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SB Item 7Case No. MSP22-0002 S T A F F R E P O R T July 29, 2022 CASE NO: MSP22-0002 PROJECT: Master Sign Plan for District 114 EXECUTIVE SUMMARY: Medici Development Partners is requesting approval of a Master Sign Plan for the District 114 development located at 2102 E. SH 114, Southlake, Texas. REQUEST: The proposed Master Sign Plan includes sign regulations for four (4) attached tenant exterior signs (3 upper story signs; one on the west elevation, one on the south elevation and one on the east elevation) and one attached exterior first floor sign on the south elevation. Additionally, the master sign plan proposal includes one interior illuminated window sign that is less than the required 10-feet from a window, 4 directional signs for the parking garage and development entry drive, one restricted parking sign, 2 directional signs attached to an exterior site wall, and a rules and regulation sign attached to an existing wrought iron fence. The proposed three attached upper story building signs are prohibited in Sign Ordinance No. 704, as amended, unless approved as part of a master sign plan. A detailed summary of the requested master sign plan is as follows: Sign Locations Site Plan Department of Planning & Development Services Case No. MSP22-0002 Summary of Requested Signs Proposed Sign Brief Description Current Sign Ord. 704-J Regulations D-4: East – Upper Story Proposed Sign Location: Elevation Sign Detail • East elevation • Attached upper story 4th floor • Lease width: 111.25 ft. • Letter ht.: 30.5 in. and 12.5 in. • Sign area:127.14 sf • Sign width: 21.92 ft. • Logo ht.:69.5 in. • Double row lettering with logo • Located within 75% of lease space width • Sign not congruent with tenant lease space and located below lease space on 3rd floor • Black letters and logo • Reverse illuminated channel letters • Max. letter ht.: 33 in. • Sign area: 77.8 sf • Sign width: 83.4 ft. • Logo ht.: 41.25 in. • Placement must be in middle 75% of the façade • Sign must be located on tenant’s lease space D-5: South Elevation – 1st Floor Proposed Sign Location: Elevation Sign Detail • Interior window sign, first floor • Lease width: 27 ft. • Distance from front window to center of sign: +8 ft. • Sign ht.: 12 in. • Sign width: 10.33 ft. • Sign area: 10.33 sf • Interior window backlit sign • Sign congruent with tenant lease space • Black letters • Back lit LED • 10 ft. from window • Illumination not permitted for window signs within 10 ft. of the window Case No. MSP22-0002 Proposed Sign Brief Description Current Sign Ord. 704-J Regulations D-6: South Elevation – First Floor Proposed Sign Location: Elevation Sign Detail • South elevation: 1 attached sign, first floor • Lease width: 62.25 ft. • Letter ht.: 14 in. and 8 in. • Sign area: 58.9 sf • Sign width: 17.7 ft. • Logo ht.: 40 in. • Double row lettering with logo • Not located within 75% of the single plane facade • Sign congruent with tenant lease space • Reverse illuminated channel letters • All upper story signage is required City Council approval of a variance or as part of a master sign plan. • Max. letter ht.: 30.5 in. • Sign area: 43.8 sf • Sign width:46.7 ft. • Logo ht.: 46.25 in. • Placement must be in middle 75% of the façade • Sign must be located on tenant’s lease space D-7: West Elevation – Upper Story Proposed Sign Location: Elevation Sign Detail • West elevation: 1 upper story attached sign • Letter ht.: 27.75 in. • Sign area:159 sf • Sign width: 39.75 ft. • Logo ht.:48 in. • Not located within 75% of the single plane facade • Sign not congruent with tenant lease space • Reverse illuminated channel letters • All upper story signage is required City Council approval of a variance or as part of a master sign plan. • Max. letter ht.: 13.3 in. (Cherry Lane frontage) • Sign area: 39.2 sf • Sign width: 36.75 ft. • Logo ht.: 20 in. • Placement must be in middle 75% of the façade • Sign must be located on tenant’s lease space Case No. MSP22-0002 Proposed Sign Brief Description Current Sign Ord. 704-J Regulations D-8: South Elevation – Upper Story 3rd floor Proposed Sign Location: Elevation Sign Detail • South elevation: 1 upper story attached sign • Letter ht.: 32 in. • Sign area: 231 sf • Sign width: 60.42 ft. • Logo ht.:46 in. • Not located within 75% of the single plane façade • Sign congruent with tenant lease space • Reverse illuminated channel letters • All upper story signage is required City Council approval of a variance or as part of a master sign plan. • Max. letter ht.: 25.1 in. • Sign area: 212.3 sf • Sign width: 70.5 ft. • Logo ht.: 31.4 in. • Placement must be in middle 75% of the façade • Sign must be located on tenant’s lease space D-9: Starbucks – Restricted Parking Sign Proposed Sign Location: Sign Detail • South parking lot at Starbucks • One aluminum sign • Sign area: 12 in. by 18 in.- 1.5 sf • Pole ht.: 42 in. – 48 in. • Black lettering with green logo • Maximum sign face: 2 sf • Max. sign ht.: 5 ft. • Limited to black lettering on a white background, logo and logo color not defined Case No. MSP22-0002 Proposed Sign Brief Description Current Sign Ord. 704-J Regulations D-10: East Wall – Directional Wall Sign Proposed Sign Location: Elevation Sign Detail • East elevation of existing masonry wall: directional sign • Letter ht.: 4 in., double stack • Sign ht.: 10 in. • Sign width: 50 in. ft. • Sign area: 3.46 sf • Powder coated steel letters • Not a defined sign type D-11: North Wall – Directional Sign Proposed Sign Location: Elevation Sign Detail • North elevation of existing masonry wall: directional sign • Letter ht.: 6 in., double stack • Sign ht.: 14 in. • Sign width: 44 in. ft. • Sign area: 1.8 sf • Powder coated steel letters • Not a defined sign type Case No. MSP22-0002 Proposed Sign Brief Description Current Sign Ord. 704-J Regulations D-12: North Fence – Warning & Security Sign Proposed Sign Location: Elevation Sign Detail • North elevation of existing fence: Warning and Security sign • Letter ht.: 6 in., double stack • Sign ht.: 32 in. • Sign width: 24 in. ft. • Sign area: 5.3 sf • Aluminum • Attached to wrought iron fence • Proposed sign is exempt from the Sign Ordinance regulations under Section 5.3.1 Exemptions D-13: Parking Garage– Directional Sign Proposed Sign Location: Location Sign Detail • Located at Cherry St. parking lot west driveway • Sign ht.: 3 ft. • Sign width: 5 ft. • Sign area: 15 sf • Letter ht.: 4 in. max. • Metal sign structure with concrete base • Total of 3 directional signs • Distance from street:37.6 ft. • Sign ht.: 3 ft. • Sign width: 4 sf per sign face and 8 sf per sign • Sign area: 10 sf. • A minimum of 6 inches of masonry sign structure or material matching the building must completely surround sign face if the sign is visible from the street right-of-way. • Number of signs per site: 2: Case No. MSP22-0002 Proposed Sign Brief Description Current Sign Ord. 704-J Regulations D-14: Parking Garage– Directional Sign Proposed Sign Location: Location Sign Detail • Located at Cherry St. parking garage west driveway • Sign ht.: 3 ft. • Sign width: 5 ft. • Sign area: 15 sf • Letter ht.: 4 in. max. • Metal sign structure with concrete base • Total of 3 directional signs • Distance from street 21.4 ft. • Sign ht.: 3 ft. • Sign width: 4 sf per sign face and 8 sf per sign • Sign area: 10 sf. • A minimum of 6 inches of masonry sign structure or material matching the building must completely surround sign face if the sign is visible from the street right-of-way. • Number of signs per site: 2: D-15: Parking Garage– Directional Sign Proposed Sign Location: Location Sign Detail • Located at Cherry St. parking garage west driveway • Sign ht.: 3 ft. • Sign width: 5 ft. • Sign area: 15 sf • Letter ht.: 4 in. max. • Metal sign structure with concrete base • Total of 3 directional signs • Distance from street 21.4 ft. • Sign ht.: 3 ft. • Sign width: 4 sf per sign face and 8 sf per sign • Sign area: 10 sf. • A minimum of 6 inches of masonry sign structure or material matching the building must completely surround sign face if the sign is visible from the street right-of-way. • Number of signs per site: 2: Case No. MSP22-0002 Proposed Sign Brief Description Current Sign Ord. 704-J Regulations K-3 Entry Drive Directional Sign Proposed Sign Location: Location Sign Detail • Located at Cherry St. parking garage west driveway • Sign ht.: 5 ft. • Sign width: 4 ft. • Sign area: 20 sf • Letter ht.: 4 in. max. • Metal sign structure with concrete base • Total of 3 directional signs • Distance from street 103.1 ft. • Distance from curbs: South: 3 ft. and east and west:18 in. • Sign ht.: 3 ft. • Sign width: 4 sf per sign face and 8 sf per sign • Sign area: 10 sf. • A minimum of 6 inches of masonry sign structure or material matching the building must completely surround sign face if the sign is visible from the street right-of-way. • Number of signs per site: 2: ACTION NEEDED: Consider approval of Master Sign Plan ATTACHMENTS: (A) Background Information (B) Vicinity Map PowerPoint Presentation STAFF CONTACT: Dennis Killough 817-748-8072 Patty Moos 817-748-8269 Case No. Attachment A MSP21-0006 Page 1 BACKGROUND INFORMATION APPLICANT: Medici Development Partners PROPERTY SITUATION: 2102 E. SH 114, Southlake, Texas LEGAL DESCRIPTION: Lot 2R, Kimball Park STRATEGIC LINK: C4 – Attract & keep top-tier businesses to drive a dynamic & sustainable economic environment SIGN HISTORY: September 5, 2017; City Council approved an upper story attached sign for Keller Williams on the 4th floor on the south elevation not congruent with the lease space. (SV17-010) September 5, 2017; City Council approved sign variances for two monument signs and noting the following: the approval of two alternate monument signs as presented and granting the following variances: SH 114 monument sign: allowing the sign to be located approximately 2 feet from the property line and noting that property is approximately 30' from the SH 114 frontage road curb; allowing 14 panels on the sign, including Cambria and The Offices; and allowing the property address to be at the bottom of the sign structure; the Kimball Avenue sign: allowing the sign height to be 7 feet 6 inches; allowing the sign face height to be 5 feet; allowing 14 panels on the sign, again including the words Cambria and The Offices; and allowing the property address to be at the bottom of the sign structure. Also noting, the Cambria lettering on both sets of signs will be yellow and the panels below the Cambria panel will be white or silver lettering; noting the Kimball Park lettering will be in metallic or silver lettering, and the lettering below Kimball Park panel will be in their [corporate] font with no logos and be of silver, metallic, or white colors only. Also noting, on the left side, under the Cambria lettering, tenants will be able to put a logo with their [corporate] name. (SV17-011) March 3, 2020; Approved a sign variance to allow an upper story attached building sign for C.H. Robinson to be located on a wall that is not entirely congruent with the tenant’s lease space and to allow larger than permitted letter and logo heights limiting the logo height to 48-inches. (SV20-0002) May 17, 2022: City Council approved a sign variance for Starbucks to allow 2 attached illuminated signs on the south elevation (Signs A and E), allow a logo larger than permitted on the south and east elevations (Signs A and B), allow an illuminated window sign (Sign C), and allow an attached logo sign on a wall not congruent with the lease space and located on a masonry wall (fence) facing north (Sign F). (SV22-0005) STAFF COMMENTS: City Council approval of the proposed plan does not eliminate the requirement for appropriate sign application submittals prior to Case No. Attachment A MSP21-0006 Page 2 installation of signs. Please contact Seantay Carpenter at 817-748- 8215 or scarpenter@ci.southlake.tx.us for sign application processing and pre-install inspections. Note: Any accent lighting on the building or accent ground lighting highlighting the building will require a sign variance or master sign plan and must be shown on all exhibits. Case No. Attachment B MSP21-0002 Page 1