Item 6 - Demonstration and Plans SOUTH LAKE
PLANNING&DEVELOPMENT
SERVICES
SIGN VARIANCE APPLICATION
Demonstration
Please demonstrate that the following conditions are applicable to the requested sign variance:
1. That a literal enforcement of the sign regulation will create an unnecessary hardship or practical
difficulty on the applicant.
With the enforcement of the cities ordinance, it restricts the applicants business from further
beautification and diversification of its exterior storefront.
2. That the situation causing the unnecessary hardship or practical difficulty is unique to the affected
property and is not self imposed.
This business is unique given it is offset from any major roads with minimal foot traffic. Each
business within this development shares a similar architecture making it difficult to discern one
business from another. The applicant wishes to enhance their store front with window graphics and an
illuminated wall sign to better distinguish itself from the neighboring business's.
3. That the variance will not injure and will be wholly compatible with the use and permitted
development of adjacent properties.
The designs requested are rather subtle with no bright color sequences in its window graphics.
Furthermore, the graphics are of neutral color and match the professional setting in which this
business is located.
The illuminated wall sign proposed will have neutral, white LED's that will have no flashing colors or
animations.
4. That the variance will be in harmony with the spirit and purpose of the sign ordinance.
The spirit of the ordinance I believe will not be imposed on, as also stated above all additions will be
neutral in color and match the nature of this development, only to enhance traffic visibility and to
distinguish this business for their clientele.
1400 Main Street,Suite 310,Southlake,TX 76092
Phone:(817)748-8215 Fax:(817)748-8077
Revised:June 2022 2
Design Package
Site Address:
415 S Kimball Ave. Ste. B
Southlake, TX 76092
Client:
Z:\Flexeserve\Proof
Client Branding Guide:
Client:
Location:
Client Approval Signature:
Landlord Approval Signature:
Sales:
Designer:
Date:Landlord Name (Print):
Client Name (Print):
Flexeserve
415 S Kimball Ave. Ste. B, Southlake, TX 76092
Cole Add. Fonts Used:
Hallie
2/24/2023
Z:\Flexeserve\Proof
E506363
PMS: 7579 C Vinyl: 3M 3630-44 “Orange”
Hex: d94d14 CMYK: 10, 83, 100, 2
Black
Orange PMS and Vinyl chosen
as close match by designer.
Site Plan:
Elevations:
Project Overview:
Client:
Location:
Client Approval Signature:
Landlord Approval Signature:
Sales:
Designer:
Date:Landlord Name (Print):
Client Name (Print):
Flexeserve
415 S Kimball Ave. Ste. B, Southlake, TX 76092
Cole Add. Fonts Used:
Hallie
2/24/2023
Z:\Flexeserve\Proof
E506363
V.2
V.4 V.3
V.1 WS.1
Wall Sign (QTY 1) Location: South ElevationWS.1
Entry Window Vinyl (QTY 3 pieces) Location: South ElevationV.1
Waynding Window Vinyl (QTY 2 pieces) Location: East ElevationV.2
Window Vinyl (QTY 2 pieces) Location: North ElevationV.3
Waynding Window Vinyl (QTY 2 pieces) Location: North ElevationV.4
858in
324in1093in
324in1173in 324in1093in
North Elevation
East Elevation
South Elevation
858in
324in1093in
154.5in72"120"72"120"72"120"168"288"
South Elevation:
WS.1
V.1
V.1
V.1
Client:
Location:
Client Approval Signature:
Landlord Approval Signature:
Sales:
Designer:
Date:Landlord Name (Print):
Client Name (Print):
Flexeserve
415 S Kimball Ave. Ste. B, Southlake, TX 76092
Cole Add. Fonts Used:
Hallie
2/24/2023
Z:\Flexeserve\Proof
E506363
Ordinance Criteria: S.F. may not exceed lease width x .70
Max Letter Height = 14” Max Window SF: 10% of Total
Building Setback = 700’
Max Sign Width = 75% of facade
Calculations: 71.5’ x .7 = 50.05 Max SF 858” x .75 = 643.5” Max Width
Description: Custom fabricated illuminated channel lettering,
mounted direct on building.
South Elevation:
Client:
Location:
Client Approval Signature:
Landlord Approval Signature:
Sales:
Designer:
Date:Landlord Name (Print):
Client Name (Print):
Flexeserve
415 S Kimball Ave. Ste. B, Southlake, TX 76092
Cole Add. Fonts Used:
Hallie
2/24/2023
Z:\Flexeserve\Proof
E506363
Ordinance Criteria: S.F. may not exceed lease width x .70
Max Letter Height = 21”
Building Setback = 700’
Max Sign Width = 75% of facade
Calculations: 71.5’ x .7 = 50.05 Max SF 858” x .75 = 643.5” Max Width
Description: Custom fabricated illuminated channel lettering,
mounted direct on building.
Scope of Work: Manufacture and Install New
Illumination - Simulation Only
Colors:
Vinyl: White (TM)
Paint: PMS 7579 C Chosen by designer
Paint: Black, Satin14.92in10.16in
10.16in136.28in
145.9in
21inSPECIFICATIONS:
2” d Reverse Channel Letters
Illumination: White LEDs
Faces: .090“ Aluminum
Painted: Satin
Returns: 2” - .063
Mounting: 1.5“ Standos
1/4” non-corrosive bolts/anchors
Sq. Ft: 21.28
Qty: 1
REVERSE-MOUNTED CHANNEL LETTERS
5
7
8
2
6
3
4
1
2"
6
E506363
1. .080 ALUMINUM FACE
2. WHITE LED STRIP LIGHTING
3. CLEAR LEXAN BACK
4. .063" ALUMINUM SIDEWALLS
5. DISCONNECT SWITCH
6. SEAL TIGHT PASS-THROUGH WIRING KIT
7. LED POWER SUPPLY
8. WALL ANCHORS AS REQUIRED
Wall Sign (QTY 1) Location: South ElevationWS.1
Client:
Location:
Client Approval Signature:
Landlord Approval Signature:
Sales:
Designer:
Date:Landlord Name (Print):
Client Name (Print):
Flexeserve
415 S Kimball Ave. Ste. B, Southlake, TX 76092
Cole Add. Fonts Used:
Hallie
2/24/2023
Z:\Flexeserve\Proof
E506363
SPECIFICATIONS:
Window Vinyl
Vinyl: Gold Nugget & Frosted
Mounting: 1st Surface
Sq. Ft: 44.6 total
Qty: 1
Scope of Work: Manufacture and Install New
Colors:
Vinyl: 3M 3630-141 “Gold Nugget” Chosen by designer
Vinyl: Frosted
Entry Window Vinyl (QTY 1/3 pieces) Location: South ElevationV.1
Client:
Location:
Client Approval Signature:
Landlord Approval Signature:
Sales:
Designer:
Date:Landlord Name (Print):
Client Name (Print):
Flexeserve
415 S Kimball Ave. Ste. B, Southlake, TX 76092
Cole Add. Fonts Used:
Hallie
2/24/2023
Z:\Flexeserve\Proof
E506363
95.86in
67in
Scope of Work: Manufacture and Install New
SPECIFICATIONS:
Window Vinyl
Vinyl: Translucent
Mounting: 1st Surface
Sq. Ft: 3.26 total
Qty: 1 each
Colors:
Vinyl: 3M 3630-44 “Orange” Chosen by designer
Vinyl: White
24.33in
Entry Window Vinyl (QTY 3/3 pieces) Location: South ElevationV.1
Client:
Location:
Client Approval Signature:
Landlord Approval Signature:
Sales:
Designer:
Date:Landlord Name (Print):
Client Name (Print):
Flexeserve
415 S Kimball Ave. Ste. B, Southlake, TX 76092
Cole Add. Fonts Used:
Hallie
2/24/2023
Z:\Flexeserve\Proof
E50636312.25in25in
6.88in
324in408in
1173in
47"72"168"288"72"120"
East Elevation:
V.2
Client:
Location:
Client Approval Signature:
Landlord Approval Signature:
Sales:
Designer:
Date:Landlord Name (Print):
Client Name (Print):
Flexeserve
415 S Kimball Ave. Ste. B, Southlake, TX 76092
Cole Add. Fonts Used:
Hallie
2/24/2023
Z:\Flexeserve\Proof
E506363
Scope of Work: Manufacture and Install New
SPECIFICATIONS:
Window Vinyl
Vinyl: Translucent
Mounting: 1st Surface
Sq. Ft: 95.93 total
Qty: 1 each
Colors:
Vinyl: 3M 3630-141 “Gold Nugget”
Chosen by designer
Vinyl: Frosted
Vinyl: 3M 3630-44 “Orange”
Chosen by designer
Vinyl: White
Waynding Window Vinyl (QTY 2 pieces) Location: East ElevationV.2
Client:
Location:
Client Approval Signature:
Landlord Approval Signature:
Sales:
Designer:
Date:Landlord Name (Print):
Client Name (Print):
Flexeserve
415 S Kimball Ave. Ste. B, Southlake, TX 76092
Cole Add. Fonts Used:
Hallie
2/24/2023
Z:\Flexeserve\Proof
E506363
148.54in 93in35.01in
14.14in
North Elevation:
Client:
Location:
Client Approval Signature:
Landlord Approval Signature:
Sales:
Designer:
Date:Landlord Name (Print):
Client Name (Print):
Flexeserve
415 S Kimball Ave. Ste. B, Southlake, TX 76092
Cole Add. Fonts Used:
Hallie
2/24/2023
Z:\Flexeserve\Proof
E506363 324in120"120"120"120"120"120"26"81"26"81"26"81"1093in
V.4V.3
Scope of Work: Manufacture and Install New
SPECIFICATIONS:
Window Vinyl
Vinyl: Translucent
Mounting: 1st Surface
Sq. Ft: 48.26 total
Qty: 1 each
Colors:
Vinyl: 3M 3630-141 “Gold Nugget”
Chosen by designer
Vinyl: Frosted
Client:
Location:
Client Approval Signature:
Landlord Approval Signature:
Sales:
Designer:
Date:Landlord Name (Print):
Client Name (Print):
Flexeserve
415 S Kimball Ave. Ste. B, Southlake, TX 76092
Cole Add. Fonts Used:
Hallie
2/24/2023
Z:\Flexeserve\Proof
E506363
74.32in
93.5inWindow Vinyl (QTY 2 pieces) Location: North ElevationV.3
Scope of Work: Manufacture and Install New
SPECIFICATIONS:
Window Vinyl
Vinyl: Translucent
Mounting: 1st Surface
Sq. Ft: 49.62 total
Qty: 1 each
Colors:
Vinyl: 3M 3630-141 “Gold Nugget”
Chosen by designer
Vinyl: Frosted
Vinyl: 3M 3630-44 “Orange”
Chosen by designer
Vinyl: White
Client:
Location:
Client Approval Signature:
Landlord Approval Signature:
Sales:
Designer:
Date:Landlord Name (Print):
Client Name (Print):
Flexeserve
415 S Kimball Ave. Ste. B, Southlake, TX 76092
Cole Add. Fonts Used:
Hallie
2/24/2023
Z:\Flexeserve\Proof
E506363
25in
7.86in74.32in
93.5inWaynding Window Vinyl (QTY 2 pieces) Location: North ElevationV.4