Item 9B - Staff ReportCase No.
SV23-0002
S T A F F R E P O R T
February 14, 2023
CASE NO: SV23-0002
PROJECT: Consideration of a Visual Art Wall Mural for Shake Shack – 125 Central Ave.
EXECUTIVE
SUMMARY: Priority Signs and Graphics, on behalf of Shake Shack, is requesting approval of a
visual art wall mural under the Southlake Town Square Master Sign Plan regulations
to allow a painted mural sign for the existing restaurant location in Southlake Town
Square. Shake Shack is located at 125 Central Ave.
DETAILS: The applicant is proposing a painted visual art wall mural sign on the north elevation
of the building, which is adjacent to the restaurant’s covered outdoor seating area
and faces the interior driveway and Summit Park. A visual art wall mural sign is
permitted per the Southlake Town Square Master Sign Plan if approved by City
Council following a Sign Board recommendation. However, the applicant is also
requesting a sign area larger than allowed under the master sign plan. At the
February 9, 2023, Sign Board meeting, the Sign Board recommended approval and
also recommended that the applicant consider adding a dragon to the mural. The
applicant will address the comment about adding a dragon at the City Council
meeting. This item has not been presented to the City’s Art Council for
recommendation, given that the characteristics of this mural appear more inline with
a traditional sign rather than one or more of the traditional artistic styles or modern
movements.
Proposed Mural
Case No.
SV23-0002
ACTION NEEDED: Consider Approval of Requested Sign Variance
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Presentation
Demonstration
Plans
STAFF CONTACT: Dennis Killough (817)748-8072
Jenny Crosby (817)748-8195
Proposed Sign Permitted by Southlake Town
Square MSP
Permitted by Sign
Ordinance No.
704, as amended
(for comparison)
Proposed Mural for Shake
Shack
Visual Art Wall Mural
(north façade)
• A visual art wall mural sign is
permitted if approved by City
Council following a Sign Board
recommendation
• Maximum total area: 79 sq. ft.
(limited to 1 s.f. of artwork per 1
linear foot of elevation not to
exceed 150 s.f)
• 100% of display area permitted
• 1 per lease space
• Wall mural not
permitted
• Visual art wall mural
painted on the north
masonry wall
• Total area 215.4 sq. ft.
(the elevation is 79’2”)
Case No. Attachment A
SV23-0002 Page 1
BACKGROUND INFORMATION
APPLICANT: Priority Signs and Graphics
OWNER: Shake Shack
PROPERTY SITUATION: 125 Central Avenue, Southlake
LEGAL DESCRIPTION: Lot 5, Block 22, Southlake Town Square Addition
CURRENT ZONING: “DT” Downtown District
HISTORY: November 1998; Phase I Sign Regulations adopted
March 1999; Phase II Sign Regulations adopted
November 2005; Grand Avenue Sign Regulations adopted
June 5, 2018; City Council approved two off-site development signs (one V-
shaped sign) located at the SE corner of Central Avenue and SH114 for
period ending June 30, 2020 or such time as construction is completed,
whichever comes first; allowing one wayfinding sign measuring up to 3’ x 5’
at the NW corner of Central Avenue and FM 1709 for period ending June 30,
2020 or such time as construction is completed, whichever comes first; and
allowing three temporary construction signs placed on Parkview Residences
construction fence along Central Avenue per the exhibit this evening for
period ending December 31, 2019 or such time as construction is completed,
whichever comes first. (SV18-0002)
June 16, 2020; City Council approved an amended Master Sign Plan for
Southlake Town Square. (MSP20-0001)
February 23, 2021; City Council approved a Specific Use Permit to allow a
one (1) year extension of the previously approved specific use permit for
the temporary sales facility and signage located at 351 Central Avenue;
and the specific use permit is extended to March 30, 2022. (ZA20-0069)
April 20, 2021; City Council approved a sign for one (1) existing off-site V-
shaped development sign located at E. SH 114 and Central Avenue for a
1-year period. (SV21-0002)
April 20, 2021, City Council approved a variance for Whistle Britches to allow
a mural wall sign and that is not located on the front façade entrance and
Section 6, Materials, to allow a sign material type that is not listed in the
Southlake Town Square Master Sign Plan. The applicant is proposing a
mural sign lit by 3 wall lights on the west side of the building that is an exterior
grade foil substrate applied directly to the brick wall. (SV21-0005)
June 29, 2021; City Council approved variances to Sign Ordinance No. 704,
as amended, and the Southlake Town Square (MSP) for EVO Entertainment
(former Harkins Theater building) for several attached building signs on the
northwest, northeast, southeast, and southwest elevations of the building.
Case No. Attachment A
SV23-0002 Page 2
The sign variance request includes the proposed total number of signs
(exceeding the allowable signs per building), sign size, the number of signs
on each façade, and sign types not listed in the Sign Ordinance No. 704, as
amended, and the Southlake Town Square (MSP). The proposed attached
signs are located on the existing building located at 1450 Plaza Place,
Southlake. (SV21-0012)
November 3, 2021, City Council approved a sign variance to Sign Ordinance
No. 704, as amended, and the Southlake Town Square Master Sign Plan to
allow two digital portal entry signs for T-Mobile store at Southlake Town
Square. (SV21-0020)
March 1, 2022, City Council approved a sign variance for Nike By Southlake
that included a wall mural on the south façade along with two attached
illuminated façade signs on the front and rear elevations, an illuminated
pedestrian blade sign on the south façade, illuminated window signs (lifestyle
image curtains) on the front west and the south façade, , graphic design rear
window signs (east), and an internal illuminated specialty display window
cabinet sign (internal) on the west elevation, in perpetuity, and should the
window signs change, a new sign variance will be required. (SV21-0028)
August 2, 2022, City Council tabled indefinitely a request for a mural for
Lululemon located at 233 Grand Avenue.
SIGN BOARD: February 9, 2023; Approved (5-1), subject to the Staff Report dated February
2, 2023, and noting to the applicant they should consider adding a dragon.
Noting that this recommendation is approval as requested.
CITY COUNCIL:
STAFF COMMENTS: City Council approval of the request does not eliminate the requirement for
a sign application submittal prior to sign installation. Please contact Seantay
Carpenter for sign application processing and pre-install inspection. Seantay
can be reached at 817-748-8215 or scarpenter@ci.southlake.tx.us.
Case No. Attachment B
SV23-0002 Page 1