Item 9A - Staff Report
Case No.
MSP22-0004
S T A F F R E P O R T
November 29, 2022
CASE NO: MSP22-0004
PROJECT: Master Sign Plan for Crisp & Green
EXECUTIVE
SUMMARY: MH Signs of Texas is requesting approval of a Master Sign Plan for Crisp & Green
located at 2438 E. Southlake Blvd., Southlake, Texas.
REQUEST: The proposed Master Sign Plan includes sign regulations for:
• Existing attached sign (approved sign permit) on the south elevation to change
out the existing ampersand logo to an exposed LED ampersand logo;
• 1 wall mural on the building at the drive thru window (west facing), no design
provided and for information only (for the future consideration by the Arts
Council, Sign Board, and City Council). The mural is included in the overall
number of signs requested;
• 2 exposed LED ampersand logo signs on the east elevation of the building and
west elevation of the trellis structure;
• Green and white LED lighting tubes on two facades of the trellis structures;
• Non-lit ampersand logo with boxwood greenery (not live) on the west brick patio
wall facing the patio seating area;
• Directional sign located at the exiting drive thru lane (one new directional sign
face has been installed in an existing brick directional sign structure with an
approved sign permit.;
• Request includes a total of 6 attached signs and one directional sign. Only 2
attached signs are permitted for each tenant space;
• The existing monument sign meets the Sign Ordinance and is not included in
this request;
• Allow 25% of the square footage for each window area for window signs.
In summary, the site will have 6 attached signs (including a mural), 2 directional
signs (1 existing and not part of this request), 1 monument sign (existing and not
part of this request), LED lighting on 2 facades of the trellis structures, and window
signage up to 25% of each window.
Department of Planning & Development Services
Case No.
MSP22-0004
Sign Locations Site Plan
Summary of Requested Signs
Proposed Sign Brief Description Current Sign Ord. 704-J
Regulations
Sign 1
Channel Letter Sign
(existing sign approved and installed)
South Elevation
South elevation
Existing Sign Detail
Proposed Exposed LED Ampersand
• Letter ht.: 18 in. channel letters
with white face
• Sign width: 23.4 ft.
• Sign area: 42.9 sf
• Logo ht.: 22 in.
• Logo: ampersand exposed LED
lighting on green faced
ampersand (replaces current
logo)
• Permitted
• Letter ht.: 18 in.
• Sign width: 23.25 ft.
• Sign area: 42 sf.
• Logo ht.: 22.5 in.
• Exposed LEDs prohibited
• Number of signs limited to 2
signs per lease space
Case No.
MSP22-0004
Proposed Sign Brief Description Current Sign Ord. 704-J
Regulations
Sign 2
Proposed Mural
West building elevation at drive thru
(to be on a separate sign variance request)
Proposed mural area
Not part of this master sign plan-
for information only
Note: Mural included in the
overall number of signs
requested
Mural not permitted without City
Council consideration
• Number of signs limited to 2
signs per lease space
Sign 3A &3B
West and East Elevations – Logo
Location:
3A East elevation 3B West elevation
Sign detail- exposed LEDs
• One sign on the east building
elevation and one sign on the
west trellis structure elevation
• Logo ht.: 48 in.
• Logo area: 50.25 sf
• Logo: exposed LED lighting on
green disc
• Located within 75% of the single
plane façade (needs dimensions)
• One sign on each elevation
• Max. logo height 17.5 in
• Logo area.: 42.77 sf
• Exposed LEDs prohibited
• Located within 75% of the single
plane facade
• Number of signs limited to 2
signs per lease space
Case No.
MSP22-0004
Proposed Sign Brief Description Current Sign Ord. 704-J
Regulations
Sign 4
South Elevation - Trellis Lighting
Sign Location
Sign Detail
• South elevation: Trellis structure
horizontal with alternating static
green and white LED lighting
(looks like neon lighting) as
shown
• LED lighting not permitted unless
through City Council approval of
a master sign plan
• Number of signs limited to 2
signs per lease space
Sign 5
Ampersand on west brick wall at patio
Proposed Sign Location:
Sign Detail
• West elevation patio wall
attached sign
• Channel letter filled with boxwood
plastic greenery
• Logo ht.: 60 in.
• Logo area: 26.25 sf
• Unlit
• Not a defined sign type
• Logo ht.: 17.5 in
• Logo area: 17.5 sf
• Lit or unlit
• Number of signs limited to 2
signs per lease space
Case No.
MSP22-0004
Proposed Sign Brief Description Current Sign Ord. 704-J
Regulations
Sign 6
Directional Sign
Proposed Sign Location:
South Elevation
Sign Details
• Located at drive thru exit
• 1 sign for site
• Sign ht.: 55 in. with sign pole ht.:
40 in. (metal pole)
• Sign face area 3.1 sf per face,
2 sign faces for 6.2 sf total
• No sign structure per Sign Ord.
• No masonry surround, pole only
Note: One new directional sign face
has been installed in an existing
brick directional sign structure with
an approved sign permit.
• Permitted
• Max. 2 signs allowed per site
• Max. sign height 3 ft.
• Max. sign face area 4 sf per
sign face and 8 sf per sign
• Max. sign structure area 10 sf.
• A minimum of 6 inches of
masonry sign structure or
material matching the building
must completely surround sign
face if the sign is visible from
the street right-of-way.
Window Signs
(No exhibit provided)
Allow 25% of the square footage of
each window for window signs
• Allow 10% of the window area for
window signage
Limited to 4 signs per window and
white or frosted vinyl, no colors
ACTION NEEDED: Consider Approval of Master Sign Plan
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
PowerPoint Presentation
Narrative
Plans
STAFF CONTACT: Dennis Killough 817-748-8072
Patty Moos 817-748-8269
Case No. Attachment A
MSP22-0004 Page 1
BACKGROUND INFORMATION
APPLICANT: MH Signs of Texas
PROPERTY SITUATION: 2438 E. Southlake Blvd., Southlake, Texas
LEGAL DESCRIPTION: Lot 1R1, Block 1, W. E. Mayfield Subdivision
STRATEGIC LINK: C4 – Attract & keep top-tier businesses to drive a dynamic &
sustainable economic environment
HISTORY: December 7, 2021; City Council approved a site plan for Crisp &
Green, as presented, and approved the following variances:
Landscape Ordinance No. 544 as amended to allow the parking lot
islands to remain as shown and Zoning Ordinance 480, Section
43.9.c.1.e, to allow the steel columns for the steel architectural
screening as proposed; and also requiring the flashing pedestrian
crossing sign to be installed as well as a rumble pad across the
driveway subject to the staff recommendation and approval. (ZA21-
0085)
SIGN BOARD: November 3, 2022; Approved (5-0) to table the item to the November
17, 2022 Sign Board meeting.
November 17, 2022; Approved (6-0) subject to the Staff Report dated
November 11, 2022; and specifically noting approval of Sign 1; noting
on Sign 2 that they will have to come back for specific approval of a
mural since there is not a mural for a recommendation to approve;
specifically denying the recommendation for approval for Signs 3A
and 3B; recommending approval on Sign 4, recommending approval
on Sign 5; recommending approval on Sign 6, and recommending
denial for the window signs for the 25 percent and they need to stay
at 10 percent.
STAFF COMMENTS: With the approval of site plan for Crisp & Green (ZA21-0085) the City
Council motion required the flashing pedestrian crossing sign to be
installed as well as a rumble pad across the driveway subject to the
staff recommendation and approval. This sign is not included with
this request.
It is recommended that the applicant present the proposed mural
design to the Arts Council and receive comments from the Arts
Council prior to submitting a sign variance request for the Sign Board
and City Council’s consideration.
City Council approval of the proposed plan does not eliminate the
requirement for appropriate sign application submittals prior to
installation of signs. Please contact Seantay Carpenter at 817-748-
8215 or scarpenter@ci.southlake.tx.us for sign application
processing and pre-install inspections.
Case No. Attachment A
MSP22-0004 Page 2
Case No. Attachment B
MSP22-0004 Page 1