Item 9A - Staff ReportCase No.
SV23-0004
S T A F F R E P O R T
April 11, 2023
CASE NO: SV23-0004
PROJECT: Sign Variance for XO Marriage
EXECUTIVE
SUMMARY: Pogue Construction, on behalf of XO Marriage, is requesting approval of variances
to Sign Ordinance No. 704, as amended, for attached building signs, monument
signs, and a sculpture/sign for the XO Marriage Center site at 1021 Grace Lane.
DETAILS: The applicant originally proposed three attached building signs, a monument sign,
a directional sign, and a sculpture/sign for the XO Marriage Center to the Sign
Board. Following the Sign Board meeting on March 9, 2023, the applicant revised
the request to include two options. In both options, the applicant removed the
request for variances for the directional sign and monument sign but retained the
request for a sculpture/sign. The applicant’s intent in removing the directional sign
and monument sign was to redesign these signs to meet the City’s Sign Ordinance.
Following the March 21, 2023 City Council meeting, the applicant has revised their
request to include 2 attached building signs (east and south elevations; no sign on
the north elevation), 2 monument signs, and a sculpture/sign.
• The applicant has provided two options for the attached sign on the east
elevation. In both options, variances are required for sign placement,
however the letter height has been reduced to the maximum allowed letter
height of 24 inches. Option A requires a variance for sign area while Option
B does not.
• The attached sign on the south elevation has a maximum letter height of 36
inches and requires variances for letter height and sign placement. The
previous sign options presented for this elevation were signs with 57-inch
and 35-inch letters.
• The two monument signs require variances for minimum distance between
signs and for sign face framing (the sign text is up to the edge of the sign
without 6 inches of framing). The signs also require variances for address
numbers - one sign shows 3-inch address numerals instead of the required
6 inches and the other sign does not include address numerals.
• The sculpture sign remains in the request and has not changed. The
sculpture sign is not an allowed sign type, however, when compared to a
standard monument sign the sculpture requires variances for height, area,
materials, and for the exclusion of address numbers.
Case No.
SV23-0004
Sculpture Sign (No Change from Previous Request)
Proposed Sign
Permitted by Sign
Ordinance No. 704, as
amended
Proposed
(SV23-0004)
Sculpture Sign
Note: This is not an allowed sign type. Regulations are as
compared to a standard monument sign.
• Material: Brick, stone, or
masonry
• Address Numbers: Required
• Sign Height: 6 ft. 6 in.
• Sign Width: 13 ft.
• Sign Area: 50 sq. ft.
• Material: Aluminum
• Address Numbers: None
• Sign Height: 8 ft. 6 in.
including planting base; 6 ft.
letters
• Sign Width: 12 ft. 2 in.
• Sign Area: 71 sq. ft.
Revised Request for Attached Signs and Monument Signs
Proposed Signs
Permitted by Sign
Ordinance No. 704,
as amended
Proposed
(SV23-0004)
Number of Attached Signs • Total Number of
Attached Signs: 2
• Total Number of Attached
Signs: 2
East Elevation - Attached Building Sign – Option A
• Sign Placement: Upper
story signs are
prohibited
• Sign Placement: Signs
shall be in the middle
75% of the single plane
façade or centered on
an articulated surface
• Max. Letter Ht.: 24 in.
• Sign Area: 49 sq. ft.
• Sign Width: 37 ft.
• Sign Placement: Sign
located on upper story
• Sign Placement: Right
justified placement
• Letter Ht.: 24 in.
• Sign Area: 50 sq. ft.
• Sign Width: 25 ft.
Case No.
SV23-0004
East Elevation - Attached Building Sign – Option B
• Sign Placement: Upper
story signs are
prohibited
• Sign Placement: Signs
shall be in the middle
75% of the single plane
façade or centered on
an articulated surface
• Max. Letter Ht.: 24 in.
• Sign Area: 49 sq. ft.
• Sign Width: 37 ft.
• Sign Placement: Sign
located on upper story
• Sign Placement: Right
justified placement
• Letter Ht.: 24 in.
• Sign Area: 7.6 sq. ft.
• Sign Width: 3.8 ft.
South Elevation – Attached Building Sign
• Sign Placement: Upper
story signs are
prohibited
• Sign Placement: Signs
shall be in the middle
75% of the single plane
façade or centered on
an articulated surface
• Max. Letter Ht.: 24 in.
• Sign Area: 112 sq. ft.
• Sign Width: 66.75 ft.
• Sign Placement: Sign
located on upper story
• Sign Placement: Right
justified placement
• Letter Ht.: 36 in. & 18 in.
• Sign Area: 58 sq. ft.
• Sign Width: 19 ft. 4 in.
Grace Lane Monument Sign
• Material: Brick, stone,
or masonry matching
building
• Sign Face: Framed by
a minimum of 6” of
masonry
• Address Numbers: 6”
height minimum
• Sign Width: 13 ft.
• Sign Face Height: 4 ft.
• Sign Height: 6 ft. 6 in.
• Sign Area: 50 sq. ft.
per sign face
• Material: Stucco veneer
to match building
• Sign Face: Sign text up to
edge of sign
• Address Numbers: 3”
numerals
• Sign Width: 5 ft 4 in.
• Sign Face Height: 4 ft.
• Sign Height: Up to 4 ft. 5
in. (including base/slab)
• Sign Area: 21.3 sq. ft. per
sign face
Case No.
SV23-0004
Kirkwood Monument Sign
• Distance between
signs: 500 ft
• Material: Brick, stone,
or masonry matching
building
• Sign Face: Framed by
a minimum of 6” of
masonry
• Address Numbers: 6”
height minimum
• Sign Width: 13 ft.
• Sign Face Height: 4 ft.
• Sign Height: 6 ft. 6 in.
• Sign Area: 50 sq. ft.
per sign face
• Distance between signs:
~364 ft
• Material: Stucco veneer
to match building
• Sign Face: Sign text up to
edge of sign
• Address Numbers: None
• Sign Width: 4 ft.
• Sign Face Height: 2 ft. 6
in.
• Sign Height: Up to 2 ft. 11
in. (including base/slab)
• Sign Area: 10 sq. ft. per
sign face
Previously Proposed Options
Option A:
Proposed Signs
Permitted by Sign
Ordinance No. 704,
as amended
Proposed
(SV23-0004)
Number of Attached Signs • Total Number of
Attached Signs: 2
• Total Number of Attached
Signs: 3
North Elevation - Attached Building Sign
(Black letters with white LEDs)
• Sign Placement: Upper
story signs are prohibited
• Max. Letter Ht.: 16.7 in.
• Sign Area: 112 sq. ft.
• Sign Width: 120 ft.
• Sign Placement: Sign
located on upper story
• Max. Letter Ht.: 57 in.
• Sign Area: 54 sq. ft.
• Sign Width: 9 ft.
East Elevation - Attached Building Sign • Sign Placement: Upper
story signs are prohibited
• Sign Placement: Signs
shall be in the middle
75% of the single plane
façade or centered on an
articulated surface
• Sign Placement: Sign
located on upper story
• Sign Placement: Right
justified placement
Case No.
SV23-0004
(Black letters with white LEDs)
• Max. Letter Ht.: 24 in.
• Sign Area: 49 sq. ft.
• Sign Width: 37 ft.
• Letter Ht.: 57 in.
• Sign Area: 54 sq. ft.
• Sign Width: 9 ft.
South Elevation – Attached Building Sign
(White letters with white LEDs)
• Sign Placement: Upper
story signs are prohibited
• Sign Placement: Signs
shall be in the middle
75% of the single plane
façade or centered on an
articulated surface
• Max. Letter Ht.: 24 in.
• Sign Area: 112 sq. ft.
• Sign Width: 66.75 ft.
• Sign Placement: Sign
located on upper story
• Sign Placement: Right
justified placement
• Letter Ht.: 57 in.
• Sign Area: 93.5 sq. ft.
• Sign Width: 19 ft. 10 in.
Case No.
SV23-0004
Option B:
Proposed Signs
Permitted by Sign
Ordinance No. 704,
as amended
Proposed
(SV23-0004)
East Elevation - Attached Building Sign
(Black letters with white LEDs)
• Sign Placement: Upper
story signs are prohibited
• Sign Placement: Signs
shall be in the middle
75% of the single plane
façade or centered on an
articulated surface
• Max. Letter Ht.: 24 in.
• Sign Area: 49 sq. ft.
• Sign Width: 37 ft.
• Sign Placement: Sign
located on upper story
• Sign Placement: Right
justified placement
• Letter Ht.: 35 in.
• Sign Area: 35 sq. ft.
• Sign Width: 9 ft.
South Elevation – Attached Building Sign
(White letters with white LEDs)
• Sign Placement: Upper
story signs are prohibited
• Sign Placement: Signs
shall be in the middle
75% of the single plane
façade or centered on an
articulated surface
• Max. Letter Ht.: 24 in.
• Sign Area: 112 sq. ft.
• Sign Width: 66.75 ft.
• Sign Placement: Sign
located on upper story
• Sign Placement: Right
justified placement
• Letter Ht.: 35 in.
• Sign Area: 58 sq. ft.
• Sign Width: 19 ft. 10 in.
Case No.
SV23-0004
ACTION NEEDED: Consider Approval of Requested Sign Variances
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Presentation
Demonstration & Plans
STAFF CONTACT: Dennis Killough (817)748-8072
Jenny Crosby (817)748-8195
Case No. Attachment A
SV23-0004 Page 1
BACKGROUND INFORMATION
APPLICANT: Pogue Construction
OWNER: XO Marriage
PROPERTY SITUATION: 1021 Grace Lane
LEGAL DESCRIPTION: Lot 1R1, Block 1, Gateway Church – 114 Campus
CURRENT ZONING: NRPUD
HISTORY: There is no relevant sign history for this location. The existing NRPUD
zoning and associated concept/site plan were approved in 2021 (ZA21-
0031).
SIGN BOARD: March 9, 2023; Approved (6-0), subject to the Staff Report dated March 3,
2023 and specifically going through the requested variances and noting:
• Recommending denial on the number of attached signs at 3 and
recommending approval of 2 as chosen by the applicant.
• With regard to the north elevation, recommending approval of the sign
placement on the upper story. Denying the max letter height of 57
inches and recommending approval of 35 inches.
• With respect to the east elevation, recommending approval of the sign
placement on the upper story as well as the right justified placement,
denying the requested letter height of 57 inches and recommending
approval of 35 inches, and denying the sign area and also recognizing
that the area will probably be adjusted based on the letter height
recommendation.
• And then, with respect to the south elevation, recommending approval
of the sign placement on the upper story and the right justification, also
denying the height of 57 inches, recommending approval of 35 inches,
denying the sign area while also recognizing that that will be adjusted
based on letter heights.
• And then with respect to the monument sign recommending denial of all
the requested variances.
• With respect to the directional sign, recommending denial of all the
requested variances.
• And then with respect to the sculpture sign recommending approval of
all the variances requested.
CITY COUNCIL: March 21, 2023; Tabled (7-0) indefinitely.
STAFF COMMENTS: City Council approval of the request does not eliminate the requirement for
a sign application submittal prior to sign installation. Please contact Seantay
Carpenter for sign application processing and pre-install inspection. Seantay
can be reached at 817-748-8215 or scarpenter@ci.southlake.tx.us.
Case No. Attachment B
SV23-0004 Page 1