SB Item 6 - Staff ReportCase No.
SV22-0014
S T A F F R E P O R T
November 11, 2022
CASE NO: SV22-0014
PROJECT: Sign Variance for The Capital Grille
EXECUTIVE
SUMMARY: First & Main Signs is requesting approval of sign variances to Sign Ordinance No.
704, as amended, for The Capital Grille located at 1201 E. SH 114, Suite 100/110,
Southlake, Texas.
DETAILS: The property is located at the southeast corner of the intersection of N. Carroll
Avenue and E. SH 114.
The applicant is requesting variances to allow:
• Allow a total of 6 attached signs (north, east, and west facades) for a lease
space where only two are permitted: 4 signs on the east façade (Signs A,
Sign B and E1 and E2); 1 sign (Sign C) on the west facade; 1 sign (Sign
D) on the north building façade;
• Allow a sign attached to an awning sign (Sign A).
• Allow larger than permitted letter heights and sign area on the east and
(Sign B) and west (Sign C) facades of the building;
• Allow two signs (E1 and E2) that are not defined in the Sign Ordinance.
The proposed attached Sign A will have face lit white channel letters. Signs B, C,
and D will have halo lit channel letters. Signs E1 and E2 will be unlit aluminum wall
plaques attached to entry sculpture bases. The proposed monument sign panels
Sign F and Sign G are for the existing multi-tenant monument signs and follow the
Sign Ordinance.
Case No.
SV22-0014
Proposed Sign Location Proposed SV22-0014 Sign Ord. 704, as amended
Sign A
East Façade
Internal Drive
Awning Sign
• Letter ht.: 12 in. and 8 in.
• Sign width: 12.38 ft.
• Sign area: 12.37 sf
• Face illuminated channel
letters
• Attached to front façade of
the entry awning.
• A total of 2 signs for the east
facade
• Max. letter ht.: 14 in.
• Sign width: 14 ft.
• Max. sign area: 91 sf for all
signs on east facade
• Face illuminated channel
letters
• Awning sign prohibited unless
approved by City Council
• One sign permitted per facade
Sign B
East Façade
Internal Drive
• Letter ht.: 36 in. & 21.25 in.
• Sign width: 36.2 ft.
• Sign area: 108.6 sf
• Halo illuminated channel
letters
• A total of 2 signs for the east
facade
• Max. letter ht.: 14 in.
• Sign width: 30 ft.
• Max sign area: 91 sf for all
signs on east facade
• Halo illuminated channel letters
• One sign permitted per façade
Signs E1 and E2
East Face Entry Statues with Plaque on Base
Interior Drive
2 signs on statue base
• Sign ht.: 8.25 in.
• Sign width: 16 in.
• Sign area: .90 sf each
• Non-illuminated aluminum
plaque
• Sign type not defined in Sign
Ord.
Case No.
SV22-0014
ACTION NEEDED: Consider Approval of Requested Sign Variance
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Presentation
Demonstration
Plans
STAFF CONTACT: Dennis Killough 817-748-8072
Patty Moos 817-748-8269
Sign C
West Façade
N. Carroll Ave.
• Letter ht. 30 in. & 19.75 in.
• Sign width: 31 ft.
• Sign area: 77.5 sf
• Halo lit illuminated channel
letters
• Max. letter ht.: 16 in.
• Sign width: 34.5 ft.
• Max sign area: 91 sf
• Halo illuminated channel letters
Sign D
North Façade
E. SH 114
• Letter ht. 16 in. & 8.5 in.
• Sign width: 9.55 ft.
• Sign area: 32 sf
• Halo lit illuminated channel
letters
• Not located within the 75% of
the articulated facade
• Max. letter ht.: 24 in.
• Sign width: 7.5 ft.
• Max sign area: 50.6 sf
• Face lit channel letters with
neutral color face
• Sign to be located within the
75% of the articulated facade
Case No. Attachment A
SV22-0014 Page 1
BACKGROUND INFORMATION
APPLICANT: First & Main Signs
OWNER: Greenway Carroll Road Partners, L.P.
PROPERTY SITUATION: 1201 E. State Highway 114
LEGAL DESCRIPTION: Lot 1R, Greenway-Carroll Addition
CURRENT ZONING: “C-3” General Commercial District
STRATEGIC LINK: C4 – Attract & keep top-tier businesses to drive a dynamic & sustainable
economic environment
HISTORY: October 7, 2014; City Council approved a Master Sign Plan for Carroll Pointe
for Chuy’s for attached building signs , the development monument signs,
and a blade sign for Chuy’s. (MSP14-003)
March 18, 2018; City Council approved an amendment to the master sign
plan for Chuy’s to relocate an existing attached sign located on a recessed
façade on the east elevation to the adjacent facade at a higher level. The
size remained the same. (MSP18-001)
STAFF COMMENTS: City Council approval of the proposed signs does not eliminate the
requirement for appropriate sign application submittal prior to the installation
of the sign. Please contact Seantay Carpenter at 817-748-8215 or
scarpenter@ci.southlake.tx.us for sign application processing and pre-install
inspection.
Variance Criteria:
9.6.2 VARIANCES
a. Variance Authorized. The City Council may authorize variances to any
restriction set forth in this ordinance, including but not limited to the
number, type, area, height, or setback of signs, or any other aspect
involved in the sign permitting process.
b. Approval Standards. In granting any variance, City Council shall
consider the following criteria:
(i) Special conditions exist which are peculiar to the land, structure
or building involved and are not applicable to other lands,
buildings or structures in the same zone. The City may attach
such conditions to granting all or a portion of any variance
necessary to achieve the purpose of this ordinance, and;
(ii) The strict interpretation of the provisions of the ordinance would
deprive the applicant of rights commonly enjoyed by other
properties in the same zone under the terms of the ordinance,
and;
(iii) The special conditions and circumstances do not result from the
actions of the applicant and such conditions and circumstances
do not merely constitute pecuniary hardship or inconveniences,
Case No. Attachment A
SV22-0014 Page 2
and;
(iv) Granting the variance will meet the objectives of the ordinance
and not be injurious to the adjoining property owners or otherwise
detrimental to the public welfare, and;
(v) The request will be the minimum variance necessary to alleviate
the special hardship or practical difficulties faced by the applicant
in meeting the requirements of this ordinance; and;
(vi) Granting of the variance will be in harmony with the spirit and
purpose of this sign ordinance.
(vii) Granting of a variance shall be specific to the subject sign(s). Any
modification of the signage approved by the variance or the
installation of new or replacement signage that does not meet the
specific requirements of the City Council variance approval is
prohibited and will be deemed non-compliant.
Application Process. Any request for a variance shall be made to the
Administrative Official and be accompanied by a completed application and
a non-refundable filing fee in the amount specified in the current fee schedule
adopted by City Council. The sign variance will be considered by the City
Council following a recommendation by the Sign Board. The Sign Board’s
recommendation will be forwarded to the City Council for their consideration.
N:\Community Development\MEMO\Signs\Sign Variance\2022\SV22-0014 – The Capital Grille
Case No. Attachment B
SV22-0014 Page 1