SB Item 5Case No.
SV22-0010
S T A F F R E P O R T
September 2, 2022
CASE NO: SV22-0010
PROJECT: Sign Variance for Priority Signs and Graphics EXECUTIVE
SUMMARY: Priority Signs and Graphics is requesting approval of a sign variance to Sign
Ordinance No. 704, as amended, for Priority Signs and Graphics located at 2865
Market Loop, Southlake, Texas.
DETAILS: The property is located at the southeast corner of Market Loop west of Commerce
Street.
The applicant is requesting a variance to allow a larger than permitted letter height
on the north elevation of the building. The proposed sign will have 21-inch black
dualite day/night channel letters. The illuminated sign will appear white at night.
ACTION: Consider Approval of Requested Sign Variance
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Presentation
Demonstration
Plans
Proposed Sign
Location
Proposed
SV22-0010
Sign Ord. 704,
as amended
North Façade
• Letter ht.: 32 in.
• Sign area: 84.7 sf
• Max. letter ht.: 16 in.
• Max sign area: 85.4 sf
Case No.
SV22-0010
STAFF CONTACT: Dennis Killough 817-748-8072
Patty Moos 817-748-8269
Case No. Attachment A
SV22-0010 Page 1
BACKGROUND INFORMATION
APPLICANT: Priority Signs and Graphics
OWNER: Priority Signs and Graphics
PROPERTY SITUATION: 2865 Market Loop, Southlake
LEGAL DESCRIPTION: Lot 4, Block 4, Commerce Business Park Addition
CURRENT ZONING: “I-1” Light Industrial District
STRATEGIC LINK: C4 – Attract & keep top-tier businesses to drive a dynamic & sustainable
economic environment
HISTORY: There is no history for signs for this property.
STAFF COMMENTS: City Council approval of the proposed signs does not eliminate the
requirement for appropriate sign application submittal prior to the installation
of the sign. Please contact Seantay Carpenter at 817-748-8215 or
scarpenter@ci.southlake.tx.us for sign application processing and pre-install
inspection.
Variance Criteria:
9.6.2 VARIANCES
a. Variance Authorized. The City Council may authorize variances to any
restriction set forth in this ordinance, including but not limited to the
number, type, area, height, or setback of signs, or any other aspect
involved in the sign permitting process.
b. Approval Standards. In granting any variance, City Council shall
consider the following criteria:
(i) Special conditions exist which are peculiar to the land, structure
or building involved and are not applicable to other lands,
buildings or structures in the same zone. The City may attach
such conditions to granting all or a portion of any variance
necessary to achieve the purpose of this ordinance, and;
(ii) The strict interpretation of the provisions of the ordinance would
deprive the applicant of rights commonly enjoyed by other
properties in the same zone under the terms of the ordinance,
and;
(iii) The special conditions and circumstances do not result from the
actions of the applicant and such conditions and circumstances
do not merely constitute pecuniary hardship or inconveniences,
and;
(iv) Granting the variance will meet the objectives of the ordinance
and not be injurious to the adjoining property owners or otherwise
detrimental to the public welfare, and;
(v) The request will be the minimum variance necessary to alleviate
Case No. Attachment A
SV22-0010 Page 2
the special hardship or practical difficulties faced by the applicant
in meeting the requirements of this ordinance; and;
(vi) Granting of the variance will be in harmony with the spirit and
purpose of this sign ordinance.
(vii) Granting of a variance shall be specific to the subject sign(s). Any
modification of the signage approved by the variance or the
installation of new or replacement signage that does not meet the
specific requirements of the City Council variance approval is
prohibited and will be deemed non-compliant.
Application Process. Any request for a variance shall be made to the
Administrative Official and be accompanied by a completed application and
a non-refundable filing fee in the amount specified in the current fee schedule
adopted by City Council. The sign variance will be considered by the City
Council following a recommendation by the Sign Board. The Sign Board’s
recommendation will be forwarded to the City Council for their consideration.
N:\Community Development\MEMO\Signs\Sign Variance\2022\SV22-0010 – Priority Signs and Graphics
Case No. Attachment B
SV22-0010 Page 1