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SB Item 7Case No. SV22-0015 S T A F F R E P O R T October 11, 2022 CASE NO: SV22-0015 PROJECT: Sign Variance for Zales EXECUTIVE SUMMARY: Priority Signs and Graphics is requesting approval of a variance to Sign Ordinance No. 704, as amended, and to the Shops of Southlake (MSP) for four(4) attached building signs for Zales located at 1221 E. Southlake Blvd., Southlake, Texas. REQUEST DETAILS: The Zales lease space is generally located approximately 300 feet east of the southeast intersection of S. Carroll Avenue and E. Southlake Blvd. and located within the Shops of Southlake. The applicant is requesting a sign variance to allow four unlit tag lines to be located under the four existing signs on the building. The proposed signs will include a new unlit tag lines for each sign, “The Diamond Store” under each existing sign. The Zales current lease space has four attached signs (two on each façade) on both the north facade facing Southlake Boulevard and the south facade facing the internal drive on the current four facades. These signs were previously approved under a sign variance (SV10-013) with “Zales Outlet” on each sign. The “outlet” lettering has been removed as the store is no longer an outlet store. The four signs “Zales” sign are internally lit white faced letters. Case No. SV22-0015 The specific variance requested for the attached signs are as follows: Proposed Sign Location Permitted by Shops of Southlake MSP Permitted by 704, as amended Proposed (SV22-0015) Sign A South Facade (internal drive) 2 signs (right and left facades) Tag line only • Letter ht.: 18 in. • Sign width: 75% of facade • Sign area: NA • Face lit: neutral color • Number of signs: 1 attached sign per each façade visible from street or internal driveway • Letter ht.: 14 in. • Sign width: 16.13 ft. • Sign area: 50.47 sq. ft • Face lit: neutral color • Letter thickness must be a minimum of 2 in. depth • Each tenant or lease space is permitted only 1 attached sign per street front for a max. of 2 signs • Letter ht.: 16 in. & 3.13 in. • Sign width: 5.72 ft. • Sign area: 10.75 sf each • Zales sign: existing sign internally lit white faced letters • Unlit tag line • Letter thickness: ¾ in • No. of signs: 2 signs • Total of 4 signs Sign A North Facade (59 ft. from R.O.W.) 2 signs (right and left facades) Tag line only • Letter ht.: 18 in. • Sign width: 75% of facade • Sign area: NA • Face lit letters: neutral color • Number of signs: 1 attached sign per each façade visible from street or internal driveway • Letter ht.: 16 in. • Sign width: 16.13 ft. • Sign area: 50.47 sq. ft. • Face lit letters: neutral color • Each tenant or lease space is permitted only 1 attached sign per street front for a max. of 2 signs. • Letter ht.: 16 in. • Sign width: 5.72 • Sign area:10.75 sf. each • Zales sign: existing sign internally lit white faced letters • Unlit tag line • No. of Signs: 2 signs on each façade ACTION NEEDED: Consider Approval of Requested Sign Variances ATTACHMENTS: (A) Background Information (B) Vicinity Map PowerPoint Presentation Demonstration Plans STAFF CONTACT: Dennis Killough (817)748-8072 Patty Moos (817)748-8269 Case No. SV21- 0024 Attachment A Page 1 BACKGROUND INFORMATION APPLICANT: Priority Signs and Graphics OWNER: Carroll/1709, Ltd. PROPERTY SITUATION: 1221 E. Southlake Blvd., Southlake, Texas LEGAL DESCRIPTION: Lot 1R, Block 1, Shops of Southlake CURRENT ZONING: “S-P-2” Generalized Site Plan District STRATEGIC LINK: C4 – Attract & keep top-tier businesses to drive a dynamic & sustainable economic environment HISTORY: City Council approved a Conditional Sign Permit for the Shops of Southlake on October 18, 2005. (SP05-258) City Council approved the Conditional Sign Permit for monument signs for the Shops of Southlake on February 7, 2006. (SP06-081) City Council approved a sign variance for Zales to allow two signs on each front and rear façade on July 20, 2010. (ZA10-013) City Council approved revisions to the Shops of Southlake Conditional Sign Permit (MSP) for building blade signs, pedestrian blade signs, awning signs, light pole banner signs, umbrella signs, sandwich board signs, and fascia signs on June 7, 2011. (MSP11-002) City Council approved a sign variance request for Stir Crazy at 1471 E. Southlake Blvd. to allow a 42-inch logo and 26-inch letter height for the ‘C’ and to allow 7 attached sign signs; 2 on the south elevation, 2 on the west elevation, 2 on the east elevation, and 1 on the north elevation. (SV11-006) City Council approved a sign variance request for Patina (Suite 315) to allow 2 signs on each facade for the north and south facades. (SV11-014) City Council approve a sign variance to a variance to the Shops of Southlake Master Sign Plan requirements for maximum letter and maximum logo height; and a variance to Sign Ordinance No. 704-F for the placement of an attached sign for Bonefish Grill on June 19, 2021. (SV12-011) City Council approved a variance to the Master Sign Plan for the Shops of Southlake for Fans United; granting the 15 decorative panel areas as long as they are the same size as what is currently shown; the applicant has agreed to a 6-month review ; and including the Staff Report dated November 24, 2014 on December 2, 2014. (SV14-018) Case No. Attachment A SV22-0015 Page 1 City Council approved a sign variance for Hollywood Feed to allow an existing sign from a previous location in Southlake to be located on the front south elevation lease space and allowed a revised compliant sign to be located on the north elevation on June 2, 2020. (SV20-0008) City Council approved a sign variance request for St. Bernard an attached building sign with a back lit backer plate located on the west elevation and not within the required middle 75% of the façade on May 18, 2021. (SV21- 0010) City Council approved a sign variance request for Nordstrom Rack for an attached building sign with larger that permitted individual internally illuminated channel letters and that the applicant can consider face lit or back lit channel letters in an approved color or any sign type that meets the Sign Ordinance on May 18, 2021. (SV21-0011) City Council approved a sign variance for Mesero allow 3 attached signs on the north, south and west elevations that have larger than permitted letter heights with push thru amber face lit and backlit channel letters and a tag line using white acrylic letters. The sign letters appear white during daylight but will appear with a white halo at nighttime. (SV21- 0024) City Council approved a sign variance for Mesero and Cork and Pig tavern for to allow tag lines on the north and south attached signs to change to backlit amber LED illuminated tag lines for Mesero and to add white neon building white accent lighting along the building and patio roof lines of both Mesero and the Cork and Pig Tavern. (SV22-0003) STAFF COMMENTS: The Sign Ordinance No. 704, as amended allows one attached sign per street front with a maximum of two signs per tenant/lease space. The Shops of Southlake Conditional Sign Permit allows one attached sign on each façade visible from a street or internal driveway for a total of two signs per lease space. The application exhibits are hyper-linked to this report. City Council approval of the request does not eliminate the requirement for an appropriate sign application submittal prior to sign installation. Please contact Seantay Carpenter for sign application processing and pre-install inspection. Seantay can be reached at 817-748-8215 or scarpenter@ci.southlake.tx.us. Variance Criteria: 9.6.2 VARIANCES a. Variance Authorized. The City Council may authorize variances to any restriction set forth in this ordinance, including but not limited to the number, type, area, height, or setback of signs, or any other aspect involved in the sign permitting process. b. Approval Standards. In granting any variance, City Council shall consider the following criteria: Case No. Attachment A SV22-0015 Page 2 (i) Special conditions exist which are peculiar to the land, structure or building involved and are not applicable to other lands, buildings or structures in the same zone. The City may attach such conditions to granting all or a portion of any variance necessary to achieve the purpose of this ordinance, and; (ii) The strict interpretation of the provisions of the ordinance would deprive the applicant of rights commonly enjoyed by other properties in the same zone under the terms of the ordinance, and; (iii) The special conditions and circumstances do not result from the actions of the applicant and such conditions and circumstances do not merely constitute pecuniary hardship or inconveniences, and; (iv) Granting the variance will meet the objectives of the ordinance and not be injurious to the adjoining property owners or otherwise detrimental to the public welfare, and; (v) The request will be the minimum variance necessary to alleviate the special hardship or practical difficulties faced by the applicant in meeting the requirements of this ordinance; and; (vi) Granting of the variance will be in harmony with the spirit and purpose of this sign ordinance. (vii) Granting of a variance shall be specific to the subject sign(s). Any modification of the signage approved by the variance or the installation of new or replacement signage that does not meet the specific requirements of the City Council variance approval is prohibited and will be deemed non-compliant. Application Process. Any request for a variance shall be made to the Administrative Official and be accompanied by a completed application and a non-refundable filing fee in the amount specified in the current fee schedule adopted by City Council. The sign Board’s recommendation will be forwarded to the City Council for their consideration. N:\Community Development\MEMO\Signs\Sign Variance\2022\SV22-0015 - Zales Case No. Attachment B ZA22-0015 Page 1