SB Item 6 - NikeCase No.
SV21-0028
S T A F F R E P O R T
January 28, 2022
CASE NO: SV21-0028
PROJECT: Sign Variance for Nike By Southlake
EXECUTIVE
SUMMARY: Permit Advisors is seeking approval of variances to the Southlake Town Square
Master Sign Plan regulations to allow signs for the new Nike By Southlake store at
Southlake Town Square. The store is located at 167 Grand Avenue at the
southeast corner of Grand Avenue and Main Street.
DETAILS: The applicant is proposing two attached illuminated façade signs on the front and
rear elevations, an illuminated pedestrian blade sign on the south façade,
illuminated window signs (lifestyle image curtains) on the front west and the south
façade, a wall mural on the south façade, graphic design rear window signs (east),
and an internal illuminated specialty display window cabinet sign (internal) on the
west elevation. The two façade signs, pedestrian blade sign, and internal
illuminated specialty display sign meet the Town Square Master Sign Plan
regulations. The window signs, wall mural, the rear window signs and rear logo will
require variances to the Southlake Town Square Master Sign Plan regulations.
The proposed interior illuminated lifestyle image curtains, located on the west and
south upper (transom windows) and lower façade windows of the lease space, are
fabricated with a mesh fabric printed with gradient background colors and lifestyle
images. The curtains will be located 14-inches from the storefront glass and have
downward lighting located in the upper curtain track.
The applicant is requesting a variance to the Southlake Town Square Master
Sign Plan, Section 9, Specialty Signs, 3A, to allow a mural wall sign that is
greater than the allowable 150 sq. ft. and located on the south side of the
building and is made with an exterior grade vinyl applied directly to the masonry
wall.
At the rear façade (east parking lot), the applicant is proposing to cover the
window and doors with 148.7 sq. ft. white vinyl graphic with a grid pattern which
exceeds the allowable 20% of the window permitted in the Southlake Town
Square Master Sign Plan. The rear elevation logo sign exceeds the allowable
logo height.
The specific variances are as follows:
Case No.
SV21-0028
Sign Regulation Permitted by Southlake
Town Square MSP
Permitted by Sign
Ordinance No. 704, as
amended (for comparison)
Proposed Signs for Nike
Interior sign (lifestyle image)
curtain front facade with lighting
in curtain track (west façade)
• No of signs per window:
1
• Max. Sign area for allow
signage: 28 sq. ft. or 20%
• Window signage (lifestyle
image) attached to
curtains not specified
• Distance from window:
14 inches
• No animated lighting
• No limit to number of
lifestyle images
• 50% of the total window
area
• Window signs (lifestyle
image) attached to curtains
not specified
• Non-illuminated
• Total window area:839
sq. ft.
• Covered windows area
with curtains: 311 sq. ft.
• Area of figures only: 143
sq. ft.
• Max. area coverage all
windows: 37%
• Distance from window: 14
inches
• Window signage (lifestyle
image) attached with
illumination
Interior sign (lifestyle image
curtain) side facade with lighting
in curtain track (south facade)
• No of signs per window:
1
• Max. Sign area allowed
for window signage: 28
sq. ft. or 20%
• Distance from window:
14 inches
• No animated lighting
• No limit to number of
lifestyle images
• 50% of the total window
area • Lifestyle image attached to
curtains not specified
• Non-illuminated
• Total window area: 78.75
sq. ft.
• Covered windows area
with curtains: 78.75 sq. ft.
• Area of figures only: 60
sq. ft.
• Upper window area with
curtains: 18.75 sq. ft.
• Distance from window: 14
inches
• Window signage (lifestyle
image) attached with
illumination
Wall Mural
(south façade)
• Wall mural permitted
• Limited to 1 sq. ft. per 1
linear foot of elevation, not
to exceed 150 sq. ft.
• 100% of display area
permitted
• Wall mural not permitted
unless approved by City
Council.
• Wall Mural
• Total area 877.5 sq. ft.
• Vinyl material attached to
masonry wall
Case No.
SV21-0028
ACTION
NEEDED: Consider Approval of Requested Sign Variance
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
PowerPoint Presentation
Demonstration
Plans
STAFF CONTACT: Dennis Killough (817)748-8072
Patty Moos (817)748-8269
Sign Regulation Permitted by Southlake
Town Square MSP
Permitted by Sign
Ordinance No. 704, as
amended
Proposed Signs for
Nike
Rear window vinyl graphic
(east façade at parking lot)
• Window Coverage: 20% or
28 sq. ft. of window area
whichever is less.
• Window coverage: 10%
of window area
• Total sign area: 14.8 sq.
ft.
• Each tenant or lease
space is permitted only 1
attached sign per street
front for a max. of 2
signs.
• Vinyl window sign area:
147.74 sq. ft.
• 100% coverage
Rear Swoosh Logo
(east façade at parking lot)
• Logo is limited to 30 in.
• Logo ht. 17.5 in.
• Swoosh logo: 32 in. ht.
Case No. Attachment B
SV21-0028 Page 1
BACKGROUND INFORMATION
APPLICANT: Permit Advisors
OWNER: RPAI Southwest Management LLC
PROPERTY SITUATION: 167 Grand Avenue, Southlake
LEGAL DESCRIPTION: Lot 5R, Block 1, Southlake Town Square Addition
CURRENT ZONING: “DT” Downtown District
STRATEGIC LINK: C4 – Attract & keep top-tier businesses to drive a dynamic & sustainable
economic environment
HISTORY: November 1998; Phase I Sign Regulations adopted
March 1999; Phase II Sign Regulations adopted
November 2005; Grand Avenue Sign Regulations adopted
May 3, 2011; (ZA10-068) A text amendment to Section 37 (“DT” Downtown
District) of Zoning Ordinance No. 480, as amended, creating new
definitions for “Garden District” and “Garden District Residences” as well as
providing additional development regulations for such development was
approved.
May 3, 2011; (ZA10-069) A revised Concept Plan for the Garden District,
including 130 Garden District Residences and 10 Brownstones, was
approved.
November 19, 2013; (ZA13-011) A revised Concept Plan for the Garden
District and Brownstones Phase C to allow construction of 60 Garden
District Residences and 33 Brownstones for a total of 93 residential units
on approximately 7.472 acres was approved.
November 19, 2013; (ZA13-012) A Preliminary Plat for Southlake Town
Square Garden District and Brownstones Phase C to develop 60 Garden
District residential units and 33 Brownstones was approved.
November 19, 2013; (ZA13-053) A Specific Use Permit (SUP) for the
Brownstones, which includes portions of Phase B, Phase C and the
Garden District to develop 33 Brownstones on approximately 4.89 acres
was approved.
November 19, 2013; (ZA13-054) A Specific Use Permit (SUP) for
residential lofts in the Southlake Town Square “DT” Downtown District for
The Residences to allow the construction of 38 residential lofts in a five-
story building on an approximately 0.60 acre lot was approved allowing for
a period of 24 months before commencing construction of the use.
Case No. Attachment B
SV21-0028 Page 2
September 15, 2015; (ZA15-094) A Specific Use Permit (SUP) for
residential lofts in the Southlake Town Square “DT” Downtown District,
which proposed a revision of the previous SUP approval to extend the
expiration date from November 19, 2015 to March 31, 2016 and to increase
the maximum height from approximately 52’ 4” to approximately 59’ was
denied by City Council.
October 20, 2015; (ZA15-107) A Specific Use Permit (SUP) for residential
lofts in the Southlake Town Square “DT” Downtown District, which
proposed a revision of the previous SUP approval to extend the expiration
date from November 19, 2015 to November 20, 2016 and to increase the
maximum height from approximately 52’ 4” to approximately 59’ 3” was
approved by City Council (Option 1).
October 20, 2015; (ZA15-108) A Specific Use Permit (SUP) for residential
lofts in the Southlake Town Square “DT” Downtown District, which
proposed a revision of the previous SUP approval to extend the expiration
date from November 19, 2015 to November 20, 2016 was denied by City
Council (Option 2).
April 1, 2014, City Council approved a specific use permit for a temporary
sales facility for the Garden District development (ZA14-011).
December 2, 2014, City Council approved a sign variance allowing two (2)
off-site temporary development signs and one (1) off-site sandwich board
sign for The Garden District sales office. (SV14-017)
November 15, 2016; City Council approved a Specific Use Permit for the
Parkview Residences (ZA16-095)
June 5, 2018; City Council approved two off-site development signs (one
V-shaped sign) located at the SE corner of Central Avenue and SH114 for
period ending June 30, 2020 or such time as construction is completed,
whichever comes first; allowing one wayfinding sign measuring up to 3’ x 5’
at the NW corner of Central Avenue and FM 1709 for period ending June
30, 2020 or such time as construction is completed, whichever comes first;
and allowing three temporary construction signs placed on Parkview
Residences construction fence along Central Avenue per the exhibit this
evening for period ending December 31, 2019 or such time as construction
is completed, whichever comes first. (SV18-0002)
June 16, 2020; City Council approved an amended Master Sign Plan for
Southlake Town Square. (MSP20-0001)
February 23, 2021; City Council approved a Specific Use Permit to allow a
one (1) year extension of the previously approved specific use permit for
the temporary sales facility and signage located at 351 Central Avenue;
and the specific use permit is extended to March 30, 2022. (ZA20-0069)
Case No. Attachment B
SV21-0028 Page 3
April 20, 2021; City Council approved a sign for one (1) existing off-site V-
shaped development sign located at E. SH 114 and Central Avenue for a
1-year period. (SV21-0002)
April 20, 2021, City Council approved a variance for Whistle Britches to
allow a mural wall sign and that is not located on the front façade entrance
and Section 6, Materials, to allow a sign material type that is not listed in
the Southlake Town Square Master Sign Plan. The applicant is proposing a
mural sign lit by 3 wall lights on the west side of the building that is an
exterior grade foil substrate applied directly to the brick wall. (SV21-0005)
June 29, 2021; City Council approved variances to Sign Ordinance No.
704, as amended, and the Southlake Town Square (MSP) for EVO
Entertainment (former Harkins Theater building) for several attached
building signs on the northwest, northeast, southeast, and southwest
elevations of the building. The sign variance request includes the
proposed total number of signs (exceeding the allowable signs per
building), sign size, the number of signs on each façade, and sign types not
listed in the Sign Ordinance No. 704, as amended, and the Southlake
Town Square (MSP). The proposed attached signs are located on the
existing building located at 1450 Plaza Place, Southlake. (SV21-0012)
November 3, 2021, City Council approved a sign variance to Sign
Ordinance No. 704, as amended, and the Southlake Town Square Master
Sign Plan to allow two digital portal entry signs for T-Mobile store at
Southlake Town Square (SV21-0020)
STAFF COMMENTS: City Council approval of the request does not eliminate the requirement for
a sign application submittal prior to sign installation. Please contact
Seantay Carpenter for sign application processing and pre-install
inspection. Seantay can be reached at 817-748-8215 or
scarpenter@ci.southlake.tx.us.
Variance Criteria:
9.6.2 VARIANCES
Variance Authorized. The City Council may authorize variances to any
restriction set forth in this ordinance, including but not limited to the
number, type, area, height, or setback of signs, or any other aspect
involved in the sign permitting process.
a. Approval Standards. In granting any variance, City Council shall
consider the following criteria:
(i) Special conditions exist which are peculiar to the land, structure
or building involved and are not applicable to other lands,
buildings, or structures in the same zone. The City may attach
such conditions to granting all or a portion of any variance
necessary to achieve the purpose of this ordinance, and;
(ii) The strict interpretation of the provisions of the ordinance would
deprive the applicant of rights commonly enjoyed by other
Case No. Attachment B
SV21-0028 Page 4
properties in the same zone under the terms of the ordinance,
and;
(iii) The special conditions and circumstances do not result from the
actions of the applicant and such conditions and circumstances
do not merely constitute pecuniary hardship or inconveniences,
and;
(iv) Granting the variance will meet the objectives of the ordinance
and not be injurious to the adjoining property owners or
otherwise detrimental to the public welfare, and;
(v) The request will be the minimum variance necessary to alleviate
the special hardship or practical difficulties faced by the
applicant in meeting the requirements of this ordinance; and;
(vi) Granting of the variance will be in harmony with the spirit and
purpose of this sign ordinance.
(vii) Granting of a variance shall be specific to the subject sign(s).
Any modification of the signage approved by the variance or the
installation of new or replacement signage that does not meet
the specific requirements of the City Council variance approval
is prohibited and will be deemed non-compliant.
Application Process. Any request for a variance shall be made to the
Administrative Official and be accompanied by a completed application and
a non-refundable filing fee in the amount specified in the current fee
schedule adopted by City Council. The sign variance will be considered by
the City Council following a recommendation by the Sign Board. The Sign
Board’s recommendation will be forwarded to the City Council for their
consideration.
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Case No. Attachment B
SV21-0028 Page 5