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Item 6 - SV23-0003 - Demonstration and Plans 4451 Dale Earnhardt Way, Suite D12, Northlake, TX 76262 ● 214.214.7446 ● image212.com DEMONSTRATION Please demonstrate that the following conditions are applicable to the requested sign variance: 1. That a literal enforcement of the sign regulation will create an unnecessary hardship or practical difficulty on the applicant. There are 2 parts to this Variance Request as follows: - PART #1 – SIGN PLACEMENT – per Sign Ordinance #704-J, Section 5.2.24 – Upper story signs, unless approved as part of a Master Sign Plan or variance, are prohibited. Acadia Services is purchasing and occupying the entire building and, therefore, would like their sign installed above the main building entrance on the stone column. However, due to the design of the column, the sign will extrude onto the second floor. Acadia Services respectfully requests their sign be installed above the front door and extrude slightly onto the second floor. - PART #2, OPTION A – SIGN DESIGN – per Sign Ordinance #704-J, Section 5.2.27 – Channel cut letters (internally or externally illuminated) mounted to a sign backer, are prohibited. This is for Option A of the Logo. Acadia Services has a uniquely designed logo that prevents them from having backlit reverse channel letters due to the inclusion of trees. The only way to create legible backlit letters at night is to separate the letters and trees, but this compromises the look of the logo during the day. A sign backer will allow the logo to still achieve the same look during the day with only the letters being legible at night (the trees are part of the sign backer and, therefore, not illuminated). Acadia Services respectfully requests that Option A with a sign backer be approved so the trees can be included, and the sign still be legible at night. - PART #2, OPTION B – SIGN DESIGN – per Sign Ordinance #704-J, Section 5.2.27 – Channel cut letters (internally or externally illuminated) mounted to a sign backer, are prohibited. This is for Option B of the Logo. Acadia Services has a uniquely designed logo that prevents them from displaying it because it is a single, connected piece. Per Seantay Carpenter, this would be considered a cabinet sign, even if it is constructed as a single, front lit channel letter. Therefore, we have separated out the channel letters and kept the same backplate shown in Option A. If Option A is not approved, Acadia Services respectfully requests that Option B with the sign constructed as separate, face-lit channel letters with perforated vinyl, mounted to a sign backer be approved so the trees can be included and the sign be illuminated white at night. 2. That the situation causing the unnecessary hardship or practical difficulty is unique to the affected property and is not self-imposed. There are 2 parts to this Variance Request as follows: - PART #1 – SIGN PLACEMENT – per Sign Ordinance #704-J, Section 5.2.24 – Upper story signs, unless approved as part of a Master Sign Plan or variance, are prohibited. Acadia Services is purchasing and occupying the entire building and was not involved in the original construction or design. Due to the design of the stone column, they are limited on space and placement without extruding onto the second floor. 4451 Dale Earnhardt Way, Suite D12, Northlake, TX 76262 ● 214.214.7446 ● image212.com DEMONSTRATION - PART #2, OPTION A – SIGN DESIGN – per Sign Ordinance #704-J, Section 5.2.27 – Channel cut letters (internally or externally illuminated) mounted to a sign backer, are prohibited. This is for Option A of the Logo. Acadia Services has a uniquely designed logo that prevents them from having backlit reverse channel letters due to the inclusion of trees. The City of Southlake Sign Code prevents them from having a sign backer to accurately depict their logo/branding during the daytime while still being legible at night. - PART #2, OPTION B – SIGN DESIGN – per Sign Ordinance #704-J, Section 5.2.27 – Channel cut letters (internally or externally illuminated) mounted to a sign backer, are prohibited. This is for Option B of the Logo. The same notes apply as Option A. This is an alternative design that still includes a backer so the trees in their logo can be accurately depicted. 3. That the variance will not injure and will be wholly compatible with the use and permitted development of adjacent properties. There are 2 parts to this Variance Request as follows: - PART #1 – SIGN PLACEMENT – per Sign Ordinance #704-J, Section 5.2.24 – Upper story signs, unless approved as part of a Master Sign Plan or variance, are prohibited. Acadia Services is purchasing and occupying the entire building. Installing their sign above the main entrance will result in a slight extrusion onto the second floor. This will in no way injure or impact the development of adjacent properties, existing or future. - PART #2, OPTION A – SIGN DESIGN – per Sign Ordinance #704-J, Section 5.2.27 – Channel cut letters (internally or externally illuminated) mounted to a sign backer, are prohibited. This is for Option A of the Logo. Acadia Services has a uniquely designed logo that prevents them from having backlit reverse channel letters due to the inclusion of trees. Using a sign backer to preserve the overall look of their logo will in no way injure or impact the development of adjacent properties, existing or future. - PART #2, OPTION B – SIGN DESIGN – per Sign Ordinance #704-J, Section 5.2.27 – Channel cut letters (internally or externally illuminated) mounted to a sign backer, are prohibited. This is for Option B of the Logo. The same notes apply as Option A. This is an alternative design that still includes a backer so the trees in their logo can be accurately depicted. 4451 Dale Earnhardt Way, Suite D12, Northlake, TX 76262 ● 214.214.7446 ● image212.com DEMONSTRATION 4. That the variance will be in harmony with the spirit and purpose of the sign ordinance. There are 2 parts to this Variance Request as follows: - PART #1 – SIGN PLACEMENT – per Sign Ordinance #704-J, Section 5.2.24 – Upper story signs, unless approved as part of a Master Sign Plan or variance, are prohibited. Acadia Services is purchasing and occupying the entire building and, therefore, would like their sign installed above the main building entrance on the stone column. Their desire for the sign placement is not intended to go against the sign ordinance. They are limited in available space for their logo without extruding onto the second floor, due to the original building design. They want their logo above the main entrance do demonstrate their possession of the entire building, which is ultimately in harmony with the spirit and purpose of the sign ordinance to “allow for a reasonable use of signs by businesses, residences, and other properties for advertisement.” - PART #2, OPTION A – SIGN DESIGN – per Sign Ordinance #704-J, Section 5.2.27 – Channel cut letters (internally or externally illuminated) mounted to a sign backer, are prohibited. This is for Option A of the Logo. Acadia Services has a uniquely designed logo that prevents them from having backlit reverse channel letters due to the inclusion of trees. They would like to maintain the integrity of their logo while still following Southlake’s sign ordinance as closely as possible. While the sign ordinance may align perfectly with many businesses’ logos, in this case, a sign backer would allow “a reasonable use of signs by businesses” to maintain their branding. - PART #2, OPTION B – SIGN DESIGN – per Sign Ordinance #704-J, Section 5.2.27 – Channel cut letters (internally or externally illuminated) mounted to a sign backer, are prohibited. This is for Option B of the Logo. The same notes apply as Option A. This is an alternative design that still includes a backer so the trees in their logo can be accurately depicted. 4451 Dale Earnhardt Way, Suite D12, Northlake, TX 76262 ● 214.214.7446 ● image212.com February 15, 2023 City of Southlake Attn: Planning & Development Services 1400 Main Street, Suite 310 Southlake, TX 76092 RE: Sign Variance Request - NARRATIVE Image 212 would like to formally request a Sign Variance for and on behalf of Acadia Services, LLC, located at 351 W. Southlake Blvd, Southlake, TX 76092. Acadia Services is requesting a 2-part Variance, as further detailed below. We are seeking approval of both the PLACEMENT and DESIGN of the company’s building sign as follows: 1) PLACEMENT: Acadia Services is purchasing and occupying the entire building and, therefore, would like their sign installed above the main building entrance on the stone column. However, due to the design of the column, they are limited in space, and the sign will extrude onto the second floor. Per Section 5.2.24 of the Sign Ordinance, upper story signs are prohibited. Acadia Services respectfully requests their sign be installed above the main entrance, which would result in a slight extrusion onto the second floor. 2) DESIGN: Acadia Services is proposing 2 Options for the Sign Design: a. OPTION A (1st Choice): Acadia Services has a uniquely designed logo that prevents them from having backlit reverse channel letters due to the inclusion of trees. The only way to create legible backlit letters at night is to separate the letters and trees, but this compromises the look of the logo during the day. A sign backer will allow the logo to achieve the same look during the day with only the letters being legible at night (the trees are part of the sign backer and, therefore, not illuminated). Acadia Services respectfully requests that Option A with a sign backer be approved so the trees can be included to preserve the integrity of their logo, and the sign still be legible at night (illuminated with White LEDs). b. OPTION B (2nd Choice): Acadia Services has a uniquely designed logo that prevents them from displaying it as-is because it is a single, connected piece. Per Seantay Carpenter, this would be considered a cabinet sign, even if it’s constructed as a single, front lit channel letter. Therefore, we have separated the letters and kept the same backer from Option A. If Option A is not approved, Acadia Services respectfully requests that Option B with the sign constructed as separate, face-lit channel letters with perforated vinyl, mounted to a sign backer be approved so the trees can be included during the day and the letters be illuminated white at night. Please feel to contact me with any questions or if additional information is needed. Thank you in advance for your consideration, and we look forward to your approval of Acadia Services’ Sign Variance Request. Regards, Dick Cassidy Dick Cassidy President & Ownerdick@image212.com ACADIA SERVICES 351 W Southlake Blvd. Southlake, TX 76092 CONTRACTOR:CUSTOMER:NOTES: ACADIA - WALL SIGN DICK CASSIDY dick@image212.com 214.214.7446 image212.com INSPECTED AND LABELED IN ACCORDANCE WITH UL STANDARD FOR ELECTRIC SIGNS INSTALLED USING UL LISTED PARTS AND METHODS OF INSTALATION. SITE PLAN BEFORE SETBACKLOCATION: DIMENSIONS AREA 59.5”(W) x 22.5”(H) 9.30 SQ FT DISTANCE FROM GROUND 140.1” SIGN LOCATION P r ope r t y Line 103’-7 Setback ACADIA SERVICES 351 W Southlake Blvd Southlake, TX 76092 CONTRACTOR:CUSTOMER:DESCRIPTION:NOTES: ACADIA - WALL SIGN DICK CASSIDY dick@image212.com 214.214.7446 image212.com INSPECTED AND LABELED IN ACCORDANCE WITH UL STANDARD FOR ELECTRIC SIGNS INSTALLED USING UL LISTED PARTS AND METHODS OF INSTALATION. 66.6”EQ EQ 24.80”140.1”SIGN PLACEMENT BUILDING MEASUREMENTS BEFORE LOCATION: DIMENSIONS AREA 66.6”(W) x 24.8”(H) 11.47 SQ FT DISTANCE FROM GROUND 140.1” SIGN LOCATION MEASUREMENTS SECTION NIGHT VIEW DETAIL L H J M O K I B D Q P F A C N E G F A B C D E F G H I J K L M N O P Q ALUMINUM FACE ALUMINUM RETURN SPACER POLYCARB/ACRYLIC BACK FLATHEAD SCREW MOUNTING HARDWARE 1/4” DRAIN HOLES BUILDING WALL LED MODULE REMOTE LED POWER SUPPLY WATERPROOF ENCLOSURE BOX FLEXIBLE CONDUIT PRIMARY DISCONNECT SWITCH EXTERIOR DISCONNECT SWITCH 120V DEDICATED SIGN CIRCUIT ANGLE CLIP BACKER SECTION | HALO-LIT CHANNEL LETTER ON BACKER 300”1008” 66.6”465.75”465.75” WHITE LED Reverse-Lit Channel Letters, Stud-Mounted with Standoffs & Spacers to ACM Backer.22.50"66.60"24.80"16.54"11.85"1.76" OPTION A - BACKLIT REVERSE CHANNEL LETTERS 66.6”EQ EQ 24.80”140.1”CONTRACTOR:CUSTOMER:DESCRIPTION:NOTES: ACADIA - WALL SIGN DICK CASSIDY dick@image212.com 214.214.7446 image212.com INSPECTED AND LABELED IN ACCORDANCE WITH UL STANDARD FOR ELECTRIC SIGNS INSTALLED USING UL LISTED PARTS AND METHODS OF INSTALATION. OPTION B - FRONT LIT CHANNEL LETTERS SIGN PLACEMENT BUILDING MEASUREMENTS BEFORE LOCATION: DIMENSIONS SIGN LOCATION MEASUREMENTS SECTION NIGHT VIEW DETAIL 300”1008” 66.6”465.75”465.75” WHITE LED PERFORATED VINYL F I C P D L F A B N E G H J M O K A B C D E F G H I J K L M N O P TRIM CAP RETURN POLYCARB/ACRYLIC FACE ALUMINUM BACK FLATHEAD SCREW MOUNTING HARDWARE 1/4” DRAIN HOLES BUILDING WALL LED MODULE REMOTE LED POWER SUPPLY WATERPROOF ENCLOSURE BOX FLEXIBLE CONDUIT PRIMARY DISCONNECT SWITCH EXTERIOR DISCONNECT SWITCH 120V DEDICATED SIGN CIRCUIT BACKER SECTION | FRONT-LIT CHANNEL LETTER ON BACKER AREA 66.6”(W) x 24.8”(H) 11.47 SQ FT DISTANCE FROM GROUND 140.1” Front-Lit Channel Letters, Stud-Mounted Flush to ACM Backer.22.50"66.60"24.80"16.54"11.85"1.76" ACADIA SERVICES 351 W Southlake Blvd Southlake, TX 76092