Item 7 - SV23-0004 MemoCase No.
SV23-0004
S T A F F R E P O R T
March 3, 2023
CASE NO: SV23-0004
PROJECT: Sign Variance for XO Marriage
EXECUTIVE
SUMMARY: Pogue Construction, on behalf of XO Marriage, is requesting approval of variances
to Sign Ordinance No. 704, as amended, for three attached building signs, a
monument sign, a directional sign, and a sculpture/sign for the XO Marriage Center
site at 1021 Grace Lane.
DETAILS: The applicant is proposing three building signs, all of which require variances for
number of signs, sign placement, and maximum letter height. Two of the signs also
require a variance for sign area. In addition, the applicant is proposing three ground-
mounted signs – one monument sign, one directional sign, and one “sculpture” sign.
All three signs require a variance to allow an aluminum structure instead of brick,
stone, or masonry material. The monument sign also requires variances for sign
width and to allow non-illuminated address numbers and the directional sign
requires variances for sign height and area. The “sculpture” sign is not an allowed
sign type, however, when compared to a standard monument sign the sculpture
requires variances for height, area, and for the exclusion of address numbers.
Proposed Signs
Permitted by Sign
Ordinance No. 704,
as amended
Proposed
(SV23-0001)
Number of Attached Signs • Total Number of
Attached Signs: 2
• Total Number of Attached
Signs: 3
North Elevation - Attached Building Sign
(Black letters with white LEDs)
• Sign Placement: Upper
story signs are prohibited
• Max. Letter Ht.: 16.7 in.
• Sign Area: 112 sq. ft.
• Sign Width: 120 ft.
• Sign Placement: Sign
located on upper story
• Max. Letter Ht.: 57 in.
• Sign Area: 54 sq. ft.
• Sign Width: 9 ft.
Case No.
SV23-0004
East Elevation - Attached Building Sign
(Black letters with white LEDs)
• Sign Placement: Upper
story signs are prohibited
• Sign Placement: Signs
shall be in the middle
75% of the single plane
façade or centered on an
articulated surface
• Max. Letter Ht.: 24 in.
• Sign Area: 49 sq. ft.
• Sign Width: 37 ft.
• Sign Placement: Sign
located on upper story
• Sign Placement: Right
justified placement
• Letter Ht.: 57 in.
• Sign Area: 54 sq. ft.
• Sign Width: 9 ft.
South Elevation – Attached Building Sign
(White letters with white LEDs)
• Sign Placement: Upper
story signs are prohibited
• Sign Placement: Signs
shall be in the middle
75% of the single plane
façade or centered on an
articulated surface
• Max. Letter Ht.: 24 in.
• Sign Area: 112 sq. ft.
• Sign Width: 66.75 ft.
• Sign Placement: Sign
located on upper story
• Sign Placement: Right
justified placement
• Letter Ht.: 57 in.
• Sign Area: 93.5 sq. ft.
• Sign Width: 19 ft. 10 in.
Case No.
SV23-0004
Grace Lane Monument Sign
• Material: Brick, stone, or
masonry
• Address Numbers:
Illuminated
• Sign Width: 13 ft
• Sign Height: 6 ft. 6 in.
• Sign Area: 50 sq. ft. per
sign face
• Material: Aluminum metal
tubes
• Address Numbers: Non-
illuminated
• Sign Width: 15 ft 10 in
• Sign Height: 4 ft. 8 in.
• Sign Area: 38 sq. ft. per
sign face
Kirkwood Boulevard Directional Sign
• Material: Brick, stone, or
masonry
• Sign Height: 3 ft.
• Sign Structure Area: 10
sq. ft.
• Sign Face Area: 4 sq. ft.
per sign face
• Material: Aluminum metal
tubes
• Sign Height: 3 ft. 6 in.
• Sign Structure Area: 28.5
sq. ft.
• Sign Face Area: 8.5 sq. ft.
per sign face
“Sculpture” Sign
Note: Regulations compared to a standard monument sign
• Material: Brick, stone, or
masonry
• Address Numbers:
Required
• Sign Height: 6 ft. 6 in.
• Sign Width: 13 ft.
• Sign Area: 50 sq. ft.
• Material: Aluminum
• Address Numbers: None
• Sign Height: 8 ft. 6 in.
including planting base; 6 ft.
letters
• Sign Width: 12 ft. 2 in.
• Sign Area: 71 sq. ft.
Case No.
SV23-0004
ACTION NEEDED: Consider Approval of Requested Sign Variances
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Presentation
Demonstration
Plans
STAFF CONTACT: Dennis Killough (817)748-8072
Jenny Crosby (817)748-8195
Case No. Attachment A
SV23-0004 Page 1
BACKGROUND INFORMATION
APPLICANT: Pogue Construction
OWNER: XO Marriage
PROPERTY SITUATION: 1021 Grace Lane
LEGAL DESCRIPTION: Lot 1R1, Block 1, Gateway Church – 114 Campus
CURRENT ZONING: NRPUD
HISTORY: There is no relevant sign history for this location. The existing NRPUD
zoning and associated concept/site plan were approved in 2021 (ZA21-
0031).
SIGN BOARD:
CITY COUNCIL:
STAFF COMMENTS: City Council approval of the request does not eliminate the requirement for
a sign application submittal prior to sign installation. Please contact Seantay
Carpenter for sign application processing and pre-install inspection. Seantay
can be reached at 817-748-8215 or scarpenter@ci.southlake.tx.us.
Case No. Attachment B
SV23-0004 Page 1