SB Item 5Case No.
SV22-0005
S T A F F R E P O R T
April 29, 2022
CASE NO: SV22-0005
PROJECT: Sign Variance for Starbucks at District 114 EXECUTIVE
SUMMARY: Priority Signs and Graphics is requesting approval of a sign variance to Sign
Ordinance No. 704, as amended, for Starbucks located at 2102 E. SH 114, Suite
113, Southlake, Texas.
DETAILS: The property is located approximately 575 feet west of the E. SH 114 and N.
Kimball Avenue intersection.
The following variances are requested:
• Allow 2 attached signs on the south elevation. (Signs A and E)
• Allow a logo larger than permitted on the south and east elevations. (Signs A
and B)
• Allow an illuminated window sign. (Sign C)
On the south elevation fronting on the E. SH 114 access road, the applicant is
requesting a variance to allow two signs on the same elevation. The proposed
logo sign (Sign A) and attached (Sign E) on the south elevation are two attached
signs on the same elevation and will exceed the allowable one sign for a building
elevation. The proposed Starbucks sign (Sign E) will have 6-inch backlit black
channel letters. The proposed Starbucks logo sign (Sign A) will have internal
illumination and exceeds the allowable logo height for the street frontage. The east
logo sign (Sign B) exceeds the height for an internal drive. A proposed interior
illuminated logo sign(Sign C) is less than 10 ft. from the lobby which classifies it
as a window sign and will require a variance . Window signs cannot be illuminated.
The interior lobby Starbucks sign (Sign E) is compliant and is show for context.
Case No.
SV22-0005
Proposed Sign Location
Proposed
Starbucks
SV22-0005
Sign Ordinance 704,
as amended
Sign A
South Façade Sign
Starbucks Logo
Illuminated
• Two attached signs on the same
elevation
• Logo ht.: 42 in.
• Logo area: 12.25 sf
• One attached sign on an elevation
• Logo ht.: 33 in.
• Logo area: 32 sf
Sign B
East Façade Sign
Starbucks Logo
Illuminated
Internal drive
• Logo ht.: 42 in. • Logo area: 12.25 sf
• Logo ht.: 17.5 in.
• Logo area: 35.2 sf
Sign C
Interior Lobby Sign*
Star Bucks Logo
Illuminated
• Distance from window: 8 ft. to center of
logo • Logo ht.: 24 in.
• Logo area: 4 sf
• Window signage: illuminated logo
• 10 ft. from window
• Illumination not permitted for window signs
within 10 ft. of the window
Sign D
Interior Lobby Sign
Non-illuminated
*Interior sign shown for
context
• Letter ht.: 6 in.
• Sign width: 4.85 ft.
• Sign area: 2.43 sf
Non-illuminated sign interior sign
Case No.
SV22-0005
*Window sign is any sign affixed to any internal and/or external surface of a window or is located less than 10 ft. from
the window of any establishment.
ACTION: Consider Approval of Requested Sign Variance
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Presentation
Demonstration
Plans
STAFF CONTACT: Dennis Killough 817-748-8072
Patty Moos 817-748-8269
Proposed Sign Location
Proposed
Starbucks
SV22-0005
Sign Ordinance 704,
as amended
Sign E
South Façade
Starbucks Sign
Illuminated
• Two attached signs on the same
elevation
• Letter ht.: 6 in.
• Sign ht.: 4.85 ft.
• Sign width: 6 in.
• Sign area: 2.43 sf
• One attached sign permitted per building
elevation
• Letter ht.: 26.4 in. • Sign width: 4.5 ft. (right justified due to wall
sconce, not located within the middle 75%)
• Sign area: 32 sf
Case No. Attachment A
SV22-0005 Page 1
BACKGROUND INFORMATION
APPLICANT: Priority Signs and Graphics
OWNER: The Offices at Kimball Park
PROPERTY SITUATION: 2102 E. SH 114, Suite 113
HISTORY: - A Zoning Change from “O-1” Office District to “C-3” General Commercial
District for Lot A, Block A, Briarwood Estates, Phase I was approved in 1991
for Lake Cities Animal Clinic.
- A Zoning Change and Concept/Site Plan (ZA12-067) from “I-1” Light
Industrial District to “S-P-2” Generalized Site Plan District for Victory Lane
was approved by City Council on September 4, 2012.
- A Zoning Change and Concept/Site Plan (ZA13-135) from ““S-P-2”
Generalized Site Plan District to “S-P-2” Generalized Site Plan District for
Kimball Park was approved by City Council on March 4, 2014.
- A Preliminary Plat (ZA13-136) for Kimball Park was approved by City
Council on March 4, 2014.
- A Final Plat for Kimball Park was approved by the Planning and Zoning
Commission on May 8, 2014.
- A Zoning Change and Site Plan (ZA15-032) from ““S-P-2” Generalized Site
Plan District to “S-P-2” Generalized Site Plan District for revisions to the
Cambria Hotel Site Plan and Elevations was approved June 2, 2015.
- A Zoning Change and Site Plan (ZA15-142) from “S-P-2” Generalized Site
Plan District to “S-P-2” Generalized Site Plan District for The Offices at
Kimball Park to revise the previously approved S-P-2 Zoning and Concept
Plan for Kimball Park and to seek approval of a Site Plan for an
approximately 116,484 square foot four-story office building and a one-level
parking garage was approved March 1, 2016.
- A Site Plan (ZA17-002) for Kimball Park Lot 5 Retail/Restaurant, which
includes an approximately 9,176 square foot, one-story building on
approximately 1.27 acres was approved February 21, 2017.
- A Zoning Change and Concept/Site Plan (ZA18-0057) for District 114 at
Kimball Park was approved February 19, 2019.
- A Zoning Change and Concept/Site Plan (ZA20-0016) to amend the “S-P-
2” regulations for Kimball Park to add “corporate office with associated
events and internal showroom/gallery for displays” as permitted uses to Lot
5 only was approved by City Council on May 19, 2020.
- A Zoning Change and Concept/Site Plan was approved on February 23,
2021 for District 114 at Kimball Park (ZA20-0066) to revise the north façade
garage elevation and to add a sidewalk connect on Cherry Lane.
STAFF COMMENTS: City Council approval of the proposed signs does not eliminate the
requirement for appropriate sign application submittal prior to the installation
of the sign. Please contact Seantay Carpenter at 817-748-8215 or
scarpenter@ci.southlake.tx.us for sign application processing and pre-install
inspection.
Variance Criteria:
Case No. Attachment A
SV22-0005 Page 2
9.6.2 VARIANCES
a. Variance Authorized. The City Council may authorize variances to any
restriction set forth in this ordinance, including but not limited to the
number, type, area, height, or setback of signs, or any other aspect
involved in the sign permitting process.
b. Approval Standards. In granting any variance, City Council shall
consider the following criteria:
(i) Special conditions exist which are peculiar to the land, structure
or building involved and are not applicable to other lands,
buildings, or structures in the same zone. The City may attach
such conditions to granting all or a portion of any variance
necessary to achieve the purpose of this ordinance, and;
(ii) The strict interpretation of the provisions of the ordinance would
deprive the applicant of rights commonly enjoyed by other
properties in the same zone under the terms of the ordinance,
and;
(iii) The special conditions and circumstances do not result from the
actions of the applicant and such conditions and circumstances
do not merely constitute pecuniary hardship or inconveniences,
and;
(iv) Granting the variance will meet the objectives of the ordinance
and not be injurious to the adjoining property owners or otherwise
detrimental to the public welfare, and;
(v) The request will be the minimum variance necessary to alleviate
the special hardship or practical difficulties faced by the applicant
in meeting the requirements of this ordinance; and;
(vi) Granting of the variance will be in harmony with the spirit and
purpose of this sign ordinance.
(vii) Granting of a variance shall be specific to the subject sign(s). Any
modification of the signage approved by the variance or the
installation of new or replacement signage that does not meet the
specific requirements of the City Council variance approval is
prohibited and will be deemed non-compliant.
Application Process. Any request for a variance shall be made to the
Administrative Official and be accompanied by a completed application and
a non-refundable filing fee in the amount specified in the current fee schedule
adopted by City Council. The sign variance will be considered by the City
Council following a recommendation by the Sign Board. The Sign Board’s
recommendation will be forwarded to the City Council for their consideration.
N:\Community Development\MEMO\Signs\Sign Variance\2022\SV22-0005- Starbucks
Case No. Attachment B
SV22-0005 Page 1