SB Item 7 - LenscraftersCase No.
SV22-0001
S T A F F R E P O R T
February 11, 2022
CASE NO: SV22-0001
PROJECT: Sign Variance for LensCrafters EXECUTIVE
SUMMARY: LensCrafters is requesting approval of a variance to Sign Ordinance No. 704, as
amended, and to the Shops of Southlake (MSP) to allow an illuminated lifestyle
image sign. LensCrafters is located at 1251 E. Southlake Blvd., Suite 333,
Southlake, Texas.
REQUEST
DETAILS: LensCrafters is generally located approximately 300 feet east of the southeast
intersection of S. Carroll Avenue and E. Southlake Blvd. inthe Shops of
Southlake. The proposed lifestyle image sign is located at the south entry, facing
the interior parking and pedestrian area, and will be programed to change once
a day.
The specific variance requested for the illuminated lifestyle sign are as follows:
Eye Wear
Eye Exam
E. Southlake Blvd.
Lifestyle Image
LED screen
Lease line
Case No.
SV22-0001
Proposed Sign
Location
Permitted by
Shops of
Southlake MSP
Permitted by
704, as amended Proposed (SV21-0022)
Illuminated Lifestyle
Image
South Elevation
• Illuminated
Lifestyle Image not
listed in Master
Sign Plan
• Permitted for 50% of total
window area ( allowable
1,164 sf)
• Non-illuminated
• Illuminated Lifestyle Image (image
changes once a day)
• Sign width: 6 ft.
• Sign ht.: 8.5 ft.
• Sign area: 51 sq. ft.
• Distance from window: 18.5 inches
• No. of Signs: 1 sign
• Image changes once a day
ACTION NEEDED: Consider Approval of Requested Sign Variance
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
PowerPoint Presentation
Demonstration
Plans
STAFF CONTACT: Dennis Killough (817)748-8072
Patty Moos (817)748-8269
Case No. Attachment A
SV22-0001 Page 1
BACKGROUND INFORMATION
APPLICANT: LensCrafters
OWNER: Carroll/1709, Ltd.
PROPERTY SITUATION: 1251 E. Southlake Blvd., Southlake, Texas
LEGAL DESCRIPTION: Lot 5, Block 1, Shops of Southlake
CURRENT ZONING: “S-P-2” Generalized Site Plan District
STRATEGIC LINK: C4 – Attract & keep top-tier businesses to drive a dynamic & sustainable
economic environment
HISTORY: City Council approved a Conditional Sign Permit for the Shops of
Southlake on October 18, 2005. (SP05-258)
City Council approved the Conditional Sign Permit for monument signs
for the Shops of Southlake on February 7, 2006. (SP06-081)
City Council approved a sign variance request for Nordstrom Rack on
May 5, 2009. (SV09-006)
City Council approved revisions to the shops of Southlake Conditional
Sign Permit (MSP) for building blade signs, pedestrian blade signs,
awning signs, light pole banner signs, umbrella signs, sandwich board
signs, and fascia signs on June 7, 2011. (MSP11-002)
City Council approved a sign variance request for St. Bernard an attached
building sign with a back lit backer plate located on the west elevation and
not within the required middle 75% of the façade on May 18, 2021. (SV21-
0010)
City Council approved a sign variance request for Nordstrom Rack for an
attached building sign with larger that permitted individual internally
illuminated channel letters and that the applicant can consider face lit or
back lit channel letters in an approved color or any sign type that meets
the Sign Ordinance on May 18, 2021. (SV21-0011)
City Council approved a Sign Variance for Mesero to allow 3 attached
signs on the north, south and west elevations that have larger than
permitted letter heights with push thru amber face lit and backlit channel
letters and a tag line using white acrylic letters ½ inch thick. The sign
letters appear white during daylight but will appear orange with an orange
halo at nighttime with the proposed amber LED lights within the sign
structure on November 16, 2021 (SV21-0024)
STAFF COMMENTS: The application exhibits are hyper-linked to this report. City Council
approval of the request does not eliminate the requirement for an
appropriate sign application submittal prior to sign installation. Please
Case No. Attachment A
SV22-0001 Page 2
contact Seantay Carpenter for sign application processing and pre-install
inspection. Seantay can be reached at 817-748-8215 or
scarpenter@ci.southlake.tx.us.
Variance Criteria:
9.6.2 VARIANCES
a. Variance Authorized. The City Council may authorize variances to
any restriction set forth in this ordinance, including but not limited to
the number, type, area, height, or setback of signs, or any other
aspect involved in the sign permitting process.
b. Approval Standards. In granting any variance, City Council shall
consider the following criteria:
(i) Special conditions exist which are peculiar to the land,
structure or building involved and are not applicable to other
lands, buildings or structures in the same zone. The City may
attach such conditions to granting all or a portion of any
variance necessary to achieve the purpose of this ordinance,
and;
(ii) The strict interpretation of the provisions of the ordinance
would deprive the applicant of rights commonly enjoyed by
other properties in the same zone under the terms of the
ordinance, and;
(iii) The special conditions and circumstances do not result from
the actions of the applicant and such conditions and
circumstances do not merely constitute pecuniary hardship or
inconveniences, and;
(iv) Granting the variance will meet the objectives of the ordinance
and not be injurious to the adjoining property owners or
otherwise detrimental to the public welfare, and;
(v) The request will be the minimum variance necessary to
alleviate the special hardship or practical difficulties faced by
the applicant in meeting the requirements of this ordinance;
and;
(vi) Granting of the variance will be in harmony with the spirit and
purpose of this sign ordinance.
(vii) Granting of a variance shall be specific to the subject sign(s).
Any modification of the signage approved by the variance or
the installation of new or replacement signage that does not
meet the specific requirements of the City Council variance
approval is prohibited and will be deemed non-compliant.
Application Process. Any request for a variance shall be made to the
Administrative Official and be accompanied by a completed application
and a non-refundable filing fee in the amount specified in the current fee
schedule adopted by City Council. The sign Board’s recommendation will
be forwarded to the City Council for their consideration.
N:\Community Development\MEMO\Signs\Sign Variance\2022\SV22-0001 - LensCrafters
Case No. Attachment B
ZA22-0001 Page 1