SB Item 6Case No.
MSP22-0001
S T A F F R E P O R T
July 26, 2022
CASE NO: MSP22-0001
PROJECT: Master Sign Plan for USPI Southlake Medical Office Building
EXECUTIVE
SUMMARY: Bennu Enterprises, Inc., on behalf of USPI, United Surgical Partners, Inc., is
requesting approval of a Master Sign Plan for the USPI Southlake Medical Office
Building located at 905 E. Southlake Blvd., Southlake, Texas.
REQUEST: The USPI Southlake Medical Office Building, currently under construction, is located
in the Tower Plaza development on the west side of Tower Plaza Blvd. between
Zena Rucker Road and E. Southlake Blvd.
The proposed Master Sign Plan includes sign regulations for Building 2 located at
905 E. Southlake Blvd. for six attached signs including two (2) upper story attached
signs, one each on the north and east elevations; three (3) attached signs on the
first floor, one on the east elevation and two on the north elevation; and one upper
story address sign. The Sign Ordinance No. 704, as amended, prohibits upper story
unless approved as part of a master sign plan or variance. The applicant has
indicated, in the narrative, that the intent of the proposed Baylor Scott and White
larger letter sizes and colors is to be consistent with the nearby two story medical
office building to the south that shares the Baylor Scott and White branding. The
proposed Master Sign Plan includes sign regulations for:
• Two (2) upper story attached signs (east and north elevations), Signs CL1B
and CL1A.
• Three (3) 1st floor attached signs (one on the east elevation and two on the
north elevation), Signs CL2A (east) and CL2B and CL3 (north).
• One upper story address sign on the north elevation.
Department of Planning & Development Services
Case No.
MSP22-0001
Sign Proposed Allowed under 704-J
Attached Sign CL1A
(East elevation – Upper Story)
Day
Night
• Upper story sign with 2nd
floor lease
• Located within the 75% of
the 33 ft. façade:
• 24 ft. sign width
• 22 in. & 8 ¼ in. letter ht.
• 102 sf total sign area
• 50.25 in. logo ht.
• Internally lit letters and
logo: blue 5 in. depth
channel cut letters and
logo (Blue, Teal &
Yellow). Letters to appear
blue in daytime and white
in nighttime.
• Upper story signs require
Master Sign Plan or variance
approval.
• Located within 75% of single
plane façade: 24.75 ft.
• 23.4” max. letter ht.
• 121.8 sf sign area based on
174 ft. lease width on 2nd
floor.
• 29.16 inch max. logo height
• Individually-mounted channel
letters must be white, ivory,
black, grey, beige or similar
neutral colors for internal
illumination. Reverse channel
letters may be any color with
white or off-white lighting.
Logos may use any color.
Attached Sign CL1B
(North elevation - Upper Story)
Day
Night
• Upper story sign with 2nd
floor lease
• Located within the 75% of
the façade: 24.18 ft.
• 24 ft. sign width
• 22 in. and 8 ¼ in. letter
ht.
• 102 sf total sign area
• 4 ft. 2¼ in inch logo ht.
• Internally lit letters and
logo: blue 5 in. depth
channel cut letters and
logo (Blue, Teal &
Yellow). Letters to appear
blue in daytime and white
in nighttime.
• Upper story signs require
Master Sign Plan or variance
approval.
• Located within 75% of single
plane façade
• 18” max. letter ht.
• 66.3 sf sign area based on
94.6 ft. lease width on 2nd
floor.
• 22.5 inch max. logo height
• Individually-mounted channel
letters must be white, ivory,
black, grey, beige or similar
neutral colors for internal
illumination. Reverse channel
letters may be any color with
white or off-white lighting.
Logos may use any color.
Case No.
MSP22-0001
Sign Proposed Allowed under 704-J
Attached Sign CL2A
(East elevation)
First Floor
• Located on a 30.31 ft.
façade and not within the
75% façade width
• Not to exceed 30 ft. sign
width
• Not to exceed 22 in. letter
ht.
• 85 sf max. total sign area
• 34 inch max. logo height
• 3 in. deep halo illuminated
channel letters with white
LEDs
• Located within 75% of single
plane façade (63.9 ft. lease
width)
• 22.73 ft. allowable sign width
• 21.8 inch max. letter ht.
(Tower Plaza)
• 40.25 sf total sign area.
• 27.25 in. logo height
• Individually-mounted channel
letters must be white, ivory,
black, grey, beige or similar
neutral colors for internal
illumination. Reverse channel
letters may be any color with
white or off-white lighting.
Logos may use any color.
Attached Sign CL3
(North elevation)
First Floor
• Located on a 33.7 ft.
façade and not within the
75% façade width
• Not to exceed 30 ft. sign
width
• Not to exceed 22 in. letter
ht.
• 85 sf max. total sign area
• 34 inch max. logo height
• Lettering and logo to
follow Sign Ordinance
• 3 in. deep halo illuminated
channel letters with white
LEDs
• Located within 75% of single
plane façade (33.7 ft. lease
width)
• 25.24 ft. allowable sign width
• 18 inch max. letter ht. (E.
Southlake Blvd.)
• 38 sf total sign area.
• 22.5 in. logo height
• Individually-mounted channel
letters must be white, ivory,
black, grey, beige or similar
neutral colors for internal
illumination. Reverse channel
letters may be any color with
white or off-white lighting.
Logos may use any color.
Case No.
MSP22-0001
Sign Proposed Allowed under 704-J
Attached Sign CL2B
(North elevation)
First Floor
• Located on 60 ft. façade
and not within the 75%
façade width
• Not to exceed 30 ft. sign
width
• Not to exceed 22 in. letter
ht.
• 85 sf max. total sign area
• 34 inch max. logo height
• Lettering and logo to
follow Sign Ordinance
• 3 in. deep halo illuminated
channel letters with white
LEDs
• Located within 75% of single
plane façade (60 ft. lease
width)
• 45 ft. allowable sign width
• 18 inch max. letter ht. (E.
Southlake Blvd.)
• 42 sf total sign area.
• 22.5 in. logo height
• Individually-mounted channel
letters must be white, ivory,
black, grey, beige or similar
neutral colors for internal
illumination. Reverse channel
letters may be any color with
white or off-white lighting.
Logos may use any color.
Sign ADD Address sign on North elevation
• Upper story sign
• Number ht.: 18 in.
• Address width: 3.6 ft.
• Sign Area: 5 sf
• 2 inch depth channel letter
• Non-illuminated
Address sign no greater than 5
sf in area
Case No.
MSP22-0001
ACTION NEEDED: Consider approval of Master Sign Plan
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Presentation
Plans
STAFF CONTACT: Dennis Killough 817-748-8072
Patty Moos 817-748-8263
Case No. Attachment A
MSP22-0001 Page 1
BACKGROUND INFORMATION
APPLICANT: Bennu Enterprises, Inc.
OWNER: USPI United Surgical Partners, Inc.
PROPERTY ADDRESS: 905 E. Southlake Blvd.
STRATEGIC LINK: C4 – Attract & keep top-tier businesses to drive a dynamic & sustainable
economic environment
HISTORY: March 1, 2016; City Council approved zoning change and site plan (for
Tower Plaza that included a two-story, 43,000 square foot medical
center/hospital on the southern portion of the property (Building 1) and one
two-story, 25,000 square foot office building along E Southlake Blvd.
(Building 2) was approved by City Council March 1, 2016. (ZA15-139)
A final plat for Lots 1 and 2, Tower Plaza Addition was approved on consent
by the Planning and Zoning Commission on April 21, 2016 and it was filed
April 21, 2017. (ZA16-021)
June 7, 2016; City Council approved a Zoning Change and Site Plan to
increase the size of the southernmost building (Building 1) from 43,000
square feet to 46,735 square feet and to add seven (7) parking spaces to
the site. (ZA16-038).
September 5, 2017; City Council approved a master sign plan for Building
1, Tower Plaza, 925 Tower Plaza as presented and specifically noting the
Building I, medical office building, be allowed to have four (4) attached signs
which include the following: first, two (2) upper story attached building signs
on the north façade of the building facing FM 1709 and matching the sign
specifications presented this evening; and secondly two (2) first story
attached building signs on the east facade facing Tower Blvd. and matching
the signs specifications presented this evening; in addition, we are allowing
a maximum of two monument signs for the entire 5.7 acre site, noting that
the monument signs will match the sign specifications presented. (MSP17-
002)
September 1, 2020; City Council approved a zoning change and site plan for
the USPI All Star Medical Office (Building 2) to revise the elevations of the
previously approved Building 2 located at 905 E. Southlake Blvd. to (ZA20-
0027)
STAFF COMMENTS: City Council approval of the proposed plan does not eliminate the
requirement for appropriate sign application submittals prior to installation of
signs. Please contact Seantay Carpenter at 817-748-8215 or
scarpenter@ci.southlake.tx.us for sign application processing and pre-install
inspections.
Sign Ordinance No. 704, as amended:
Case No. Attachment A
MSP22-0001 Page 2
Table 4: Attached Signs
1. Permitted attached signs include the following:
a. Reverse Channel Sign (any color letter). Back light color shall
be limited to white or off white. No illumination shall have
exposed bulbs whether they are LED or any other type
b. Individually-mounted channel letters that comply with the
following rules:
• If the sign only contains words and no logo, the
lettering may occupy 100 percent of the permitted
area and the sign and must be white, ivory, black,
grey, beige or similar neutral colors.
• If the sign has lettering and a logo, the logo may only
cover 20 percent of the permitted sign area and may
be of any color. The letters must be white, ivory, black,
grey, beige or similar neutral colors.
• If the sign consists of a logo only, the logo may cover
100 percent of the sign and use any color.
2. Each lease or tenant space shall be permitted only one attached
building sign per street front with a maximum of two signs per
tenant/lease space.
3. The dimensions of each of the two signs shall be based upon the
street typology that the respective building façade fronts on.
4. The distance from the edge of pavement shall be measured from the
closest street which has clear visibility of the entire façade/tenant
space in question.
5. Each sign shall be located in the middle 75% of the single plane
façade or centered on an articulated surface of the building façade.
6. Exposed neon is prohibited.
7. The maximum logo height for an attached sign may be no more than
125% of the maximum permitted letter height.
8.4.9 Multistory Buildings
a. For multistory corporate offices and hotels, signs should be limited to
monument signs and possibly a single façade sign of appropriate scale
and size that identifies the name of the major tenant or building.
For multistory commercial buildings, upper story signs should be
limited to tenants that have a minimum of 25 feet of horizontal building
frontage.
DESIGN GUIDELINES- MASTER SIGN PLANS:
Commercial signage is an integral part of the urban design fabric of
Southlake. It is absolutely necessary and shall be deemed as a tool that
helps promote the health, safety and welfare of the general public by
providing guidance to both the vehicular driver and pedestrian. Due to its
visual prominence and effect on the overall design character of our city,
signage as part of master sign plans must be considered on the broader
scale of community rather than on an individual site basis. Signage is an
integral part of the visual urban streetscape and shall not be designed to
visually compete with its surroundings, but rather serve to build on the quality
of the traveler’s and pedestrian’s experience.
Case No. Attachment A
MSP22-0001 Page 3
The basis for submitting a master sign plan application should not be to have
larger signs or logos permitted by ordinance but should clearly be related to
the sign design goals listed below:
Design Goals
1) To develop organized hierarchies of signage design types that help
identify the location and size standards for individual signs without
infringing on the capability of creative design.
2) To establish design criteria that promote the overall visual quality of
the streetscape environment for the general public while providing
reasonable and improved standards for identification of individual
properties.
3) To improve the overall visual cohesive appearance of the site through
signage guidelines, with strong consideration that the visual
streetscape.
4) To promote a “sense of place” for the City of Southlake while
promoting creative design for individual developments.
5) To promote signage as an architectural complement rather than
being visually and thematically disconnected.
The sign design guidelines are designed to help ensure quality signs that
communicate their message in a clear fashion; however, the “guidelines” are
not as strict as sign “standards.” The review authority may interpret the
design guidelines with some flexibility in their application to specific
signs/projects, as not all design criteria may be workable or appropriate for
each sign or project. In some circumstances, one guideline may be relaxed
to facilitate compliance with another guideline determined by the review
authority to be more important in the particular case. The overall objective is
to ensure that the intent and spirit of the design guidelines are followed.
City Council approval of the proposed signs does not eliminate the
requirement for appropriate sign application submittals prior to the
installation of signs. Please contact Seantay Carpenter at 817-748-8215 or
scarpenter@ci.southlake.tx.us for sign application processing and pre-install
inspections.
Case No. Attachment B
MSP22-0001 Page 1