Item 6 - DemonstrationSIGN VARIANCE APPLICATION
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Demonstration
Please demonstrate that the following conditions are applicable to the requested sign variance:
1. That a literal enforcement of the sign regulation will create an unnecessary hardship or practical
difficulty on the applicant.
2. That the situation causing the unnecessary hardship or practical difficulty is unique to the affected
property and is not self imposed.
3. That the variance will not injure and will be wholly compatible with the use and permitted
development of adjacent properties.
4. That the variance will be in harmony with the spirit and purpose of the sign ordinance.
Sign Ordinance 704-J
- Section 7, table 4: Attached Signs (Regional Boulevards)
- Section 7, table 6: Monument Sign Regulations (Regional Boulevards)
- Section 7, table 7: Special Monument Sign Standards
a) 1: Menu Sign
b) 7: Drive Through
HTeaO is one of the fastest growing franchises in the Central US region, but it's new to city of Southlake.
One of the reasons why we consider we will need a variance for our signs is to match the standard branding
of HTeaO, tthe corporate branding needs to be as consistent as possible from location to location, which
will demonstrate company standardization and also, generate confidence to our customers.
Furthermore, HTeaO franchisee has invested significantly to construct their signs and not having the
standardize could cost this location not be able to participate into monthly promotions
with different types of drinks (HteaO generates a lot of revenue on their promotional items).
This variance will not injure any adjacent properties. This design of the monument sign is standard
and have been used in all the premises, there is no existing case where it has affected its neighbors.
They have always been wholly compatible with the use and permitted development of adjacent
properties.
We always follow the sign ordinances in every city that we have worked in. In some cases, we apply
for the sign variant, with the objective of reaching an agreement with the city without harming the law
or the client.