Item 6 - Staff ReportCase No.
SV23-0006
S T A F F R E P O R T
March 31, 2023
CASE NO: SV23-0006
PROJECT: Sign Variance for Flexeserve
EXECUTIVE
SUMMARY: Priority Signs and Graphics, on behalf of Flexeserve, is requesting approval of
variances to Sign Ordinance No. 704, as amended, for an attached building sign
and window signs for Flexeserve located at 415 S. Kimball Ave., Suite 160 (Suite
B).
DETAILS: Priority Signs and Graphics is requesting variances for Flexeserve located at 415 S.
Kimball Ave. for letter height for an attached sign on the south elevation as well as
for window sign area on the east and north elevations. Flexeserve occupies the
east end of the building, and all three sides of their lease space face internal drives
limiting their maximum letter height to 14 inches. They are requesting one attached
building sign with 21-inch letters for the “f” and “l” and the remaining letters are 15
inches. In addition, they are requesting window signage on the east and north
elevations that exceed the maximum allowable area. Window signage is limited to
10% of the window area, and they are requesting 18.7% on the east elevation and
28.5% on the north elevation. Window signs are also shown on the south elevation,
but these signs are within the maximum allowable area. The requested variances
are outlined below:
Proposed Sign
Permitted by Sign
Ordinance No. 704, as
amended
Proposed
(SV23-0006)
South Elevation – Attached Building Sign
Max. Letter Height.: 14 in.
Sign Area: 63.75 sq. ft.
Sign Width: 27 ft.
Reverse channel sign; white or
off-white illumination
Max. Letter Height.: 21 in.
Sign Area: 21.3 sq. ft.
Sign Width: 12.15 ft.
Reverse channel letters;
white LED illumination
Case No.
SV23-0006
Proposed Sign
Permitted by Sign
Ordinance No. 704, as
amended
Proposed
(SV23-0006)
East Elevation – Window Signs
Max. Area: 51.34 sq. ft. (10%
of window area)
Max. Area: 96 sq. ft.
(18.7% of window area)
North Elevation – Window Signs
Max. Area: 34.38 sq. ft. (10%
of window area)
Max. Area: 98 sq. ft.
(28.5% of window area)
ACTION NEEDED: Consider Approval of Requested Sign Variances
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Presentation
Demonstration and Plans
STAFF CONTACT: Dennis Killough (817)748-8072
Jenny Crosby (817)748-8195
Case No. Attachment A
SV23-0006 Page 1
BACKGROUND INFORMATION
APPLICANT: Priority Signs and Graphics
OWNER: Flexeserve
PROPERTY SITUATION: 415 S. Kimball Ave., Suite 160 (Suite B)
LEGAL DESCRIPTION: Lot 2, Block A, Pinnacle Point
CURRENT ZONING: “S-P-2” Generalized Site Plan District
HISTORY: A zoning change and site plan for this property was approved February 19,
2019 (ZA18-0014).
SIGN BOARD:
CITY COUNCIL:
STAFF COMMENTS: City Council approval of the request does not eliminate the requirement for
a sign application submittal prior to sign installation. Please contact Seantay
Carpenter for sign application processing and pre-install inspection. Seantay
can be reached at 817-748-8215 or scarpenter@ci.southlake.tx.us.
Case No. Attachment B
SV23-0006 Page 1