2023-01-24 CEDC Minutes 113 CITY OF
SOUTHLAKE
TEXAS
SOUTHLAKE COMMUNITY ENHANCEMENT AND DEVELOPMENT CORPORATION
BOARD MEETING MINUTES: January 24, 2023
LOCATION: The Marq Southlake
Legends Hall — Boardroom
285 Shady Oaks Drive
Southlake, Texas 76092
TIME: 6:00 p.m.
COMMUNITY ENHANCEMENT AND DEVELOPMENT CORPORATION BOARD
MEMBERS PRESENT: Board President Martin Schelling, Board Vice President Mike
Pazera, Board Secretary Craig Sturtevant, Jeff Wang, Eric Wang. and Jennifer Kolb.
COMMUNITY ENHANCEMENT AND DEVELOPMENT CORPORATION BOARD
MEMBERS ABSENT: Bob Mundlin
STAFF PRESENT: Chief Financial Officer & Board Treasurer Sharen Jackson, Director
of Economic Development & Tourism Daniel Cortez, Director of Community Services
Chris Tribble, and Economic Development Specialist Stephanie Clayton
1. Call to order
Board President Martin Schelling called the meeting to order at 6:02 p.m.
2. Consider approving the minutes from the November 17, 2022 Community
Enhancement and Development Corporation meeting
A motion was made to approve the minutes from the November 17, 2022 meeting.
Motion: Sturtevant
Second: Kolb
Ayes: Sturtevant, Kolb, J. Wang, E. Wang, Schelling, Pazera
Nays: None
Abstain: None
Vote: 6-0-0
Motion Carried — APPROVED
3. Consider Selection of Board Officers
Board member J. Wang made a motion to approve the following board officer positions
for the upcoming year if they were willing to serve the board in the following capacities:
January 24, 2023 CEDC Minutes
• President: Martin Schelling
• Vice President: Mike Pazera
• Secretary: Craig Sturtevant
• Treasurer: Sharen Jackson
Motion: J. Wang
Second: Kolb
Ayes: Sturtevant, Kolb, J. Wang, E. Wang, Schelling, Pazera
Nays: None
Abstain: None
Vote: 6-0-0
Motion Carried —APPROVED
4. Executive Session
Board President Schelling announced the Community Enhancement and
Development Corporation (CEDC) would go into Executive Session pursuant to the
Open Meetings Act, Chapter 551, Texas Government Code, Section 551.087 to
receive a status update regarding economic development negotiations for Project No.
2022-01.
Executive Session began at 6:05 pm and concluded at 6:08 pm.
5. Economic Development
a. Review and make recommendations on the Commercial Site Assessment for
Southlake Marketplace
Economic Development Specialist Stephanie Clayton presented the draft
Commercial Site Assessment for Southlake Marketplace, an update from the
original assessment conducted prior to the COVID-19 pandemic. The board
provided the following feedback for Southlake Marketplace:
• Priority for redevelopment, if any, should be to address accessibility issues
into and out of center.
• Smaller tenants on the east side of center lack visibility and representation
with signage.
• There is an opportunity for access improvement at the intersection aligned
with the fire station.
• Directional and wayfinding signage within the center would be beneficial to
smaller tenants.
• Rezoning the entire center to allow for a mix of uses would be more
beneficial than spot zoning within the center.
• Amenities such as electric charging stations for cars would be a major draw
on that side of the city.
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January 24, 2023 CEDC Minutes
b. Receive a report and provide feedback on the implementation of the
Southlake 2035 Economic Development Master Plan and Southlake 2035
Tourism Master Plan
Director of Economic Development and Tourism Daniel Cortez provided the board
an update of implementation of both the Economic Development Master Plan and
Tourism Master Plan. He stated that of 69 Economic Development
Recommendations, 19 are remaining to be completed and that of 43 Tourism
Recommendations, 22 remain to be completed. He also noted some current
projects his team is working on include the Workforce Attainment Plan, Culinary
Hub Action Plan, and Town Square Restroom and Amenity Center.
6. Staff Reports
a. Financial Reports
i. The Marq Southlake financial highlights and membership sales report
Chief Financial Officer & Board Treasurer Sharen Jackson provided
information about Champions Club membership trends and revenue. She
informed the Board that the Marq overall is trending above target annual cost
recovery at 93.5% as of the date of the meeting with a target of 60%. She noted
that Champions Club and Legends Hall both are above target annual cost
recovery for the year with Champions Club at 68.8% cost recovery with a target
of 67% and Legends Hall at 44% cost recovery with a target of 33%. She also
noted Legends Hall has $350,000 of events scheduled on the books already
for this year. Champions Club reached a new record number of members in
December 2022 with 3,291 members.
ii. Sales Tax Report
Chief Financial Officer& Board Treasurer Sharen Jackson presented the Board
with the most recent sales tax data. She stated year to date FY 2023 collections
are 11.1% above FY 2022 and 52.2% above FY 2021. She noted that the most
recent sales tax collections for sales in the month of November 2022 are
trending favorably at 9.7% more than the same time in 2021 and 67% above
November 2020 sales. She also noted the city ended the year at 6.9% above
projected sale tax revenue. She concluded by stating year to date collections
are trending strong and all industries appear healthy.
b. Economic and development activity report
i. Business Engagement Visits with CEDC
Director of Economic Development Daniel Cortez discussed the plan to restart
business visits along with the CEDC Board and requested feedback on any
such visits the board would like to prioritize.
ii. Rescheduling of the February CEDC Meeting
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January 24, 2023 CEDC Minutes
Director of Economic Development & Tourism Daniel Cortez proposed
rescheduling the February 28th Meeting due to conflict with the Southlake
Parks Development Corporation meeting scheduled on the same night.
Meeting was rescheduled to Monday, February 27th
7. Adjourn
Board President Martin Schelling adjourned the meeting at 7:08 p.m.
Martin Schelling, Board President
Community Enhancement and Development Corporation Board
Craig t rtevant, Board Secretary
Comm pity Enhancement and Development Corporation Board
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