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Item 9ASOUTHLAKE PLANNING & DEVELOPMENT SERVICES STAFF REPORT May 31, 2022 CASE NO: SV22-0006 PROJECT: Sign Variance for Kohl's + Sephora EXECUTIVE SUMMARY: Mr. Sign Man is requesting approval of variances to Sign Ordinance No. 704, as amended, and the Gateway Plaza I Master Sign Plan (MSP) to allow the following: • Allow 2 signs on the same east elevation (existing Kohl's sign + the new Sephora sign); • Allow signage on the east elevation that exceeds the square footage currently permitted; • Allow a sign type (cabinet sign) not currently permitted; and • Allow a sign with push through letters (letter type not currently permitted). The proposed attached sign is located at 3001 E. SH 114, Southlake, Texas. REQUEST DETAILS: Kohl's stores are adding "Sephora at Kohl's" across its stores nationwide. The store -in-store partnership concept allows Sephora to occupy space within the existing Kohl's buildings. According to a Kohl's press release, the typical Sephora space is approximately 2,500 square feet and is located toward the front of the store. The Kohl's lease space is generally located approximately 480 feet north of the northeast intersection of Gateway Drive and E. Southlake Blvd. and located within the Gateway Plaza Phase I. The Kohl's lease space is approximately 87,392 square feet in floor area, categorizing it in the Gateway Phase 1 Master Sign Plan as an anchor store. The approved Gateway Plaza Phase I Master Sign Plan for this lease space allows a maximum signage area of 5 feet by 39 ft. in width (195 sq. ft. area), a maximum letter height of 60 inches and requires aluminum channel letters with Plexiglas faces. The existing east elevation Kohl's sign contains 5-foot letters and is 193.3 sf in area. The proposed sign will be located on the same east elevation directly below the existing Kohl's sign and will have internally lit 18-inch white push thru acrylic letters on a 15 ft. by 2.66 ft. hanging cabinet sign (39.9 sq. ft.). The total sign area Case No. SV22-0006 for both signs of 233.2 sq. ft. and exceeds the Master Sign Plan allowable sign area of 195 sq. ft. and the Sign Ordinance allowable sign area of 224 sq. sf. The proposed push thru letters are not defined in the Sign Ordinance. Cabinet signs are not permitted in the Sign Ordinance and the Gateway Plaza Master Sign Plan. The specific variances requested for the attached sign are shown in the table on the following page. The black text represents regulations currently allowed in the Gateway I Master Sign Plan (MSP) and Sign Ordinance 704, as amended and the red text represents the request variances: Sign Regulation Permitted by Gateway 1- MSP Permitted by 704 as amended proposed Variances • Maximum sign area of Allow 2 signs on the same 224 square feet east elevation (existing currently allowed — Kohl's sign + the new 233.2 square feet of Sephora sign); • Maximum sign area of 195 total sign area is Allow signage on the east square feet — 233.2 square requested. elevation that exceeds the feet of total sign area is square footage currently requested. • Each lease or tenant allowed; space shall be Allow a sign type (cabinet • Individually lighted aluminum permitted only one sign) not currently channel letters with plexiglass attached building sign permitted; and Attached Sign fronts. A cabinet sign with per street front — two Allow a sign with push push through letters not listed signs requested on the through letters (letter type as a permitted sign type on east elevation of the not currently permitted). the east elevation is building requested. ..� • Individually lit Allow the additional sign as aluminum channel presented (see below): i • ' ' letters with logo. �• A cabinet sign with t =-- push through letters • not listed as a °`n^ permitted sign type on the east elevation is requested. Letter Height 60 inches 42 inches 18 inches Sephora:39.9 sq. ft. Max. Sign Area 195 sq. ft. 224 sq. ft. Kohl's: 193.3 sq. ft. Total area: 233.2 sq. ft. ACTION NEEDED: Consider Approval of Requested Sign Variance Case No. SV22-0006 ATTACHMENTS: (A) Background Information (B) Vicinity Map PowerPoint Presentation Demonstration Plans STAFF CONTACT: Ken Baker (817)748-8067 Patty Moos (817)748-8269 Case No. SV22-0006 BACKGROUND INFORMATION APPLICANT: Mr. Sign Man OWNER: Kite Realty PROPERTY SITUATION: 3001 E. SH 114, Southlake, Texas LEGAL DESCRIPTION: Lots 3, Block 1, Gateway Plaza Addition Phase I CURRENT ZONING: "S-P-2" Generalized Site Plan District STRATEGIC LINK: C4 — Attract & keep top -tier businesses to drive a dynamic & sustainable economic environment HISTORY: February 2, 1999; Master Sign Plan approved for Gateway Plaza Ph I. December 7, 2004; Sign Variance for Shogun Restaurant was approved. (SP04-268) November 20, 2007; Sign Variance for Modia was approved. (SP07-396) February 21, 2012; Sign Variance for Mellow Mushroom was approved. (SV12-002) June 19, 2012; Sign Variance for Modia was approved. (SV12-007) February 5, 2013; Sign Variance for Men's Wearhouse was approved. (SV12-030) October 1, 2019; Sign Variance was approved for The Christmas Shoppe. (SV19-0011) November 5, 2019; Sign Variance was approved for Epicenter for the Arts (SV19-0016) May 18, 2021; Sign Variance for Five Below was denied for the backer plate and monument sign panels. (SV21-0008) SIGN BOARD: May 19, 2022; Approved (5-0) subject to the Staff Report dated May 13, 2022. STAFF COMMENTS: The application exhibits are hyper -linked to this report. City Council approval of the request does not eliminate the requirement for an appropriate sign application submittal prior to sign installation. Please contact Seantay Carpenter for sign application processing and pre -install inspection. Seantay can be reached at 817-748-8215 or scarpenter(a)ci.south lake. tx.us. Case No. Attachment A SV22-0006 Page 1 Variance Criteria: 9.6.2 VARIANCES a. Variance Authorized. The City Council may authorize variances to any restriction set forth in this ordinance, including but not limited to the number, type, area, height, or setback of signs, or any other aspect involved in the sign permitting process. b. Approval Standards. In granting any variance, City Council shall consider the following criteria: (i) Special conditions exist which are peculiar to the land, structure or building involved and are not applicable to other lands, buildings or structures in the same zone. The City may attach such conditions to granting all or a portion of any variance necessary to achieve the purpose of this ordinance, and; (ii) The strict interpretation of the provisions of the ordinance would deprive the applicant of rights commonly enjoyed by other properties in the same zone under the terms of the ordinance, and; (iii) The special conditions and circumstances do not result from the actions of the applicant and such conditions and circumstances do not merely constitute pecuniary hardship or inconveniences, and; (iv) Granting the variance will meet the objectives of the ordinance and not be injurious to the adjoining property owners or otherwise detrimental to the public welfare, and; (v) The request will be the minimum variance necessary to alleviate the special hardship or practical difficulties faced by the applicant in meeting the requirements of this ordinance; and; (vi) Granting of the variance will be in harmony with the spirit and purpose of this sign ordinance. (vii) Granting of a variance shall be specific to the subject sign(s). Any modification of the signage approved by the variance or the installation of new or replacement signage that does not meet the specific requirements of the City Council variance approval is prohibited and will be deemed non -compliant. Application Process. Any request for a variance shall be made to the Administrative Official and be accompanied by a completed application and a non-refundable filing fee in the amount specified in the current fee schedule adopted by City Council. The sign Board's recommendation will be forwarded to the City Council for their consideration. Case No. Attachment A SV22-0006 Page 2 Vicinity Map Kohl's + ephora TT9 LQ �O Q 45 275T � V5 M7 2727 MT 7%f " 290 275 2777 2555 ' /r 380 pr} o r *� -0 00 t 3 Sign Variance D 90100 360 v Feet Case No. Attachment B ZA22-0006 Page 1