-in/restroom area attached building signage) • Sign Area: 66.78 sq. ft. • Sign Width: 26.1 ft. • Letter Height: 17.7 in. • Sign Area: 70.8 sq. ft. • Sign Width: 9 ft. • Letter Height: 17.6 in. Case No. Attachment A SV23-0012 Page 2 West Elevation (Indoor fields attached building signage) • Letter Height: 24 in. • Panel Area: 25 sq. ft. • Sign Width: 9.93 ft. • Neutral colors other than white • Letter Height: 72 in. • Sign Area: 144 sq. ft. • Sign Width: 24 ft. • White East Elevation (Indoor fields attached building signage facing Dragon Stadium Parking Lot) • Letter Height: 24 in. • Panel Area: 25 sq. ft. • Sign Width: 9.93 ft. • Neutral colors other than white • Letter Height: 72 in. • Sign Area: 144 sq. ft. • Sign Width: 24 ft. • White Case No. Attachment A SV23-0012 Page 3 ACTION NEEDED: Consider Approval of Requested Sign Variances ATTACHMENTS: (A) Background Information (B) Vicinity Map Presentation Demonstration Plans STAFF CONTACT: Dennis Killough (817)748-8072 Katasha Smithers (817)748-8281 Case No. Attachment A SV23-0012 Page 4 BACKGROUND INFORMATION OWNER/APPLICANT: JMDJMD, LLC PROPERTY SITUATION: 2308 Dean Way LEGAL DESCRIPTION: Lot 1, Legends at Southlake CURRENT ZONING: “S-P-2” Generalized Site Plan District HISTORY: On December 28, 2021, the City Council approved the “S-P-2” zoning change and site plan. On February 15, 2022, the City Council approved the plat revision. SIGN BOARD: CITY COUNCIL: STAFF COMMENTS: City Council approval of the request does not eliminate the requirement for a sign application submittal prior to sign installation. Please contact Seantay Carpenter for sign application processing and pre-install inspection. Seantay can be reached at 817-748-8215 or scarpenter@ci.southlake.tx.us. Case No. Attachment B SV23-0012 Page 1