SB Item 5 - Narrative and Artist InformationLocalized Artwork | Movement
Southlake, Texas
APRIL 6, 2022
DocuSign Envelope ID: 4FEF3DAF-00C3-4809-A556-A303B974C68B
4/20/2022 4/20/2022
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| Localized ArtworkSouthlake Exterior View
Notes:
• Location: Exterior facing
• This side has a lot of
prominence from the
main street
• Brooks Brothers sign
to be removed
• 66’-2 1/2” x 208.95”
DocuSign Envelope ID: 4FEF3DAF-00C3-4809-A556-A303B974C68B
4/20/2022 4/20/2022
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| Localized ArtworkArtist Brief
The art will showcase the artist’s distinct style, consider local
inspiration, and be driven by movement focused storytelling.
Each artist’s portfolio will help us determine which representation of
movement best matches their unique style while matching our vision.
Artists will be asked to create within figurative (human-centric and
energetic), environmental (local homage, movement through a landscape,
pattern/mood of location), or conceptual (mindfulness, feeling, mood)
storytelling lenses.
• Core activities: yoga, run, train
• Placement in the store (adjacent
VM and store design, context)
• Rotating product assortment
• Authentic to the artist’s style
Our brand red may be included in the
palette of the artwork. Less is more,
if you are including the brand red, we
recommend including 3% red in the
overall composition.
• Coordination with brand elements
• Guest experience in the space
• Collective experience of the store
environment
Movement is a core element of living well—
It is about more than the physical nature of an activity—be it
yoga, running or training—it is about being wholly present in
the activity in order to clear one’s mind, to restore oneself,
or to reach the place where we feel powerful and purposeful.
Movement can be represented as an action, feeling, or mood.
It is who we are, who we are with, where we are, where we are
going, and the excitement of knowing (and not knowing) what
is possible. Each artist will find their own interpretation.
Along with the artwork, we ask that you write an artist statement
to display alongside your work to educate guests about the
connection between your artwork and lululemon.
Please include the website and or social handles you’d like
us to feature on the artist statement.
Intro to Movement
The Creative
Categories
Considerations
Colour PaletteThe Artist Statement
PMS 186
lululemon Brand Red
HEX #D31334
RAL #3027 C
M
Y
K
0
100
81
4
227
24
55
R
G
BRed Paint Colour
(Benjamin Moore)
2000-20
DocuSign Envelope ID: 4FEF3DAF-00C3-4809-A556-A303B974C68B
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| Localized ArtworkKyle Steed
@kylesteed
kylesteed.com
Kyle Steed is an artist, designer, observer. Raised among the
rolling hills of the humid south his work permeates space
with vivid colors and well-balanced forms. His work moves
and evolves with each new expression. From larger than life
murals to works on canvas in his Dallas based studio, Kyle
continues to carve out his own path forward.
Being an artist is not easy. Being called an artist is a great
honor. Huge swaths of time are spent waiting and watching.
Barely moving an idea through my mind and out of my
hands. Painting has more to do with not painting. Meaning,
I’m less concerned with the “what” I’m painting and more
focused on the “why” of my work.
Style is also something I’m not concerned with. I am not a
landscape painter, but I paint spaces. I’m not a figurative
painter, but I figure, what the hell, might as well paint the way
I see it. As I observe patterns in the world around me I bring
them into my process. Look long enough and notice there
are patterns of life in everything. No detail is too small.
DocuSign Envelope ID: 4FEF3DAF-00C3-4809-A556-A303B974C68B
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| Localized ArtworkKyle Steed // Slow Down
Experiences are as unique as the individual. And, yet, we all share a
common bond called being human. In this age of hyper-connectivity we
are inundated with cultural messaging to “do more”, “be better” and that
“hustle” life. My work stands in the gap as a reminder to me, to us, that
there is another way. A way in which we can hear the wind in the trees.
A way to slow down and appreciate life as it is. Quirks and all.
Time is our greatest gift and whether we choose to savor it or watch it
scroll by in our feed, we can never get it back. So to bring awareness to
the day helps me not only slow down but also appreciate all these other
lives around me that have their own unique stories and struggles. Or in the
words of Ms. Lauren Hill, “We’re all in the same boat. Dealing with the same
issues. Same problems.”
DocuSign Envelope ID: 4FEF3DAF-00C3-4809-A556-A303B974C68B
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| Localized ArtworkSouthlake Artwork Option 2
DocuSign Envelope ID: 4FEF3DAF-00C3-4809-A556-A303B974C68B
4/20/2022 4/20/2022
DocuSign Envelope ID: 4FEF3DAF-00C3-4809-A556-A303B974C68B