Item 9C - MemoCase No.
SV23-0004
S T A F F R E P O R T
March 14, 2023
CASE NO: SV23-0004
PROJECT: Sign Variance for XO Marriage
EXECUTIVE
SUMMARY: Pogue Construction, on behalf of XO Marriage, is requesting approval of variances
to Sign Ordinance No. 704, as amended, for attached building signs and a
sculpture/sign for the XO Marriage Center site at 1021 Grace Lane.
DETAILS: The applicant originally proposed three attached building signs, a monument sign,
a directional sign, and a sculpture/sign for the XO Marriage Center to the Sign
Board. Following the Sign Board meeting on March 9, 2023, the applicant has
revised the request to include two options. In both options, the applicant has
removed the request for variances for the directional sign and monument sign but
has retained the request for a sculpture/sign. The applicant’s intent in removing the
directional sign and monument sign is to redesign these signs to meet the City’s
Sign Ordinance.
Option A (the applicant’s preferred option) includes three building signs, all of which
require variances for number of signs, sign placement, and maximum letter height.
One of the signs also requires a variance for sign area. These signs are unchanged
from what was presented to the Sign Board. As previously noted, this option also
includes a sculpture/sign.
Option B has been provided in response to the Sign Board’s comments. Option B
includes two attached signs, both of which require variances for sign placement and
maximum letter height. However, these attached signs show a reduction in number
of signs from three to two and a reduction in maximum letter height from 57 inches
to 35 inches as recommended by the Sign Board. As previously noted, this option
also includes a sculpture/sign.
The sculpture sign is not an allowed sign type, however, when compared to a
standard monument sign the sculpture requires variances for height, area, and for
the exclusion of address numbers.
Case No.
SV23-0004
Included in both Option A and Option B:
Proposed Sign
Permitted by Sign
Ordinance No. 704, as
amended
Proposed
(SV23-0004)
Sculpture Sign
Note: This is not an allowed sign type. Regulations are as
compared to a standard monument sign.
Material: Brick, stone, or
masonry
Address Numbers: Required
Sign Height: 6 ft. 6 in.
Sign Width: 13 ft.
Sign Area: 50 sq. ft.
Material: Aluminum
Address Numbers: None
Sign Height: 8 ft. 6 in.
including planting base; 6 ft.
letters
Sign Width: 12 ft. 2 in.
Sign Area: 71 sq. ft.
Option A (Applicant’s Preferred Option):
Proposed Signs
Permitted by Sign
Ordinance No. 704,
as amended
Proposed
(SV23-0004)
Number of Attached Signs Total Number of
Attached Signs: 2
Total Number of Attached
Signs: 3
North Elevation - Attached Building Sign
(Black letters with white LEDs)
Sign Placement: Upper
story signs are prohibited
Max. Letter Ht.: 16.7 in.
Sign Area: 112 sq. ft.
Sign Width: 120 ft.
Sign Placement: Sign
located on upper story
Max. Letter Ht.: 57 in.
Sign Area: 54 sq. ft.
Sign Width: 9 ft.
Case No.
SV23-0004
East Elevation - Attached Building Sign
(Black letters with white LEDs)
Sign Placement: Upper
story signs are prohibited
Sign Placement: Signs
shall be in the middle
75% of the single plane
façade or centered on an
articulated surface
Max. Letter Ht.: 24 in.
Sign Area: 49 sq. ft.
Sign Width: 37 ft.
Sign Placement: Sign
located on upper story
Sign Placement: Right
justified placement
Letter Ht.: 57 in.
Sign Area: 54 sq. ft.
Sign Width: 9 ft.
South Elevation – Attached Building Sign
(White letters with white LEDs)
Sign Placement: Upper
story signs are prohibited
Sign Placement: Signs
shall be in the middle
75% of the single plane
façade or centered on an
articulated surface
Max. Letter Ht.: 24 in.
Sign Area: 112 sq. ft.
Sign Width: 66.75 ft.
Sign Placement: Sign
located on upper story
Sign Placement: Right
justified placement
Letter Ht.: 57 in.
Sign Area: 93.5 sq. ft.
Sign Width: 19 ft. 10 in.
Case No.
SV23-0004
Option B:
Proposed Signs
Permitted by Sign
Ordinance No. 704,
as amended
Proposed
(SV23-0004)
East Elevation - Attached Building Sign
(Black letters with white LEDs)
Sign Placement: Upper
story signs are prohibited
Sign Placement: Signs
shall be in the middle
75% of the single plane
façade or centered on an
articulated surface
Max. Letter Ht.: 24 in.
Sign Area: 49 sq. ft.
Sign Width: 37 ft.
Sign Placement: Sign
located on upper story
Sign Placement: Right
justified placement
Letter Ht.: 35 in.
Sign Area: 35 sq. ft.
Sign Width: 9 ft.
South Elevation – Attached Building Sign
(White letters with white LEDs)
Sign Placement: Upper
story signs are prohibited
Sign Placement: Signs
shall be in the middle
75% of the single plane
façade or centered on an
articulated surface
Max. Letter Ht.: 24 in.
Sign Area: 112 sq. ft.
Sign Width: 66.75 ft.
Sign Placement: Sign
located on upper story
Sign Placement: Right
justified placement
Letter Ht.: 35 in.
Sign Area: 58 sq. ft.
Sign Width: 19 ft. 10 in.
Case No.
SV23-0004
ACTION NEEDED: Consider Approval of Requested Sign Variances
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Presentation
Demonstration & Plans
STAFF CONTACT: Dennis Killough (817)748-8072
Jenny Crosby (817)748-8195
Case No. Attachment A
SV23-0004 Page 1
BACKGROUND INFORMATION
APPLICANT: Pogue Construction
OWNER: XO Marriage
PROPERTY SITUATION: 1021 Grace Lane
LEGAL DESCRIPTION: Lot 1R1, Block 1, Gateway Church – 114 Campus
CURRENT ZONING: NRPUD
HISTORY: There is no relevant sign history for this location. The existing NRPUD
zoning and associated concept/site plan were approved in 2021 (ZA21-
0031).
SIGN BOARD: Approved (6-0), subject to the Staff Report dated March 3, 2023 and
specifically going through the requested variances and noting:
Recommending denial on the number of attached signs at 3 and
recommending approval of 2 as chosen by the applicant.
With regard to the north elevation, recommending approval of the sign
placement on the upper story. Denying the max letter height of 57
inches and recommending approval of 35 inches.
With respect to the east elevation, recommending approval of the sign
placement on the upper story as well as the right justified placement,
denying the requested letter height of 57 inches and recommending
approval of 35 inches, and denying the sign area and also recognizing
that the area will probably be adjusted based on the letter height
recommendation.
And then, with respect to the south elevation, recommending approval
of the sign placement on the upper story and the right justification, also
denying the height of 57 inches, recommending approval of 35 inches,
denying the sign area while also recognizing that that will be adjusted
based on letter heights.
And then with respect to the monument sign recommending denial of all
the requested variances.
With respect to the directional sign, recommending denial of all the
requested variances.
And then with respect to the sculpture sign recommending approval of
all the variances requested.
CITY COUNCIL:
STAFF COMMENTS: City Council approval of the request does not eliminate the requirement for
a sign application submittal prior to sign installation. Please contact Seantay
Carpenter for sign application processing and pre-install inspection. Seantay
can be reached at 817-748-8215 or scarpenter@ci.southlake.tx.us.
Case No. Attachment B
SV23-0004 Page 1