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Item 9B - Presentation0% • MSP22-0003 West Elm Master Sign Plan MSP22-0003 • •lM!\ 1 [• - • . . . . . . . . . . . . . . . . . . .s. . . .. �. .. I Aerial View ViewWE uo area Existing Site Photos I :- Im Request West Elm I E. Southlake Blvd. J Pnri,c Village, 634' tv 496 34T E. Southlake Blvd. Attached Sign T Attached Awning Sign �J j3% EF o ••i ��: ❑ f�l �• - w� fi� �7bi LEJL7' o SITE PLAN NOT TO SCALE Building Blade Sign o 17 bti�:� o fiq tid t North Restricted Parking o Signs If- x�roaavmewsi�nx�ii i Building Elevations with Sign 001,002, 005 Locations North Elevation (east) Sign Blade Sign North Elevation (west) Sign 003 ED ED ra�sm .` r�rcm WINDOW SD FT: 47.9 SO FT VINYL SOFT: 1.3 SOFT {2.7%OF WINDOW AREA) PROPOSED NORTH ELEVATION SCALE: 3/32"=1'-r 16'-7 34' M \\\Y 11 s3E.L � M WYI PROPOSED NORTH ELEVATION SCALE: 3/32"=1'-0" Sign Proposed) Elm] The Fresh Marke[(2677} MSP Park WNW RlmrEnd Cap 11,337 sf ABrmed under 704J Alfached Sign M5 Building Blade Sign No additional attached signs Building Eldde Sign ELild 1•9 El.— 9IDn •r Ec cl• (NOM elevation—E. S..thl a Blvd] Leffhcighl. 3.25 in. Letter I-'ght. 18 in I,,, - c[ - old • Sign h ghl-6.5 1. Sign dth 41. clding mounting in ni 1 1 - 1i'-'cs cl c it.E1'no Proposed Sign Locabon: -�- Sign vritllh'. 2ft. hrackel pecle•1-.n - TO Mi area: 13 sf Ufa s1-In a Ea. 1 � sf g p -- 1 duiltling Matle sign cf-.:ccned on end cap 1 pa,IxiEx l "I'm SI I,• I_ac= I'_'e 0-3sgns I]EI'1 fa C-1—.1 ill Lde 111e dd[l ll�l ] I[ IE 3ig,f E 1— D, ei Elevation pECE5.1'Ia1 11 icES gn Ico'e aP 11 1 11 f l i a—d .. sig, b II telly IIa.—AflrEi al - intcini '1 Ir n :a': Sign 74, 4 M�*716* West Elm Sign Comparison Table Sign Proposed (West Elm) The Fresh Market MSP Park Village RimfEnd Gap 11,337 sf Allowed under 704J Attached Sign 001 Attached sign Attached sign east facade Attached sign Attached Sign (East elevation, interior drive) Sign located within the 75% Sign located within 75% of single Sign location within 75% of single Sign located within 75% of single of the single fagade plane, fagade plane fagade plane fagade plane Proposed Sign Location: .. Letter height: 4.1 ft. Letter height: 36 in. (3 ft.) -east Max, letter hL: 36 in, (3 ft.) Max, letter height 14 in. • Logo ht. 125 % of max- fascia sign Logo ht, 125% of max, fascia Tgw• Sign width: 22.67 ft, Sign width: 46 ft. (east) sign + Max. sign width: 75% of tagade (.75 x Max, sign width. 24.75 ft. e • Total sign area. 93 sf Sign area: 138 sf 34 ft: 25.5 ft.) Max. sign area. allowable letter ht. x . Max. sign area: 43 4 sf Elevation . Internally lit while acrylic • Individually -mounted internally 751A of fagade (3 x .75 x 34 ft.: 77 st) faced letters illuminated green faced channel All rim fascia signs can be halo lit or Individually -mounted channel - letters face lit letters must be white, ivory, black, grey, beige or similar neutral I-, • No of signs: 3 attached on 2 signs attached signs colors for internal illumination end -cap lease spaces - no more than 3 signs per 1 Noof signs: 3 attached on endcap lease spaces - no mare than 3 signs • Each lease space shall be permitted only 1 attached building Sign fagade.(does not include the pedestrian blade sign) _'_•'•_ it per 1 fagade.(doe5 not include the pedestrian blade sign) sign per street frontage with a maximum of 2 per lease space. Attached Sign 002 • Attached awning sign . No additional attached signs . Attached awning sign • Attached awning sign (West elevation- E. Southlake Blvd) • Sign located in the middle 751A • Sign location within 75% of single • Sign located within 75% of single Proposed Sign Location of the single fagade plane_ tagade plane fagade plane - -- - - .. Letter height 4.1 ft, Max. letter ht36 in. (3 ft.) Max. letter height 16 in. • Sign width: 22.67 ft. • Max. sign width: 75% of fagade(.75 x Max. sign width25.53 ft_ 42 ft,: 31.5 ft.) • Total sign area. 93 sf Max. sign area, allowable letter ht. x • Max, sign area. 44.5 sf • Internally lit while acrylic faced 75% of fagade (3 x .75 x 42: 94.5 sf) All rim fascia signs can be halo lit or Individually -mounted channel Elevation letters face lit letters must be white, ivory, black, grey, beige or similar neutral If a tenant's awning sign is greater colors for internal illumination, than 14 in tall or 25 sf in size, it shall be counted as a fascia for the elevation in which d is located and shall be counted the tenant's max - allowed number of signs • No, of signs. 3 attached on and -cap Sign lease spaces: no more than 3 signs per 1 fagade.(does not include the pedestrian blade sign) West Elm Sign Comparison Table Sign Proposed (West Elm) The Fresh Market MSP Park Village Rimli Gap 11,337 sf Allowed under 704.1 Attached Sign 003 • Attached sign Attached sign north facade Attached sign • Attached sign (North elevation, Tower Plaza) . Sign located in the middle 75% Sign located within 75% of single Sign location within 75%ofsingle Sign located within 75% of single of the single fagade plane. fagade plane fagade plane facade plane Proposed Sign Location: + Letter height: 4.-". 36in (3 ft Plans to be revised per Sign Board recommendation Letter height: 30 in. Max. letter ht.: 36 in. (3 ft.) • Logo ht. 125% of maxfascia sign . Max_ sign width75% of fagade ( 75 x Max, letter height: 16 in, • Max. sign width:157.5 ft. _ {� • Sign width: 22,67 ft. • Total sign area: 50 sf • Sign width: 38 ft. • Sign area: 95.83 sf 67.42 ft) • Max. sign area allowable letter ht. x • Max. sign area: 47.2 sf 75 % of fagade (3 x .75 x 67.42 ft.:151.8 sf) Elevation - • Internally lit white acrylic faced Individually -mounted internally . All rim fascia signs can he halo lit or face lit • Individually -mounted channel letters must be white, ivory, black. letters illuminated green faced channel grey, beige or similar neutral colors letters for inlemal illumination. No, of signs:3 attached on end -cap Each lease space shall be + No. of signs: 3 attached on • 2 signs attached signs lease spaces_- no more than 3 signs permitted only 1 attached building Sign end -cap lease spaces,- no per 1 fagade.(does not include the sign per street frontage with a more than 3 signs per 1 pedestrian blade sign) maximum of 2 per lease space fagade.(does not include the pedestrian blade sign) .,.� Attached Sign 005 Building Blade Sign No additional attached signs Building Blade Sign Building Blade sign permitted on (North elevation- E. Soul Blvd) Letter height: 8.25 in. Letter height: 18 in. Main St. (Town Square) and Proposed Sin Location: e e -- -- .- • o r • Sign height: 6.5 ft. Sign widlh: 2 ft. • Sign width: 4 ft. including mounting bracket internal streetsldrives and internal pedestrian ways. • Total sign area: 13 sf • Total sign area 12 sf . 8 sf total', 4 at per sign face tit -- '" 1 building blade sign No. of signs: 3 attached on end -cap 1 per lease space for Main St. in lease spaces.- no more than 3 signs addition to 2 attached signs per 1 fagade_(does not include the allowed per lease apace- one per Elevation pedestrian blade sign) lease space in lieu of 1 attached sign for internal streetsldrives, and _ Y internallpedestrian way Sign Comparison Chart West Elm Sign Comparison Table Sign Proposed (West Elm) The Fresh Market MSP Park Village Rim/End Cap 11,337 sf Allowed under 704-J Restricted Parking Signs • Total signs: 3 signs Sign type not specified Sign type not specified in MSP Temporary parking restricted 009, 010, 011 signs 1 per 25 parking spaces, but 3 parking spaces not less than 2 per tenant . Sign face width: 12 in. Proposed Sign Location: • Sign face ht.: 18 in. • Sign face area: 1.5 sf each Sign face area: 2 sf om . Pale ht. 5 ft. e Overall sign ht.: 5 ft. 6 a #. Overall sign ht.: 5 ft. " Plans to be revised per Sign Board recommendation • Sign Face: RIacWhite • Sign Face: White Sign • Copy: Wh to Black Copy: Black west elm 1 west elm CUSTOMER PICK-UP 11IN DELIVERIES PUSH FOR CUSTOMER PUSH FOR SERVICE 111 SERVICE Deliveries, Customer Service, and Pick-up Signs 008 & 011 Complies with Sign Ordinance go Sign 004 m 9131 IC1131mE3 I —m 11 SITE PLAN NOT TO SCALE IN. w m — - Sign 006 Pae o�lll..>,o. ,U,13„z- o Store apps Accessibility Store hours and time HOURS AND SYMBOL: SECOND SURFACE APPLIED 3M 7725-10 OPAOUE WHITE VINYL LETTERS TO BE MOUNTED FLUSH TO 3I 133 3M a1i2i1a WTHV46 TAPEANOSIUMNE OPAGGE WHTEVINtt 114' PLIX WO LEITERS PAINTED MATTIEWS MATTE WHTE TRA NBGM GIA55 FNOVIEW SCAT P 3'=1'-D' MANUFACTUHLA14D INSTALL ONL It SET DF NDN-ILLUMINATED FCD LETTERS WEST ELM: TO BE 1(9' THICK FLEX FCO LETTERS PAINTED MATTHEWS MATTE WHITE LETTERS T) BE MOUNTED FLUSH TO GLASS WITH VHB TAPE AND GIUCONE. REVERSE CDI VINYL: TO HAVE 3M #7725.10 OPAQUE WHITE REVERSE OUT VINYL ON SECOND SURFACE OF GLASS TO HIDE VHB TAPE AND SILICONE. Sign 007 5 est (Elm, SCALE:1 V2'=1'-0• II MAND FACTURE AND INSTALL SILL 161 SETS DFYINYL LETTERS LL IERS. To BE $ECONO SURFACE 3M #7725.10 oPAQOE WHITE VINYL. .. TO REAPPLIED 3' ABOVE MULLION TO BOTTOM OF LETTERS. ---------------- iF August 19, 2014; City Council approved the Master Sign Plan for Park Village. (MSP14-002) April 21, 2015; City Council approved a request for an amendment to the Master Sign Plan for Park Village to reduce the size of the Park Village Tower Feature. (MSP15-001) June 16, 2015; City Council approved a sign variance request for Modmarket to allow for attached fascia signs to exceed maximum sign area, letter and logo height; to include a cabinet tagline sign; and, to allow the logo to be duel lit (halo and internally illuminated). (SV15-004) November 3, 2015; City Council approved sign variance requests for Gloria's Latin Cuisine to allow signage with unique illumination and tag line. (SV15-007) January 19, 2016; City Council approved sign variance request for The Juice Bar noting a 24" J and all other letters not to exceed 18". (SV15-010) September 20, 2016; City Council denied a sign variance request for The Pretty Kitty. (SV16-013) May 8, 2017; following a denial from the Sign Board on May 4, 2017, ShopCore Properties withdrew their application to amend the Park Village Master Sign Plan. The proposed amendment to the Master Sign Plan for Park Village was to allow the addition of two (2) awareness signs and six (6) promotional sign holders. The amendment also proposed to remove the specific criteria approved for The Fresh Market and set that tenant space under the general sign criteria for Rim Buildings that are >_20,000 square feet. The remainder of the approved Master Sign Plan was not proposed to change. X x v .Z, December 5, 2017; City Council denied Eye Works a variance to the permitted letter height The east fagade (Al) allows for a maximum letter height of 24 inches and the south fagade (A2) allows for maximum letter height of 18 inches. The applicant is requesting a variance to allow the south fagade e letter height as the east in order to look balanced (SV17-016). `��� r i f f i, BLIILDING•A EAST ELEVATION 3132" scale TENANT SIGN SPECS. SEE SHEET # FOR !DETAILS. SQUARE FOOTAGE USED Sign 1 = 138 sq. ft. Sign 2 = 138 sq. ft. Total = 276 square Feet FIN►L ELECTRICAL CONNECTION BY TENANT SIGN EQ. 3E'-4" sU•. THESH MARKET EQ I - - ,� - _ BUILUiNG-A: NORTH ELEVATION EQ. TENANT SIGN SPECS: SEE SHEET H FOR DETA4LS. FINAL ELECTRICAL u CONNECTION BY CUSTOMER Southwest Elevation er gn th cation West/ Southwest Elevation Requested by Modmarket 43' LOGO DAY V[EW -A.—ka Varianc 48 inch height • Duel illumination — internal and halo Variances Wooden Backer 65.1 Sq. Ft. sign area Cabinet type tag line sign with internal illumination Letter Height — no variances Maximum allowed — 18 inches North — 16.5 inches Southwest — 17 inches GLORIAS, 3EML _ �a 1 Rendering of Proposed Sign Sign Board Approved (4-0); acknowledging approval of the east and west elevations, as submitted; however, aligning the north elevation sign to comply with the Master Sign Plan for that area; and reducing the restricted parking sign height to comply with the Sign Ordinance. CITY OF ISOUTHL,A Questions?