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SB Item 5 - EVO1 S T A F F R E P O R T January 28, 2022 CASE NO: SV21-0027 PROJECT: Sign Variance for EVO Entertainment EXECUTIVE SUMMARY: 5G Studio, on behalf of EVO Entertainment, is requesting approval of variances to the Southlake Town Square (MSP) for EVO Entertainment (former Harkins Theater building) for an attached building sign on the northeast elevation (moved north of the previously approved location), a relocation and resize of the previous approved media display to east patio wall, and an additional media display (5 televisions) on the northwest patio wall. EVO Entertainment is located at 1450 Plaza Place. REQUEST DETAILS: The proposed EVO Entertainment is generally located approximately 230 feet south of the northwest intersection of the SH 114 access road and Central Avenue and located within Southlake Town Square. The report is structured such that the proposed signage is evaluated against the Town Square Sign Master Plan and the City’s Sign Ordinance 704-J, as amended. Previously, EVO was granted approval to the Southlake Town Square Master Sign Plan requirements and the Sign Ordinance No. 704, as amended, for the current EVO Entertainment signage (SV21-0012). The approved signs included: • The attached trellis with the attached EVO sign at the northwest entry. • The attached Fun, Film and Games sign located on the northwest patio wall. • The attached EVO and Fun, Film and Games building signs at the northeast elevation and the (fronting E. SH 114). • The attached Press Play Sign at the southwest elevation. • The two attached vertical wall washer signs on the northwest elevations (north and south of the patio). • The attached internally lit exterior perimeter vertical lights at the building corners. • The 8 attached movie poster sign on the northwest elevation north of the entrance. • The large media display sign on the north elevation of the patio as permitted in the Town Square Master Sign Plan. 2 The specific variances requested for the attached signage are as follows: Sign Type Proposed Sign Details Current 704-J Regulations (comparison only) Town Square Master Sign Plan Attached Building Sign – A3 (SE elevation) Original approved sign location Proposed New Sign Location Sign Detail Location • 22 ft. from ground to sign (from top of retaining wall) • Letter heights: 11’ 3” and 2’-7 3/4” • 478 sf in area • 5” deep open channel letters with white LEDs, white interior returns and backs and peppercorn exterior return with interior illuminated multi-color triangle logo • Fascia sign attached to 5 aluminum bars for support span structure to the southeast building façade. • Max. letter height allowed is 14 in. • Max. area allowed is 100 sf • One attached sign allowed per street front with a total of two on the building. • 5 in. deep channel letters with white LEDs • Max. letter height allowed is 61 inches • Max. area allowed is .5 sf/ linear ft.: 198 sf • Combination of 3 of 5 sign types per lease space, fascia proposed • Open channel letters illuminated with exposed light source PROPOSED Patio Electronic Signs West Patio East Wall Large screen Moved from the previously approved north patio wall under SV21-0012. Four (4) electronic displays for one screen Area each: 45” x 80” Total area: 144 sf The screens will display sports programs and movies for themed events along with a still images for advertising EVO products and events. Screens will only be on during operating hours. Not a specified sign type. Allowed up to 300 sf 3 Sign Type Proposed Sign Details Current 704-J Regulations (comparison only) Town Square Master Sign Plan PROPOSED Patio Electronic Signs West Patio North Wall Televisions Five(4) electronic displays (tv) Area each: 65” Total area: 101 sf The screens will display sports programs and movies for themed events along with a still images for advertising EVO products and events. Screens will only be on during operating hours. • Not a specified sign type Not a specified sign type in Town Square MSP APPROVED Attached Sign (Trellis) – A1 (NW main entrance) Sign Detail Location • 37 ft. from ground • Letter heights: 11’ 3” and 2’-7 3/4” • 478 sf in area • 5” deep open channel letters with white LEDs, white interior returns and backs and peppercorn exterior return with interior illuminated multi-color triangle logo • Fascia sign attached to aluminum trellis structure • Max. letter height allowed is 14 in. • Max. area allowed is 100 sf • One attached sign allowed per street front with a total of two on the building. • 5 in. channel letters • Max. letter height allowed is 61 inches • Max. area allowed is .5 sf/ linear ft.: 198 sf • Combination of 3 of 5 sign types per lease space, fascia proposed • Open channel letters illuminated with exposed light source 4 Sign Type Proposed Sign Details Current 704-J Regulations (comparison only) Town Square Master Sign Plan APPROVED Attached Building Sign – A2 (NE elevation- SH114) Sign Detail Location • 20 ft. from ground to sign (from top of retaining wall) • Letter heights: 11’ 3” and 2’-7 3/4” • 478 sf in area • 5” deep channel open letters with white LEDs, white interior returns and backs and peppercorn exterior return with interior illuminated multi-color triangle logo • Max. letter height allowed is 41 in. • Max. area allowed is 155 sf • One attached sign allowed per street front with a total of two on the building • 5 in. channel letters • Max. letter height allowed is 61 inches • Max. area allowed is .5 sf/ linear ft.: 107 sf • Combination of 3 of 5 sign types per lease space, fascia proposed • Open channel letters illuminated with exposed light source APPROVED Attached Building Sign – B Logo (SW elevation) Sign Detail Location • 31 ft. from ground to sign • Logo height: 13’ 7 1/2” • Logo area: 181.6 sf • 5” deep channel open letters with white LEDs, white interior returns and backs and peppercorn exterior return with interior illuminated multi-color triangle logo • Attached fascia sign • Max. letter height allowed is 14 in. • Max. area allowed is 100 sf • One attached sign allowed per street front with a total of two on the building. • Max. top floor letter height allowed is 61 inches • Max. area allowed is .5 sf/ linear ft.: 107 sf • Combination of 3 of 5 sign types per lease space, 1 fascia sign proposed • Open channel letters illuminated with exposed light source 5 Sign Type Proposed Sign Details Current 704-J Regulations (comparison only) Town Square Master Sign Plan APPROVED Attached Building Sign – C Sign (NE elevation) Sign Detail Location • 25 ft. from ground to sign • Sign height: 16’ 3 ¾” • Sign area: 315.4 sf • Letter Ht.: 3’ -7” • 3” deep channel open letters with contour white LEDs, white interior returns and backs inside and backs PTM color and peppercorn exterior return. Attached fascia sign (2 signs on this façade) • Max. letter height allowed is 16.4 in. • Max. area allowed is 100 sf (all signs) • One attached sign allowed per street front with a total of two on the building. • 3 in. deep channel letters • Max. letter height allowed is 61 inches • Max. area allowed is 111 sf • Combination of 3 of 5 sign types per lease space, 2nd fascia sign proposed • Open channel letters illuminated with exposed light source APPROVED Attached Building Sign – D Sign (NE elevation) Sign Detail Location • Sign height: 2’ 5/8” • Sign area: 91 sf • Letter Ht.: 2’-5/8” • Sign Width: 38’-3” • 3” deep channel open letters with contour white LEDs, white interior returns and backs inside and backs PTM color and peppercorn exterior return. • Attached fascia sign (2 signs on this façade) • Max. letter height allowed is 14 in. • Max. area allowed is 100 sf (all signs) • One attached sign allowed per street front with a total of two on the building. • 3 in. deep channel letters • Max. top floor letter height allowed is 61 inches • Max. area allowed is 203 sf • Combination of 3 of 5 sign types per lease space, 2nd fascia sign proposed • Open channel letters illuminated with exposed light source 6 Sign Type Proposed Sign Details Current 704-J Regulations (comparison only) Town Square Master Sign Plan APPROVED Attached Building Signs – E1, E2, E3 Vertical Wall Washer Signs (NW elevation) Sign Detail Location • 2 ½ in. white finish aluminum fabricated white LED to illuminate one side (down is noted), flush to wall. • 41. ft. from ground to top of wall washer sign for E1 and E2 and around the corner 5 ft. • 30 ft. from ground to top of wall washer sign for E3 • Not a listed sign type • Prohibited Per - 5.2.23 Any lighting projected onto a building, excluding customary exterior building and site illumination (as determined by the Administrative Official) and permitted sign illumination. • Not a listed sign type • Not a listed sign type ACTION NEEDED: Consider approval of the requested variance ATTACHMENTS: (A) Background Information (B) Vicinity Map PowerPoint Plans Demonstration STAFF CONTACT: Dennis Killough (817)748-8072 Patty Moos (817)748-8269 Case No. Attachment A SV21-0027 Page 1 BACKGROUND INFORMATION APPLICANT: 5G Studio PROPERTY SITUATION: 1450 Plaza Place LEGAL DESCRIPTION: Lot 4, Block 14, Phase IV of the Southlake Town Square Addition LAND USE CATEGORY: Town Center CURRENT ZONING: “DT” Downtown District HISTORY: October 5, 2004; City Council approved a site plan for Southlake Town Square, Phase IV, Grand Avenue District; subject to Site Plan Review Summary No. 2, dated September 17, 2004; granting the requested variances to driveway spacing and stacking; granting the variance to the orientation of the hotel and theatre to the street; and requiring City Council review and approval of theater building elevations prior to issuance of a building permit (ZA04-067). November 15, 2005; City Council approved a plat revision for the Southlake Town Square Avenue District for Blocks 3R2, 4R1, 12-14, 17 and 18 (ZA06-004). April 19, 2016; City Council approved a Site Plan with a variance request to allow two prohibited paint colors to be used in the repainting of the existing Harkins Theater building. The variance was to allow two prohibited paint colors, deep crimson, and gumball purple, to be used in the paint palette in the repainting the existing building (ZA16-014). June 29, 2021; City Council approved a sign variance for EVO granting the variances and approving the signs, as presented, without any modifications (SV21-0012). STAFF COMMENTS: The application exhibits are hyper-linked to this report. City Council approval of the request does not eliminate the requirement for an appropriate sign application submittal prior to sign installation. Please contact Seantay Carpenter for sign application processing and pre-install inspection. Seantay can be reached at 817-748-8215 or scarpenter@ci.southlake.tx.us. Variance Criteria: 9.6.2 VARIANCES a. Variance Authorized. The City Council may authorize variances to any restriction set forth in this ordinance, including but not limited to the number, type, area, height, or setback of signs, or any other aspect involved in the sign permitting process. b. Approval Standards. In granting any variance, City Council shall consider the following criteria: Case No. Attachment A SV21-0027 Page 2 (i) Special conditions exist which are peculiar to the land, structure or building involved and are not applicable to other lands, buildings, or structures in the same zone. The City may attach such conditions to granting all or a portion of any variance necessary to achieve the purpose of this ordinance, and; (ii) The strict interpretation of the provisions of the ordinance would deprive the applicant of rights commonly enjoyed by other properties in the same zone under the terms of the ordinance, and; (iii) The special conditions and circumstances do not result from the actions of the applicant and such conditions and circumstances do not merely constitute pecuniary hardship or inconveniences, and; (iv) Granting the variance will meet the objectives of the ordinance and not be injurious to the adjoining property owners or otherwise detrimental to the public welfare, and; (v) The request will be the minimum variance necessary to alleviate the special hardship or practical difficulties faced by the applicant in meeting the requirements of this ordinance; and; (vi) Granting of the variance will be in harmony with the spirit and purpose of this sign ordinance. (vii) Granting of a variance shall be specific to the subject sign(s). Any modification of the signage approved by the variance or the installation of new or replacement signage that does not meet the specific requirements of the City Council variance approval is prohibited and will be deemed non-compliant. Application Process. Any request for a variance shall be made to the Administrative Official and be accompanied by a completed application and a non-refundable filing fee in the amount specified in the current fee schedule adopted by City Council. The sign Board’s recommendation will be forwarded to the City Council for their consideration. Case No. Attachment B ZA21-0027 Page 1