Item 9D - MemoCase No.
SV23-0010
S T A F F R E P O R T
June 13, 2023
CASE NO: SV23-0010
PROJECT: Sign Variance for HTeaO
EXECUTIVE
SUMMARY: Titan Signs, on behalf of HTeaO, is requesting approval of variances to Sign
Ordinance No. 704, as amended, for attached building signs, a monument sign with
marquee, directional signs, and menu board sign for HTeaO located at 190 Davis
Blvd.
DETAILS: Titan Signs is requesting variances for:
• North Elevation attached building sign (A.1)
o Original request: logo height, logo area, letter height, sign area, and
depth of non-lit letters (tagline only).
o Option 2: logo height, logo area, letter height, sign area, and depth of
non-lit letters (tagline only).
• South Elevation attached building sign (A.2): logo height, logo area, sign
width, and depth of non-lit letters (tagline only). (No alternative provided)
• Monument sign (B.1)
o Original request: address location, address illumination, monument
height, 6” masonry framed, sign face area, marquee sign.
o Option 2: no variances required
• Menu Board sign (C.1): 6” masonry framed, additional signage attached,
external illumination. (No alternative provided)
• Directional signs (D.1, D.2, D.3, D.4):
o Original request: sign type, four signs, 6” masonry framed, sign height,
sign structure area.
o Option 2: sign type, four signs, 6” masonry framed, sign structure area.
During the Sign Board meeting on June 8, 2023, the Sign Board recommended
approval of all requested variances. However, the Board also recommended that
the applicant provide alternatives for City Council’s consideration for the north and
south elevation (recommended reduction in size by 20%) as well as alternatives for
the monument sign and directional signs that comply with the Sign Ordinance. The
applicant has provided alternatives for the north elevation attached building sign,
monument sign, and directional signs which have differing variance requests. The
proposed options outlining the specific variances requested for the signs are as
follows:
Case No.
SV23-0010
Proposed Sign
Permitted by Sign
Ordinance No.
704, as amended
Proposed
(SV23-0010)
North Elevation (A.1) – Original Request
• Maximum Logo Ht.:
17.5 in.
(125% of allowed
letter height)
• Maximum Logo Area:
11.84 sq. ft.
(20% of allowed sign
area)
• Letter Height: 14 in.
• Non-lit letters ≥ 2”
depth
• Sign Area: 59.2 sq. ft.
• Sign Width: 12.06 ft.
• Logo Ht.: 96 in (8ft)
• Logo Area.: 92.67 sq
ft.
• Letter Height: 21 in.
• Non-lit letters less than
2” depth
(tagline only)
• Sign Area: 92.67 sq. ft.
• Sign Width: 11.07 ft.
North Elevation (A.1) - Option 2
• Maximum Logo Ht.:
17.5 in.
(125% of allowed
letter height)
• Maximum Logo Area:
11.84 sq. ft.
(20% of allowed sign
area)
• Letter Height: 14 in.
• Non-lit letters ≥ 2”
depth
• Sign Area: 59.2 sq. ft.
• Sign Width: 12.06 ft.
• Logo height: 78 in
(6’6”)
• Logo Area.: 61.2 sq ft.
• Letter Height: 17 in.
• Non-lit letters less than
2” depth
(tagline only)
• Sign Area: 61.2 sq. ft.
Sign Width: 9.05 ft.
South Elevation (A.2) – No alternative option provided
• Maximum Logo Ht.:
22.5 in.
• Maximum Logo Area.:
11.84 sq. ft.
• Sign Width: 7.56 ft.
• Non-lit letters ≥ 2”
depth
• Letter Height: 18 in.
• Sign Area: 59.2 sq. ft.
• Logo Ht.: 72 in. (6ft)
• Logo Area.: 52 sq ft.
• Sign Width: 8.8 ft.
• Non-lit letters less than
2” depth
(tagline only)
• Letter Height: 15 in.
• Sign Area: 52 sq. ft.
Case No.
SV23-0010
Monument Sign (B.1) – Original Request
• Address to be located
at the top 20% of sign
• Address to be
illuminated
• Monument height: 8’
• Sign face framed by a
minimum of 6”
• Monument sign face
area: 60 sq ft
• Maximum height of
sign face: 6’
• Marquee signs are
prohibited
• Sign width cannot
exceed 2 times the
allowable sign height:
16’
• Address located on
bottom of sign
• Address not
illuminated
• Monument height: 8’ 6”
• Sign face framed by
less than 6”
• Monument sign face
area: 98 sq ft
• Height of sign face: 7’
• Marquee sign
requested
• Sign width meets 2
times the allowable
sign height: 14 ft
Monument Sign – Option 2
• Address to be located
at the top 20% of sign
• Address to be
illuminated
• Monument height: 8’
• Sign face shall be
framed by a minimum
of 6”
• Monument sign face
area: 60 sq ft
• Maximum height of
sign face: 6’
• Sign width cannot
exceed 2 times the
allowable sign height:
16’
• Address located at the
top 20% of sign
• Address illuminated
• Monument height: 8’
• Sign face framed by
less than 6”
• Monument sign face
area: 54 sq ft
• Height of sign face: 6’
• Sign width meets 2
times the allowable
sign height: 10’
Menu Board (C.1) – No alternative option provided
• Sign type: Monument
• Minimum of 6”
masonry sign
structure or material
matching the building
must surround sign
face.
• No additional sign
attachments are
permitted
• Illumination shall be
internal lighting for
sign panel.
• Maximum sign height:
8’
• Maximum sign face
area: 50 sq. ft.
• Sign type: Ground
• No 6”
masonry/material to
surround sign face
• Sign attachments
added
• External lighting
• Sign height 7’ 3”
• Sign face area: 38.2
sq. ft.
Case No.
SV23-0010
Directional (D.1, D.2, D.3, D.4) – Original Request
• Sign type: Monument
• Two signs permitted
per site
• Minimum of 6” of
masonry sign
structure or material
matching the building
must surround sign
face
• Sign height cannot
exceed 3’
• Maximum sign
structure area: 10 sq.
ft.
• Maximum sign face
area: 4 sq. ft.
• Sign type: Ground
• Four signs
• No 6”
masonry/material to
surround sign face
• Sign height: 3’ 10”
• Sign structure area:
13.1 sq. ft.
• Sign face area: 3.99
sq. ft.
Directional (D.1, D.2, D.3, D.4) – Option 2
• Sign type: Monument
• Two signs permitted
per site
• Minimum of 6” of
masonry sign
structure or material
matching the building
must surround sign
face
• Maximum sign
structure area: 10 sq.
ft.
• Sign height cannot
exceed 3ft
• Maximum sign face
area: 4 sq. ft.
• Sign type: Ground
• Four signs
• No 6”
masonry/material to
surround sign face
• Sign structure area:
10.25 sq. ft.
• Sign height: 3ft
• Sign face area: 3.99
sq. ft.
ACTION NEEDED: Consider Approval of Requested Sign Variances
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Presentation
Demonstration
Plans
STAFF CONTACT: Dennis Killough (817)748-8072
Katasha Smithers (817)748-8281
Case No. Attachment A
SV23-0010 Page 1
BACKGROUND INFORMATION
APPLICANT: Tital Signs
OWNER: HTeaO
PROPERTY SITUATION: 190 Davis Blvs
LEGAL DESCRIPTION: Lot 5R1R1, Parker’s Corner
CURRENT ZONING: “S-P-2” Generalized Site Plan District
HISTORY: The plat revision was approved by City Council on February 20, 2001.
The Site Plan was approved on November 30, 2021.
The building permit was issued on March 28, 2023.
The sign variance requests were applied for on May 2, 2023.
SIGN BOARD: June 8, 2023; Approved (6-0) granting the variances requested, in
particular noting with respect to signs A1 and A2 that although we’re
recommending approval as presented, the applicant is willing to evaluate
the option to reduce the size by plus or minus 20% before going to Council.
With respect to the monument sign B1, although recommending approval
there, we want to encourage the applicant to bring an option to council that
complies with the ordinance fully. And in particular, note that the marquee
sign needs to be removed and the masonry needs to go all the way around
the sign. With respect to the menu board recommending approval on that
and also with respect to the directional signs recommending approval but
also asking the applicant to bring an option with the ordinance be complied
to as well.
CITY COUNCIL:
STAFF COMMENTS: City Council approval of the request does not eliminate the requirement for
a sign application submittal prior to sign installation. Please contact Seantay
Carpenter for sign application processing and pre-install inspection. Seantay
can be reached at 817-748-8215 or scarpenter@ci.southlake.tx.us.
Case No. Attachment B
SV23-0010 Page 1