Item 9B - Staff ReportCase No.
SV23-0013
S T A F F R E P O R T
August 8th, 2023
CASE NO: SV23-0013
PROJECT: Sign Variance for Chair King
EXECUTIVE
SUMMARY:
DETAILS:
NEC Signage and Graphics, on behalf of Chair King, is requesting approval
of two variances to the Gateway Plaza Phase I Master Sign Plan for an
attached building sign for Chair King.
NEC Signage is requesting two variances for Chair King located at 2951 E
State Highway 114 for overall sign height for an attached sign on the north
elevation as well as for the sign area. Chair King occupies the east end
of the building, with the store frontage facing State Highway 114.
The applicant is requesting one attached building sign with “Chair King” to
be 42-inch letters in height for the “H”, “l” and “K” and the remaining letters
to be 32.50 inches in height. The “BACKYARD STORE” lettering is 13.75
inches in height. The designed divider line between “chair king” and
“BACKYARD STORE” is 16.625 inches in height. The sum of the three
measurements equates to an overall sign height of 73.38 inches. The
Gateway Plaza Phase I Master Sign Plan allows for a maximum letter
height and a maximum sign height of 42 inches. In addition, they are
requesting a variance to exceed the maximum allowable sign area. The
maximum allowable signage area is 115.50 sq. ft., and the applicant is
requesting a sign area of 138.71 sq. ft.
The candidate intends to present alternative plans to City Council,
demonstrating a decrease in the overall dimensions of the sign.
Case No.
SV23-0013
The requested variances are as follows:
Proposed Sign
Permitted by
Gateway 1-
MSP
Permitted by
Sign
Ordinance No.
704, as
amended
Proposed
(SV23-0013)
North Elevation – Attached Building Sign •Max. Letter
Height.:
42 in.
•Overall Sign
Height: 42’’
•Sign Area: 115.5
sq. ft.
•Sign Width: 33’
•Sign Type:
Individually
lighted aluminum
channel letters
•Max. Letter
Height.:
42 in.
•Overall Sign
Height: NA
•Sign Area: 94.60
sq. ft.
•Sign width: 27’
•Sign Type:
Aluminum
reverse channel
sign; white or off-
white illumination
•Max. Letter
Height.: 42 in.
•Overall Sign
Height: 73.38
in.
•Sign Area:
138.71 sq. ft.
•Sign Width:
22’-8
•Aluminum
reverse
channel letters;
white LED
illumination
ACTION NEEDED: Consider Approval of Requested Sign Variances
ATTACHMENTS: (A) Background Information
(B)Vicinity Map
Presentation
Demonstration and Plans
STAFF CONTACT: Peyton Sherman (817)748-8269
Jenny Crosby (817)748-8195
Case No.
SV23-0013
BACKGROUND INFORMATION
APPLICANT: NEC Signage on behalf of Chair King
OWNER: 3503 RP Southlake Land LLC
PROPERTY SITUATION: 2951 E State Highway 114, Southlake, TX, 76092
LEGAL DESCRIPTION: Lot 3, Block 1, Gateway Plaza
CURRENT ZONING: “S-P-2” Generalized Site Plan District
HISTORY: February 9, 1998; a zoning change and concept plan for this
property was approved (Ordinance No. 480- 290).
February 2, 1999; Master Sign Plan approved for Gateway Plaza
Ph I.
Sign variances approved in this shopping center:
•December 7, 2004; Shogun Restaurant (SP04-268)
•November 20, 2007; Modia (SP07-396)
•February 21, 2012; Mellow Mushroom (SV12-002)
•June 19, 2012; Modia (SV12-007)
o Max Letter Height, 16’’ permitted, 20.25’’ approved.
o Max Logo Height: 39’’ approved.
•February 5, 2013; Men’s Wearhouse (SV12-030)
o Max Letter Height for attached sign facing
“Regional Boulevards.”
o 75% single plane façade
o Max Letter Height for attached sign facing “All other
streets.”
Case No.
SV23-0013
•October 1, 2019; The Christmas Shoppe (SV19-0011)
o Max Letter Height for attached sign: 46’’ approved.
•November 5, 2019; Epicenter for the Arts (SV19-0016)
o Max Logo Sign Height, 48’’ approved
SIGN BOARD:
STAFF COMMENTS:
August 3, 2023: Approved (5-0), subject to Staff Report dated July
28, 2023.
City Council approval of the request does not eliminate the
requirement for a sign application submittal prior to sign
installation. Please contact Seantay Carpenter for sign
application processing and pre-install inspection. Seantay can
be reached at 817-748-8215 or scarpenter@ci.southlake.tx.us.
Case No.
SV23-0013