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Item 9CCITY OF S0UTHLA1<,,,,E Department of Planning & Development Services STAFF REPORT August 9, 2022 CASE NO: MSP22-0002 PROJECT: Master Sian Plan for District 114 EXECUTIVE SUMMARY: Medici Development Partners is requesting approval of a Master Sign Plan for the District 114 development located at 2102 E. SH 114, Southlake, Texas. REQUEST: The proposed Master Sign Plan includes sign regulations for • 3 upper story attached signs; one on the east, west and south; • 1 attached first floor sign on the south elevation; 1 interior illuminated window sign; • 4 directional monument signs for the development entry and parking garage; • 2 directional signs attached to an exterior site wall; • 1 restricted parking sign for Starbucks; • 1 rules and regulation sign for attached to an existing wrought iron fence. The upper story building signs are prohibited in Sign Ordinance No. 704, as amended, unless approved as part of a master sign plan or variance. A detailed summary of the requested master sign plan is as follows: Sian Locations Site Tian In WAGE j [OEM LLLD fT!j.ffjl III ,T-T I, %"we l�� . muapo� Case No. MSP22-0002 Proposed Sign K-3 Entry Drive Directional Sign roposed Sign Locatior 6• L� r A CAMBRIA HOTEL Ak DELIVERIES A 2106 OFFICES 2102 OFFICES 4 PARKING GARAGE D-4: East - Upper Story Proposed Sign Location —�J .ICI M, r rpm, Elevation -- - - - - - -- -= -= -4 OC_G -I j. I � 7,L L Sign Detail 27 k 11 in 81,1 u, FU RY n ATHLETIX- Summary of Requested Signs Brief Description bh • Directional Monument Sign: Located at E. SH 114 main entry driveway • Sign ht.: 5 ft. • Sign face area 20 sf per face single face sign • Sign structure area 20 sf • Metal sign structure with concrete base • Total of 4 directional signs • East elevation: 3rd floor upper story attached sign • Reverse illuminated channel letters • Lease width 111.25 ft. • Letter height 30.5 in. • Logo height 69.5 in. • Sign area127.14 sf • Located within 75% of the fagade • Sign not congruent with tenant lease space. Tenant is located on 4tn floor, sign is on V floor 0t Sign Ord. 704-J gulations • Permitted • Sign ht.: 3 ft. • Sign width: 4 sf per sign face and 8 sf per sign • Sign area: 10 sf. • A minimum of 6 inches of masonry sign structure or material matching the building must completely surround sign face if the sign is visible from the street right-of-way. • Number of signs per site: 2: • Upper story sign requires City Council approval • Permitted • Max. letter ht.: 33 in. • Max. logo height 41.25 in • Sign area 77.9 sf • Placement must be in middle 75% of the fagade • Sign must be located on tenant's lease space Case No. MSP22-0002 Proposed Sign D-5: South Elevation — 11t Floor Proposed Sign Location r � �Mj Elevation Sign Detail TEXAS SECURITY D-6: South Elevation — First Floor Proposed Sign Location: r ! .'9r Elevation J MQ Fi Sign Detail 212 ,TEXAS SECURITY- -� n 40"I S A N K Brief Description Current Sign Ord. 704-J Regulations • South elevation: Interior window •Signs within 10 ft. of a sign, first floor, ±6 ft. from window, are regulated as window window signs • Less than 10% of window area • Max. 10% of Window Area • Interior window sign with LED • Illumination not permitted for backlit letters window signs. • South elevation: first floor Permitted attached sign • Reverse illuminated channel Permitted letters • Lease width: 62.25 ft. • Max Letter height.: 14 in. • Max. letter height 25.5 in. • Logo height 40 in. • Max. Logo height 31.9 in. • Sign area: 44.25 sf • Max. Sign area: 43.6 sf Incorrectly shown as 58.8 sf • Not located within 75% of the • Placement must be in middle single plane facade 75% of the facade • Sign congruent with tenant • Sign must be located on lease space tenant's lease space Case No. MSP22-0002 Proposed Sign D-7: West Elevation — Upper Story Proposed Sign Location: r � 57 FT] i Elevation Sign Detail 477" .,'TEXAS SECURITY BANK - D-8: South Elevation — Upper Story 3rd floor Proposed Sign Location r � 'rj I 1W, �_�■ lm1 Elevation SS=ft.______, H Imo---------' --- --- -- ----- ------------------------ Sign Detail Brief Description • West elevation: 3rd floor upper story attached sign • Reverse illuminated channel letters • Letter height 27.75 in. • Logo height 48 in. • Sign area ±99.5 sf Incorrectly shown as 159 sf • Not located within 75% of the single plane facade • Sign not congruent with tenant lease space • South elevation: 3rd floor upper story attached sign • Reverse illuminated channel letters • Letter height: 32 in. • Logo height: 42 in. • Sign Width: 55 ft. • Sign area: 148 sf • Not located within 75% of the single plane fapade • Sign congruent with tenant lease space Current Sign Ord. 704-J Regulations • Upper story sign requires City Council approval • Permitted • Max. letter height 16 in. (Cherry Lane frontage) • Logo ht.: 20 in • Sign area: 32.3 sf • Placement must be in middle 75% of the facade • Sign must be located on tenant's lease space • Upper story requires City Council approval. • Permitted • Max. letter height.: 25.1 in. • Max. logo height.: 31.4 in. • Max. sign area: 212.3 sf • Placement must be in middle 75% of the facade • Sign must be located on tenant's lease space Case No. MSP22-0002 Proposed Sign D-9: Starbucks — Restricted Parking Sign Proposed Sign Location: 4—L �A Sign Detail %i MOBILE ORDER PARKING ONLY 5 MINUTES D-10: East Wall — Directional Wall Sign Proposed Sion Location: Elevation DELIVERIES 0114 PLAZA A, z . M�pp Brief Description • South parking lot: 1- aluminum restricted parking sign at Starbucks • Sign area 1.5 sf • Height 4 ft. • Black lettering with green logo • East elevation of existing masonry wall: attached directional sign • Letter ht.: 4 in., double stack • Sign ht.: 10 in. • Sign width: 50 in. ft. • Sign area: 3.46 sf • Powder coated steel letters, non -lit Current Sign Ord. 704-J Regulations • Permits 1 per 25 parking spaces, but not less than 2 per tenant • Max. sign face 2 sf • Max. sign ht. 5 ft. • Limited to black lettering on a white background, logo and logo color not defined • Not a defined sign type Case No. MSP22-0002 Proposed Sign D-11: North Wall — Directional Sign Proposed Sign Location: Elevation DISTRICT 114 PLAZA D-12: North Fence — Warning & Security Sign Elevation .Ji IJ.I I ✓GICUI AI L571•Cr flu PLAZA Brief Description • North elevation of existing masonry wall: attached directional/identification sign • Letter ht.: 6 in., double stack • Sign ht.: 14 in. • Sign width: 44 in. ft. • Sign area: 1.8 sf • Powder coated steel letters; front lit by existing light • North elevation of existing fence: Warning and Security sign • Letter ht.: 6 in., double stack • Sign ht.: 32 in. • Sign width: 24 in. ft. • Sign area: 5.3 sf • Aluminum • Attached to wrought iron fence Current Sign Ord. 704-J Regulations • Not a defined sign type • Proposed sign is exempt from the Sign Ordinance regulations under Section 5.3.1 Exemptions Case No. MSP22-0002 Proposed Sign D-13: Parking Garage— Directional Sign Proposed Siqn Location: Sign Detail D-14: Parking Garage— Directional Sign Location oian ueian Brief Description • Directional Monument Sign: Located at Cherry St. parking lot west driveway • Sign height 3 ft. • Sign face area 15 sf per face and 30 sf per sign • Sign structure area 15 sf • Metal sign structure with concrete base • Total of 4 directional signs • Directional Monument Sign: Located at Cherry St. parking garage south driveway • Sign height 3 ft. • Sign face area 15 sf per face and 30 sf per sign • Sign structure area 15 sf • Metal sign structure with concrete base • Total of 4 directional signs Current Sign Ord. 704-J Regulations • Permitted • Max. sign height 3 ft. • Max. sign face area 4 sf per sign face and 8 sf per sign • Max. sign structure area 10 sf. • A minimum of 6 inches of masonry sign structure or material matching the building must completely surround sign face if the sign is visible from the street right-of-way. • Max. 2 signs per site • Permitted • Max. sign height 3 ft. • Max. sign face area 4 sf per sign face and 8 sf per sign • Max. sign structure area 10 sf. • A minimum of 6 inches of masonry sign structure or material matching the building must completely surround sign face if the sign is visible from the street right-of-way. • Max. 2 signs per site Case No. MSP22-0002 Proposed Sign Brief Description Current Sign Ord. 704-J Regulations D-15: Parking Garage— Directional Sign Directional Monument Sign: Permitted Located at Cherry St. parking Location e Sign Detail garage north driveway • Sign height 3 ft. • Sign face area 15 sf per face and 30 sf per sign • Sign structure area 15 sf • Metal sign structure with concrete base Total of 4 directional signs • Max. sign height 3 ft. • Max. sign face area 4 sf per sign face and 8 sf per sign • Max. sign structure area 10 sf. • A minimum of 6 inches of masonry sign structure or material matching the building must completely surround sign face if the sign is visible from the street right-of-way. • Max. 2 signs per site At the Sign Board meeting, the applicant made his presentation and included a revision to Sign D-8 to reduce the sign width and area from 60.4 ft. wide and 231 sq. ft. in area to 55 ft. wide and 148 sq. ft. in area. However, the actual sign area of the reduced sign width is approximately 192.5 sq. ft. ACTION NEEDED: Consider approval of Master Sign Plan ATTACHMENTS: (A) Background Information (B) Vicinity Map PowerPoint Presentation Plans STAFF CONTACT: Ken Baker 817-748-8067 Patty Moos 817-748-8269 Case No. MSP22-0002 BACKGROUND INFORMATION APPLICANT: Medici Development Partners PROPERTY SITUATION: 2102 E. SH 114, Southlake, Texas LEGAL DESCRIPTION: Lot 2R, Kimball Park STRATEGIC LINK: C4 — Attract & keep top -tier businesses to drive a dynamic & sustainable economic environment SIGN HISTORY: September 5, 2017; City Council approved an upper story attached sign for Keller Williams on the 4th floor on the south elevation not congruent with the lease space. (SV17-010) September 5, 2017; City Council approved sign variances for two monument signs and noting the following: the approval of two alternate monument signs as presented and granting the following variances: SH 114 monument sign: allowing the sign to be located approximately 2 feet from the property line and noting that property is approximately 30' from the SH 114 frontage road curb; allowing 14 panels on the sign, including Cambria and The Offices; and allowing the property address to be at the bottom of the sign structure; the Kimball Avenue sign: allowing the sign height to be 7 feet 6 inches; allowing the sign face height to be 5 feet; allowing 14 panels on the sign, again including the words Cambria and The Offices; and allowing the property address to be at the bottom of the sign structure. Also noting, the Cambria lettering on both sets of signs will be yellow and the panels below the Cambria panel will be white or silver lettering; noting the Kimball Park lettering will be in metallic or silver lettering, and the lettering below Kimball Park panel will be in their [corporate] font with no logos and be of silver, metallic, or white colors only. Also noting, on the left side, under the Cambria lettering, tenants will be able to put a logo with their [corporate] name. (SV17-011) March 3, 2020; Approved a sign variance to allow an upper story attached building sign for C.H. Robinson to be located on a wall that is not entirely congruent with the tenant's lease space and to allow larger than permitted letter and logo heights limiting the logo height to 48-inches. (SV20-0002) May 17, 2022: City Council approved a sign variance for Starbucks to allow 2 attached illuminated signs on the south elevation (Signs A and E), allow a logo larger than permitted on the south and east elevations (Signs A and B), allow an illuminated window sign (Sign C), and allow an attached logo sign on a wall not congruent with the lease space and located on a masonry wall (fence) facing north (Sign F). (SV22-0005) SIGN BOARD: August 4, 2022; Approved (7-0) subject to the Staff Report dated August 3, 2022; and noting that Item No. D-8, in the sign package, Case No. Attachment A MSP21-0006 Page 1 that approval is modified to reflect the applicant's desire to change the Trinity Investor sign to 55 ft. (width) and 148 sq. ft. (area); and also noting with respect to Sign D-15, the parking garage directional sign, the applicant will change the wording on that, based on a mistake that was included in the packet. STAFF COMMENTS: City Council approval of the proposed plan does not eliminate the requirement for appropriate sign application submittals prior to installation of signs. Please contact Seantay Carpenter at 817-748- 8215 or scarpenter(o�ci.south Iake.tx.us for sign application processing and pre -install inspections. Note: Any accent lighting on the building highlighting the building will require a plan and must be shown on all exhibits or accent ground lighting sign variance or master sign Case No. MSP21-0006 Attachment A Page 2 Vicinity Map District 114 `o 210a g 2100 w 1751) o 2104 2112 Ln 1910 41k. Aso 0 7g L� & 20U0 8 ITS 2120 2150 23 - 114 21111 tV 1 b zM 270 a U 2N d MSP -0002 Master Sign Plan .i 0 00180 360 Feet Case No. Attachment B MSP21-0002 Page 1