SB Item 5Case No.
SV22-0004
S T A F F R E P O R T
April 14, 2022
CASE NO: SV22-0004
PROJECT: Sign Variance for Natuzzi Editions EXECUTIVE
SUMMARY: Priority Signs and Graphics is requesting approval of a sign variance to Sign
Ordinance No. 704, as amended, for Natuzzi Editions located at 1600 E. Southlake
Blvd., Suite 100, Southlake, Texas.
DETAILS: The property is located west of the E. Southlake Blvd. and S. Village Center Drive
intersection.
The applicant is requesting a variance to allow two signs on the same façade by
installing an additional front facade sign below the existing approved sign. The
proposed sign is considered an additional sign as it is separated by a horizontal
architectural detail. The sign will exceed the allowable one sign for a building
façade with two signs on one façade and will exceed the total sign area for the
front façade. The proposed sign will have 10-inch reverse non-illuminated white
channel letters.
Recently at this location, Natuzzi (SV21-0026) received approval for a larger than
permitted letter height and sign area. Starpower (SV16-016) received sign
variance approval to allow larger than permitted letter heights and sign areas for
both signs. Starpower received approval for two signs on the south and east
elevations. The Starpower sign was approved for a logo height of 84 inches.
Case No.
SV22-0004
ACTION: Consider Approval of Requested Sign Variance
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Presentation
Demonstration
Plans
STAFF CONTACT: Dennis Killough 817-748-8072
Patty Moos 817-748-8269
Proposed
Sign
Location
Proposed
Natuzzi
SV22-0004
Approved
Natuzzi
SV21-0026
Sign Ordinance
704,
as amended
Approved
Starpower
SV16-016
Thomasville/
Anderson
SV13-006
Natuzzi
Editions
South
Facade
• Two attached
signs on the front
facade
• Letter ht.: 10 in.
• Sign area: 11.17 sf
• Sign width: 11.08
ft. • Logo ht.: NA
• Total sign area:
73.31 sf with
existing sign
• Letter ht.: 30 in.
and 18.2 in.
• Sign area: 65.14
sf
• Sign width: 15.6
ft.
• Logo ht.: NA
• One attached sign
permitted per
building façade.
• Letter ht.: 19 in.
• Sign area: 60.4
sf • Sign width: 23.25
ft.
• Logo ht.:23.75 in.
South Elevation:
Starpower
• Letter ht.: 28.9 in.
• Sign area: 96 sf. .
• Sign width: 23.4 ft.
• Logo ht.:84 in.
East Elevation: Ed
Kellum
• Letter ht.: 18 in.
• Sign area: 78.3 sf.
• Sign width: 27.7 ft.
• Logo ht.: NA
• Letter ht.: 42 in. for
Thomasville and
28 in. for
Anderson
Furniture (allowing
the A and F to be
42 in.)
• Sign area: 133.6
sf. for Thomasville
and 85 sq. ft. for
Anderson
Furniture
• Sign width: middle
75% of facade
• Logo ht.: NA
Case No. Attachment A
SV22-0004 Page 1
BACKGROUND INFORMATION
APPLICANT: Priority Signs and Graphics
OWNER: Natuzzi Editions
PROPERTY SITUATION: 1600 E. Southlake Blvd., Suite 100
HISTORY: October 21, 2003; City Council granted approval allowing for 30” letters and
a 68” logo on the south side, waiving the 75% coverage on the south side,
and allowing 24” letters and a 38 ½” logo on the east side for Drexel Heritage.
February 1, 2005; City Council granted approval allowing for 27” letters for
Anderson’s Furniture.
September 16, 2008; City Council granted approval allowing 28” letters and
42” logo fronting Southlake Blvd., and 19” letters on the east elevation; also
for Anderson’s Furniture.
January 15, 2013; City Council granted approval of a Site Plan that
separated the existing Anderson’s Furniture store into two lease spaces
accommodating Thomasville the west side of the building and creating two
new separate entrances.
March 19, 2013; City Council approved 42-inch letter height for Thomasville;
approved total height for Anderson’s at 42 inches with maximum letter height
at 28 inches, however, the A and the S may be 42 inches. Any result for
either sign exceeding area or middle 75% sign placement shall be deemed
approved. Staff is directed to work with the store owners to locate address
numerals preferably in the center of each façade just above the doors.
(SV13-006)
November 1, 2016; City Council approved a sign variance for Starpower
located at 1600 E. Southlake Blvd., Suite 160; subject to the Staff Report
dated October 26, 2016; and noting: allowing the signs as presented and
noting that both signs are individual letter revers channel halo lit sign types;
allowing the following variances for the Starpower sign located on the south
façade of the building for a maximum sign area of 96 sq. ft., maximum letter
height is permitted to 28.9 inches and the maximum logo height as 84 inches;
and requiring the Ed Kellum & Son sign on the east façade of the building to
stay within the ordinance requirements and not approving the variance
request. (SV16-016)
January 18, 2022; City Council approved a sign variance The applicant is
requesting a variance to allow a letter height that exceeds the allowable letter
height and the allowable sign area greater than permitted.(SV21-0026)
STAFF COMMENTS: City Council approval of the proposed signs does not eliminate the
requirement for appropriate sign application submittal prior to the installation
of the sign. Please contact Seantay Carpenter at 817-748-8215 or
scarpenter@ci.southlake.tx.us for sign application processing and pre-install
Case No. Attachment A
SV22-0004 Page 2
inspection.
Variance Criteria:
9.6.2 VARIANCES
a. Variance Authorized. The City Council may authorize variances to any
restriction set forth in this ordinance, including but not limited to the
number, type, area, height, or setback of signs, or any other aspect
involved in the sign permitting process.
b. Approval Standards. In granting any variance, City Council shall
consider the following criteria:
(i) Special conditions exist which are peculiar to the land, structure
or building involved and are not applicable to other lands,
buildings or structures in the same zone. The City may attach
such conditions to granting all or a portion of any variance
necessary to achieve the purpose of this ordinance, and;
(ii) The strict interpretation of the provisions of the ordinance would
deprive the applicant of rights commonly enjoyed by other
properties in the same zone under the terms of the ordinance,
and;
(iii) The special conditions and circumstances do not result from the
actions of the applicant and such conditions and circumstances
do not merely constitute pecuniary hardship or inconveniences,
and;
(iv) Granting the variance will meet the objectives of the ordinance
and not be injurious to the adjoining property owners or otherwise
detrimental to the public welfare, and;
(v) The request will be the minimum variance necessary to alleviate
the special hardship or practical difficulties faced by the applicant
in meeting the requirements of this ordinance; and;
(vi) Granting of the variance will be in harmony with the spirit and
purpose of this sign ordinance.
(vii) Granting of a variance shall be specific to the subject sign(s). Any
modification of the signage approved by the variance or the
installation of new or replacement signage that does not meet the
specific requirements of the City Council variance approval is
prohibited and will be deemed non-compliant.
Application Process. Any request for a variance shall be made to the
Administrative Official and be accompanied by a completed application and
a non-refundable filing fee in the amount specified in the current fee schedule
adopted by City Council. The sign variance will be considered by the City
Council following a recommendation by the Sign Board. The Sign Board’s
recommendation will be forwarded to the City Council for their consideration.
N:\Community Development\MEMO\Signs\Sign Variance\2022\SV22-0004 - Natuzzi
Case No. Attachment B
SV22-0004 Page 1