Item 9B - MemoCase No.
SV23-0003
S T A F F R E P O R T
March 14, 2023
CASE NO: SV23-0003
PROJECT: Sign Variance for Acadia
EXECUTIVE
SUMMARY: Image 212, LLC, on behalf of Acadia Services, LLC, is requesting approval of
variances to Sign Ordinance No. 704, as amended, for an attached building sign for
Acadia Services located at 351 W. Southlake Blvd.
DETAILS: Acadia Services is occupying the entire 14,900 s.f. building and is proposing one
sign over the building’s main entrance. Due to the design of the building, the sign
will encroach onto the second story requiring a variance for sign placement. In
addition, the applicant is requesting a variance for sign type to accommodate the
company’s logo design. The applicant has provided three different sign type
options, all of which require a variance for inclusion of a sign backer. Option A has
halo-lit channel letters with a sign backer and Option B has front-lit channel letters
with a sign backer. Option C is the same as Option A, except the sign is shown
higher on the building.
At their meeting on March 9, 2023, the Sign Board requested that staff note that
there was consensus on the lower placement of the sign, but there was some
disagreement on Option A vs. Option B. Ultimately, the Sign Board recommended
Option A and encouraged the applicant to bring all three options forward to City
Council.
Case No.
SV23-0003
Proposed Sign Permitted by Sign Ordinance
No. 704, as amended
Proposed
(SV23-0003)
Option A (Preferred Option)
Sign Placement: Upper story signs
are prohibited
Sign Type: Channel cut letters
mounted to a sign backer prohibited
Maximum Letter Ht.: 18.4 in.
Maximum Logo Ht.: 23 in.
Sign Area: 58.8 sq. ft.
Sign Placement: Sign partially
located on second story
Sign Type: Halo-lit channel
letters with a sign backer
Letter Ht.: 16.54 in.
Logo Ht.: 22.5 in.
Sign Area: 11.47 sq. ft.
Case No.
SV23-0003
Option B
Sign Placement: Upper story signs
are prohibited
Sign Type: Channel cut letters
mounted to a sign backer prohibited
Maximum Letter Ht.: 18.4 in.
Maximum Logo Ht.: 23 in.
Sign Area: 58.8 sq. ft.
Sign Placement: Sign partially
located on second story
Sign Type: Front-lit channel
letters with a sign backer
Letter Ht.: 16.54 in.
Logo Ht.: 22.5 in.
Sign Area: 11.47 sq. ft.
Option C (same as Option A, with
higher placement)
Sign Placement: Upper story signs
are prohibited
Sign Type: Channel cut letters
mounted to a sign backer prohibited
Maximum Letter Ht.: 18.4 in.
Maximum Logo Ht.: 23 in.
Sign Area: 58.8 sq. ft.
Sign Placement: Sign located
on upper story
Sign Type: Halo-lit channel
letters with a sign backer
Letter Ht.: 16.54 in.
Logo Ht.: 22.5 in.
Sign Area: 11.47 sq. ft.
Case No.
SV23-0003
ACTION NEEDED: Consider Approval of Requested Sign Variance
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Presentation
Demonstration & Plans
STAFF CONTACT: Dennis Killough (817)748-8072
Jenny Crosby (817)748-8195
Case No. Attachment A
SV23-0003 Page 1
BACKGROUND INFORMATION
APPLICANT: Image 212, LLC
OWNER: Acadia Services, LLC
PROPERTY SITUATION: 351 W. Southlake Blvd.
LEGAL DESCRIPTION: Lot 1R, Block 1, Medical Villas at Tuscan Creek
CURRENT ZONING: “S-P-1” Detailed Site Plan District
HISTORY: There is no relevant sign history for this site. The current S-P-1 zoning was
approved December 4, 2018.
SIGN BOARD: March 9, 2023; Approved (5-1) subject to the Staff Report dated March 3,
2023, noting recommendation of Option A and encouraging the applicant to
take all options to Council and also noting that the color is, specifically in
Option A, dragon green.
CITY COUNCIL:
STAFF COMMENTS: City Council approval of the request does not eliminate the requirement for
a sign application submittal prior to sign installation. Please contact Seantay
Carpenter for sign application processing and pre-install inspection. Seantay
can be reached at 817-748-8215 or scarpenter@ci.southlake.tx.us.
Case No. Attachment B
SV23-0003 Page 1