2022-03-22 CEDC Minutes WCITY OF
SOUTH LAKE
TEXAS
SOUTHLAKE COMMUNITY ENHANCEMENT AND DEVELOPMENT CORPORATION
BOARD MEETING MINUTES: March 22, 2022
LOCATION: The Marq Southlake
Legends Hall — Boardroom
285 Shady Oaks Drive
Southlake, Texas 76092
TIME: 6:00 p.m.
COMMUNITY ENHANCEMENT AND DEVELOPMENT CORPORATION BOARD
MEMBERS PRESENT: Board President Martin Schelling, Board Secretary Craig
Sturtevant, Jeff Wang, Mike Pazera, Bob Mundlin and Jennifer Kolb.
COMMUNITY ENHANCEMENT AND DEVELOPMENT CORPORATION BOARD
MEMBERS ABSENT: NONE
STAFF PRESENT: Chief Financial Officer & Board Treasurer Sharen Jackson, Director
of Community Services Chris Tribble, Director of Economic Development & Tourism
Daniel Cortez, Economic Development Specialist Stephanie Clayton, and Management
Assistant Bora Sulollari
1. Call to order
Board President Martin Schelling called the meeting to order at 6:00 p.m.
2. Consider approving the minutes from the February 22, 2022 Community
Enhancement and Development Corporation meeting
A motion was made to approve the minutes from the February 22, 2022 meeting.
Motion: Wang
Second: Kolb
Ayes: Schelling, Sturtevant, Pazera, Mundlin, Wang, Kolb
Nays: None
Abstain: None
Vote: 6-0-0
Motion Carried —APPROVED
March 22, 2022 CEDC Minutes
3. Consider the selection of Board officers
A motion was made to nominate Board officers: Martin Schelling as President, Mike
Pazera as Vice President, Craig Sturtevant as Secretary, and Sharen Jackson as
Treasurer.
Motion: Mundlin
Second: Kolb
Ayes: Schelling, Sturtevant, Pazera, Wang, Mundlin, Kolb
Nays: None
Abstain: None
Vote: 6-0-0
Motion Carried —APPROVED
4. Review Citizen Satisfaction Survey Results
Management Assistant Bora Sulollari provided the Board a presentation on the results
of the 2021 Citizen Satisfaction Survey. She discussed the City's performance at
meeting the needs of the residents and the verbatim responses indicating that the
City's growth is one of the most important issues facing Southlake. She also noted the
City's efforts should be focused on maintaining high quality services and addressing
the City's gap issues as they relate to managing traffic congestion, providing
pedestrian pathways and responding to code enforcement inquiries.
5. Economic Development
a. Consider a recommendation to City Council to reauthorize the City's tax
abatement policy
Director of Economic Development & Tourism Daniel Cortez provided the Board a
brief overview of the need to reauthorize the City's tax abatement policy, he made
the following observations:
• There are no changes being made to the policy.
• There are currently two active agreements with tax abatements: TD Ameritrade
and Varispace. Each year the tax abatement amount is dependent on their
performance, and it is possible for the business to receive no abatement. As
part of their agreements, they are required to meet specific performance
measures. The City works with the businesses to ensure these measures are
met.
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March 22, 2022 CEDC Minutes
A motion was made to approve the recommendation that City Council reauthorize the
tax abatement policy.
Motion: Wang
Second: Mundlin
Ayes: Schelling, Sturtevant, Pazera, Kolb, Wang, Mundlin
Nays: None
Abstain: None
Vote: 6-0-0
Motion Carried —APPROVED
6. Staff Reports
a. Financial Reports
i. The Marq Southlake financial highlights and membership sales report
Chief Financial Officer Sharen Jackson provided information about Champions
Club membership trends and revenue. She informed the Board that the City is
trending above 87% cost recovery as of the date of the meeting with a target
of 65% for the year. She noted that Champions Club revenue for February 2022
increased 53% over the prior year at the same time due to membership
increases. The month of February saw a new high for memberships at 2,679.
She also mentioned that Legends Hall is also performing well and is already
booked for every Saturday in December of this year.
ii. Sales Tax Report
Chief Financial Officer Sharen Jackson presented the Board with the most
recent sales tax data. She noted that the fiscal year-to-date sales tax
collections for the City are trending favorably and for January increased roughly
27.5% above the previous year's sales tax collections and just under 18%
above 2020 collections. She noted that we are currently $672,000 above what
was projected for collection for the year.
b. Economic and development activity report
Director of Economic Development & Tourism Daniel Cortez provided an update on
the opening of EVO Entertainment, the upcoming Celebrate Southlake event being
held March 25th and 26th, and the launch of the 2022 Business Climate Survey.
7. Adjourn
Board President Schelling adjourned the meeting at 6:42 p.m.
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March 22, 2022 CEDC Minutes
artin Schelling, Board President
Community Enhancement and Development Corporation Board
Craig t ant, Board Secretary
Com ity Enhancement and Development Corporation Board
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