SB Item 5 - West Elm Sign TableWest Elm Sign Comparison Table
Sign Proposed (West Elm) The Fresh Market (2017) MSP Park Village
Rim/End Cap 11,337 sf Allowed under 704-J
Attached Sign 001
(East elevation, interior drive)
Proposed Sign Location:
Elevation
Sign
• Attached sign • Sign located within the 75%
of the single façade plane.
• Letter height: 4.1 ft.
• Sign width: 24 ft.
• Total sign area: 98.4 sf
• Internally lit white acrylic
faced letters
• No. of signs: 3 attached on
end-cap lease spaces.- no
more than 3 signs per 1
façade.(does not include the pedestrian blade sign)
• Attached sign east facade • Sign located within 75% of single
façade plane
• Letter height: 36 in. (3 ft.)
• Sign width: 46 ft.
• Sign area: 138 sf
• Individually-mounted internally
illuminated green faced channel
letters
• 2 signs attached signs
• Attached sign • Sign location within 75% of single
façade plane
• Max. letter ht.: 36 in. (3 ft.) • Logo ht. 125% of max. fascia sign
• Max. sign width: 75% of façade (.75 x
34 ft: 25.5 ft.)
• Max. sign area: allowable letter ht. x
75% of façade (3 x .75 x 34 ft.: 77 sf)
• All rim fascia signs can be halo lit or
face lit
• No. of signs: 3 attached on end-cap
lease spaces.- no more than 3 signs
per 1 façade.(does not include the
pedestrian blade sign)
• Attached Sign • Sign located within 75% of single
façade plane
• Max. letter height: 14 in. • Logo ht. 125% of max. fascia
sign
• Max. sign width: 24.75 ft.
• Max. sign area: 43.4 sf
• Individually-mounted channel
letters must be white, ivory, black,
grey, beige or similar neutral colors for internal illumination.
• Each lease space shall be
permitted only one attached
building sign per street frontage
with a maximum of two side
prelease space.
Attached Sign 002
(West elevation- E. Southlake Blvd)
Proposed Sign Location:
Elevation
Sign
• Attached awning sign
• Sign located in the middle 75%
of the single façade plane. • Letter height: 4.1 ft. • Sign width: 27 ft.
• Total sign area: 92.9 sf
• Internally lit white acrylic faced
letters
• No additional attached signs
• Attached awning sign
• Sign location within 75% of single
façade plane • Max. letter ht.: 36 in. (3 ft.) • Max. sign width: 75% of façade(.75 x
42 ft.: 31.5 ft.)
• Max. sign area: allowable letter ht. x
75% of façade (3 x .75 x 42: 94.5 sf)
• All rim fascia signs can be halo lit or
face lit
• If a tenant’s awning sign is greater
than 14 in. tall or 25 sf in size, it shall be counted as a fascia for the
elevation in which it is located and
shall be counted the tenant’s max
allowed number of signs
• No. of signs: 3 attached on end-cap
lease spaces.- no more than 3 signs
per 1 façade.(does not include the pedestrian blade sign)
• Attached awning sign
• Sign located within 75% of single
façade plane • Max. letter height: 16 in. • Max. sign width:25.63 ft.
• Max. sign area: 44.5 sf
• Individually-mounted channel
letters must be white, ivory, black, grey, beige or similar neutral
colors for internal illumination.
West Elm Sign Comparison Table
Sign Proposed (West Elm) The Fresh Market (2017) MSP Park Village
Rim/End Cap 11,337 sf Allowed under 704-J
Attached Sign 003
(North elevation, Tower Plaza)
Proposed Sign Location:
Elevation
Sign
• Attached sign • Sign located in the middle 75%
of the single façade plane. • Letter height: 4.1 ft.
• Sign width: 22.67 ft.
• Total sign area: 93 sf
• Internally lit white acrylic faced
letters
• No. of signs: 3 attached on
end-cap lease spaces.- no more than 3 signs per 1
façade.(does not include the
pedestrian blade sign)
• Attached sign north facade • Sign located within 75% of single
façade plane • Letter height: 30 in.
• Sign width: 38 ft.
• Sign area: 95.83 sf
• Individually-mounted internally
illuminated green faced channel
letters
• 2 signs attached signs
• Attached sign • Sign location within 75% of single
façade plane • Max. letter ht.: 36 in. (3 ft.)
• Logo ht. 125% of max. fascia sign
• Max. sign width: 75% of façade (.75 x
67.42 ft.)
• Max. sign area: allowable letter ht. x
75% of façade (3 x .75 x 67.42
ft.:151.6 sf)
• All rim fascia signs can be halo lit or
face lit
• No. of signs: 3 attached on end-cap
lease spaces.- no more than 3 signs
per 1 façade.(does not include the
pedestrian blade sign)
• Attached sign • Sign located within 75% of single
façade plane • Max. letter height: 16 in.
• Max. sign width:157.5 ft.
• Max. sign area: 47.2 sf
• Individually-mounted channel
letters must be white, ivory, black,
grey, beige or similar neutral colors
for internal illumination.
• No. of signs: 3 attached on end-
cap lease spaces.- no more than 3
signs per 1 façade.(does not
include the pedestrian blade sign)
Attached Sign 005
(North elevation– E. Southlake Blvd)
Proposed Sign Location:
Elevation
Sign
• Building Blade Sign
• Letter height: 8.25 in.
• Sign height: 6.5 ft.
• Sign width: 2 ft. • Total sign area: 13 sf
• 1 building blade sign
• No additional attached signs
• Building Blade Sign
• Letter height: 18 in.
• Sign width: 4 ft. including mounting
bracket
• Total sign area: 12 sf
• No. of signs: 3 attached on end-cap
lease spaces.- no more than 3 signs
per 1 façade.(does not include the
pedestrian blade sign)
• Building Blade sign permitted on
Main St. (Town Square) and
internal streets/drives and internal
pedestrian ways.
• 8 sf total; 4 sf per sign face
• 1 per lease space for Main St. in
addition to 2 attached signs
allowed per lease space. One per
lease space in lieu of 1 attached
sign for internal streets/drives, and
internal/pedestrian way
West Elm Sign Comparison Table
Sign Proposed (West Elm) The Fresh Market (2017) MSP Park Village
Rim/End Cap 11,337 sf Allowed under 704-J
Restricted Parking Signs
009, 010, 011
3 parking spaces
Proposed Sign Location:
Sign
• Total signs: 3 signs
• Sign face width: 12 in. • Sign face ht.: 18 in.
• Sign face area: 1.5 sf each
• Pole ht. 5 ft. • Overall sign ht.: 6.5 ft.
• Sign Face: Black
• Copy: White
• Sign type not specified
• Sign type not specified in MSP
• Temporary parking restricted
signs 1 per 25 parking spaces, but
not less than 2 per tenant
• Sign face area: 2 sf
• Overall sign ht.: 5 ft.
• Sign Face: White
• Copy: Black
Deliveries, Customer Service
and Customer Pick-up Signs
(west rear delivery area)
008 and 014
Proposed Sign Location:
Elevation
Sign
• Total signs: 3 signs
• Sign face width: 8 in.
• Sign face ht.: 10 in.
• Sign face area: .56 sf each
• Sign type not specified
• Sign type not specified in MSP
• Proposed sign is exempt from the
Sign Ordinance regulations under
Section 5.3.1 Exemptions
• Sign face: 2 sf
West Elm Sign Comparison Table