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SB Item 5 Case No. MSP22-0003 S T A F F R E P O R T September 16, 2022 CASE NO: MSP22-0003 PROJECT: Master Sign Plan for West Elm EXECUTIVE SUMMARY: Hancock Sign Company is requesting approval of a Master Sign Plan for West Elm located at 1001 E. Southlake Blvd., Suite 80, Southlake, Texas. REQUEST: The West Elm store, currently under construction, is located in the Southlake Park Village development on the southeast corner of Tower Plaza Blvd. and E. Southlake Blvd. The proposed Master Sign Plan includes sign regulations for four (4) attached signs including: • Two (2) attached signs, one each on the north and east elevations; • One (1) attached awning sign on the west elevation; • One (1) building blade sign on the north elevation; • Three (3) restricted parking signs on the east parking lot adjacent to the store entrance. • Window signs for information only • Building directional signs for information only See the attached Sign Comparison Table for additional information. ACTION NEEDED: Consider approval of Master Sign Plan ATTACHMENTS: (A) Background Information (B) Vicinity Map Sign Comparison Sign Table Presentation Narrative Plans STAFF CONTACT: Dennis Killough 817-748-8072 Patty Moos 817-748-8263 Department of Planning & Development Services Case No. Attachment A MSP22-0003 Page 1 BACKGROUND INFORMATION APPLICANT: Hancock Sign Company OWNER: Excel Southlake I LP PROPERTY ADDRESS: 1001 E. Southlake Blvd., Suite 80, Southlake STRATEGIC LINK: C4 – Attract & keep top-tier businesses to drive a dynamic & sustainable economic environment HISTORY: August 19, 2014; a Master Sign Plan for Park Village was approved under city case number MSP14-002; the tower element was approved as presented. April 21, 2015; City Council approved amendment to the master sign plan specific to the tower feature to allow a 33 ft. height, 32 ft. width, and 30-inch letter height; and as presented. STAFF COMMENTS: City Council approval of the proposed plan does not eliminate the requirement for appropriate sign application submittals prior to installation of signs. Please contact Seantay Carpenter at 817-748-8215 or scarpenter@ci.southlake.tx.us for sign application processing and pre-install inspections. Sign Ordinance No. 704, as amended: Table 4: Attached Signs 1. Permitted attached signs include the following: a. Reverse Channel Sign (any color letter). Back light color shall be limited to white or off white. No illumination shall have exposed bulbs whether they are LED or any other type b. Individually-mounted channel letters that comply with the following rules: • If the sign only contains words and no logo, the lettering may occupy 100 percent of the permitted area and the sign and must be white, ivory, black, grey, beige or similar neutral colors. • If the sign has lettering and a logo, the logo may only cover 20 percent of the permitted sign area and may be of any color. The letters must be white, ivory, black, grey, beige or similar neutral colors. • If the sign consists of a logo only, the logo may cover 100 percent of the sign and use any color. 2. Each lease or tenant space shall be permitted only one attached building sign per street front with a maximum of two signs per tenant/lease space. 3. The dimensions of each of the two signs shall be based upon the street typology that the respective building façade fronts on. Case No. Attachment A MSP22-0003 Page 2 4. The distance from the edge of pavement shall be measured from the closest street which has clear visibility of the entire façade/tenant space in question. 5. Each sign shall be located in the middle 75% of the single plane façade or centered on an articulated surface of the building façade. 6. Exposed neon is prohibited. 7. The maximum logo height for an attached sign may be no more than 125% of the maximum permitted letter height. DESIGN GUIDELINES- MASTER SIGN PLANS: Commercial signage is an integral part of the urban design fabric of Southlake. It is absolutely necessary and shall be deemed as a tool that helps promote the health, safety and welfare of the general public by providing guidance to both the vehicular driver and pedestrian. Due to its visual prominence and effect on the overall design character of our city, signage as part of master sign plans must be considered on the broader scale of community rather than on an individual site basis. Signage is an integral part of the visual urban streetscape and shall not be designed to visually compete with its surroundings, but rather serve to build on the quality of the traveler’s and pedestrian’s experience. The basis for submitting a master sign plan application should not be to have larger signs or logos permitted by ordinance but should clearly be related to the sign design goals listed below: Design Goals 1) To develop organized hierarchies of signage design types that help identify the location and size standards for individual signs without infringing on the capability of creative design. 2) To establish design criteria that promote the overall visual quality of the streetscape environment for the general public while providing reasonable and improved standards for identification of individual properties. 3) To improve the overall visual cohesive appearance of the site through signage guidelines, with strong consideration that the visual streetscape. 4) To promote a “sense of place” for the City of Southlake while promoting creative design for individual developments. 5) To promote signage as an architectural complement rather than being visually and thematically disconnected. The sign design guidelines are designed to help ensure quality signs that communicate their message in a clear fashion; however, the “guidelines” are not as strict as sign “standards.” The review authority may interpret the design guidelines with some flexibility in their application to specific Case No. Attachment A MSP22-0003 Page 3 signs/projects, as not all design criteria may be workable or appropriate for each sign or project. In some circumstances, one guideline may be relaxed to facilitate compliance with another guideline determined by the review authority to be more important in the particular case. The overall objective is to ensure that the intent and spirit of the design guidelines are followed. City Council approval of the proposed signs does not eliminate the requirement for appropriate sign application submittals prior to the installation of signs. Please contact Seantay Carpenter at 817-748-8215 or scarpenter@ci.southlake.tx.us for sign application processing and pre-install inspections. Case No. Attachment B MSP22-0003 Page 1