SB Item 7Case No.
MSP22-0002
S T A F F R E P O R T
July 29, 2022
CASE NO: MSP22-0002
PROJECT: Master Sign Plan for District 114
EXECUTIVE
SUMMARY: Medici Development Partners is requesting approval of a Master Sign Plan for the
District 114 development located at 2102 E. SH 114, Southlake, Texas.
REQUEST: The proposed Master Sign Plan includes sign regulations for four (4) attached
tenant exterior signs (3 upper story signs; one on the west elevation, one on the
south elevation and one on the east elevation) and one attached exterior first floor
sign on the south elevation. Additionally, the master sign plan proposal includes
one interior illuminated window sign that is less than the required 10-feet from a
window, 4 directional signs for the parking garage and development entry drive,
one restricted parking sign, 2 directional signs attached to an exterior site wall, and
a rules and regulation sign attached to an existing wrought iron fence. The
proposed three attached upper story building signs are prohibited in Sign
Ordinance No. 704, as amended, unless approved as part of a master sign plan.
A detailed summary of the requested master sign plan is as follows:
Sign Locations Site Plan
Department of Planning & Development Services
Case No.
MSP22-0002
Summary of Requested Signs
Proposed Sign Brief Description Current Sign Ord. 704-J
Regulations
D-4: East – Upper Story
Proposed Sign Location:
Elevation
Sign Detail
• East elevation
• Attached upper story 4th floor
• Lease width: 111.25 ft.
• Letter ht.: 30.5 in. and 12.5 in.
• Sign area:127.14 sf
• Sign width: 21.92 ft.
• Logo ht.:69.5 in.
• Double row lettering with logo
• Located within 75% of lease
space width
• Sign not congruent with tenant
lease space and located below
lease space on 3rd floor
• Black letters and logo
• Reverse illuminated channel
letters
• Max. letter ht.: 33 in.
• Sign area: 77.8 sf
• Sign width: 83.4 ft.
• Logo ht.: 41.25 in.
• Placement must be in middle
75% of the façade
• Sign must be located on
tenant’s lease space
D-5: South Elevation – 1st Floor
Proposed Sign Location:
Elevation
Sign Detail
• Interior window sign, first floor
• Lease width: 27 ft.
• Distance from front window to
center of sign: +8 ft.
• Sign ht.: 12 in.
• Sign width: 10.33 ft.
• Sign area: 10.33 sf
• Interior window backlit sign
• Sign congruent with tenant
lease space
• Black letters
• Back lit LED
• 10 ft. from window
• Illumination not permitted for
window signs within 10 ft. of
the window
Case No.
MSP22-0002
Proposed Sign Brief Description Current Sign Ord. 704-J
Regulations
D-6: South Elevation – First Floor
Proposed Sign Location:
Elevation
Sign Detail
• South elevation: 1 attached
sign, first floor
• Lease width: 62.25 ft.
• Letter ht.: 14 in. and 8 in.
• Sign area: 58.9 sf
• Sign width: 17.7 ft.
• Logo ht.: 40 in.
• Double row lettering with logo
• Not located within 75% of the
single plane facade
• Sign congruent with tenant
lease space
• Reverse illuminated channel
letters
• All upper story signage is
required City Council
approval of a variance or as
part of a master sign plan.
• Max. letter ht.: 30.5 in.
• Sign area: 43.8 sf
• Sign width:46.7 ft.
• Logo ht.: 46.25 in.
• Placement must be in middle
75% of the façade
• Sign must be located on
tenant’s lease space
D-7: West Elevation – Upper Story
Proposed Sign Location:
Elevation
Sign Detail
• West elevation: 1 upper story
attached sign
• Letter ht.: 27.75 in.
• Sign area:159 sf
• Sign width: 39.75 ft.
• Logo ht.:48 in.
• Not located within 75% of the
single plane facade
• Sign not congruent with tenant
lease space • Reverse illuminated channel
letters
• All upper story signage is
required City Council
approval of a variance or as
part of a master sign plan.
• Max. letter ht.: 13.3 in.
(Cherry Lane frontage)
• Sign area: 39.2 sf
• Sign width: 36.75 ft.
• Logo ht.: 20 in.
• Placement must be in middle
75% of the façade • Sign must be located on
tenant’s lease space
Case No.
MSP22-0002
Proposed Sign Brief Description Current Sign Ord. 704-J
Regulations
D-8: South Elevation – Upper Story
3rd floor
Proposed Sign Location:
Elevation
Sign Detail
• South elevation: 1 upper story
attached sign • Letter ht.: 32 in.
• Sign area: 231 sf
• Sign width: 60.42 ft.
• Logo ht.:46 in.
• Not located within 75% of the
single plane façade
• Sign congruent with tenant
lease space
• Reverse illuminated channel
letters
• All upper story signage is
required City Council
approval of a variance or as
part of a master sign plan. • Max. letter ht.: 25.1 in.
• Sign area: 212.3 sf
• Sign width: 70.5 ft.
• Logo ht.: 31.4 in.
• Placement must be in middle
75% of the façade
• Sign must be located on
tenant’s lease space
D-9: Starbucks – Restricted Parking Sign
Proposed Sign Location:
Sign Detail
• South parking lot at Starbucks
• One aluminum sign
• Sign area: 12 in. by 18 in.- 1.5 sf
• Pole ht.: 42 in. – 48 in.
• Black lettering with green logo
• Maximum sign face: 2 sf
• Max. sign ht.: 5 ft.
• Limited to black lettering on a
white background, logo and
logo color not defined
Case No.
MSP22-0002
Proposed Sign Brief Description Current Sign Ord. 704-J
Regulations
D-10: East Wall – Directional Wall Sign
Proposed Sign Location:
Elevation
Sign Detail
• East elevation of existing
masonry wall: directional sign
• Letter ht.: 4 in., double stack
• Sign ht.: 10 in.
• Sign width: 50 in. ft.
• Sign area: 3.46 sf
• Powder coated steel letters
• Not a defined sign type
D-11: North Wall – Directional Sign
Proposed Sign Location:
Elevation
Sign Detail
• North elevation of existing
masonry wall: directional sign
• Letter ht.: 6 in., double stack
• Sign ht.: 14 in.
• Sign width: 44 in. ft.
• Sign area: 1.8 sf
• Powder coated steel letters
• Not a defined sign type
Case No.
MSP22-0002
Proposed Sign Brief Description Current Sign Ord. 704-J
Regulations
D-12: North Fence – Warning & Security
Sign
Proposed Sign Location:
Elevation
Sign Detail
• North elevation of existing
fence: Warning and Security
sign
• Letter ht.: 6 in., double stack
• Sign ht.: 32 in.
• Sign width: 24 in. ft.
• Sign area: 5.3 sf
• Aluminum
• Attached to wrought iron fence
• Proposed sign is exempt from
the Sign Ordinance
regulations under Section
5.3.1 Exemptions
D-13: Parking Garage– Directional Sign
Proposed Sign Location:
Location
Sign Detail
• Located at Cherry St. parking lot
west driveway
• Sign ht.: 3 ft.
• Sign width: 5 ft.
• Sign area: 15 sf
• Letter ht.: 4 in. max.
• Metal sign structure with
concrete base
• Total of 3 directional signs
• Distance from street:37.6 ft.
• Sign ht.: 3 ft. • Sign width: 4 sf per sign face
and 8 sf per sign
• Sign area: 10 sf.
• A minimum of 6 inches of
masonry sign structure or
material matching the building
must completely surround
sign face if the sign is visible
from the street right-of-way.
• Number of signs per site: 2:
Case No.
MSP22-0002
Proposed Sign Brief Description Current Sign Ord. 704-J
Regulations
D-14: Parking Garage– Directional Sign
Proposed Sign Location:
Location
Sign Detail
• Located at Cherry St. parking
garage west driveway
• Sign ht.: 3 ft. • Sign width: 5 ft. • Sign area: 15 sf
• Letter ht.: 4 in. max.
• Metal sign structure with
concrete base
• Total of 3 directional signs
• Distance from street 21.4 ft.
• Sign ht.: 3 ft.
• Sign width: 4 sf per sign face
and 8 sf per sign
• Sign area: 10 sf.
• A minimum of 6 inches of
masonry sign structure or
material matching the building
must completely surround
sign face if the sign is visible
from the street right-of-way.
• Number of signs per site: 2:
D-15: Parking Garage– Directional Sign
Proposed Sign Location:
Location
Sign Detail
• Located at Cherry St. parking
garage west driveway
• Sign ht.: 3 ft.
• Sign width: 5 ft.
• Sign area: 15 sf
• Letter ht.: 4 in. max.
• Metal sign structure with
concrete base
• Total of 3 directional signs
• Distance from street 21.4 ft.
• Sign ht.: 3 ft.
• Sign width: 4 sf per sign face
and 8 sf per sign
• Sign area: 10 sf.
• A minimum of 6 inches of
masonry sign structure or
material matching the building
must completely surround
sign face if the sign is visible
from the street right-of-way.
• Number of signs per site: 2:
Case No.
MSP22-0002
Proposed Sign Brief Description Current Sign Ord. 704-J
Regulations
K-3 Entry Drive Directional Sign
Proposed Sign Location:
Location
Sign Detail
• Located at Cherry St. parking
garage west driveway
• Sign ht.: 5 ft.
• Sign width: 4 ft.
• Sign area: 20 sf
• Letter ht.: 4 in. max.
• Metal sign structure with
concrete base
• Total of 3 directional signs
• Distance from street 103.1 ft.
• Distance from curbs: South: 3 ft.
and east and west:18 in.
• Sign ht.: 3 ft.
• Sign width: 4 sf per sign face
and 8 sf per sign
• Sign area: 10 sf.
• A minimum of 6 inches of
masonry sign structure or
material matching the building
must completely surround
sign face if the sign is visible
from the street right-of-way.
• Number of signs per site: 2:
ACTION NEEDED: Consider approval of Master Sign Plan
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
PowerPoint Presentation
STAFF CONTACT: Dennis Killough 817-748-8072
Patty Moos 817-748-8269
Case No. Attachment A
MSP21-0006 Page 1
BACKGROUND INFORMATION
APPLICANT: Medici Development Partners
PROPERTY SITUATION: 2102 E. SH 114, Southlake, Texas
LEGAL DESCRIPTION: Lot 2R, Kimball Park
STRATEGIC LINK: C4 – Attract & keep top-tier businesses to drive a dynamic &
sustainable economic environment
SIGN HISTORY: September 5, 2017; City Council approved an upper story attached
sign for Keller Williams on the 4th floor on the south elevation not
congruent with the lease space. (SV17-010)
September 5, 2017; City Council approved sign variances for two
monument signs and noting the following: the approval of two
alternate monument signs as presented and granting the following
variances: SH 114 monument sign: allowing the sign to be located
approximately 2 feet from the property line and noting that property
is approximately 30' from the SH 114 frontage road curb; allowing
14 panels on the sign, including Cambria and The Offices; and
allowing the property address to be at the bottom of the sign
structure; the Kimball Avenue sign: allowing the sign height to be 7
feet 6 inches; allowing the sign face height to be 5 feet; allowing 14
panels on the sign, again including the words Cambria and The
Offices; and allowing the property address to be at the bottom of the
sign structure. Also noting, the Cambria lettering on both sets of
signs will be yellow and the panels below the Cambria panel will be
white or silver lettering; noting the Kimball Park lettering will be in
metallic or silver lettering, and the lettering below Kimball Park
panel will be in their [corporate] font with no logos and be of silver,
metallic, or white colors only. Also noting, on the left side, under the
Cambria lettering, tenants will be able to put a logo with their
[corporate] name. (SV17-011)
March 3, 2020; Approved a sign variance to allow an upper story
attached building sign for C.H. Robinson to be located on a wall that
is not entirely congruent with the tenant’s lease space and to allow
larger than permitted letter and logo heights limiting the logo height
to 48-inches. (SV20-0002)
May 17, 2022: City Council approved a sign variance for Starbucks
to allow 2 attached illuminated signs on the south elevation (Signs
A and E), allow a logo larger than permitted on the south and east
elevations (Signs A and B), allow an illuminated window sign (Sign
C), and allow an attached logo sign on a wall not congruent with the
lease space and located on a masonry wall (fence) facing north
(Sign F). (SV22-0005)
STAFF COMMENTS: City Council approval of the proposed plan does not eliminate the
requirement for appropriate sign application submittals prior to
Case No. Attachment A
MSP21-0006 Page 2
installation of signs. Please contact Seantay Carpenter at 817-748-
8215 or scarpenter@ci.southlake.tx.us for sign application
processing and pre-install inspections.
Note:
Any accent lighting on the building or accent ground lighting
highlighting the building will require a sign variance or master sign
plan and must be shown on all exhibits.
Case No. Attachment B
MSP21-0002 Page 1