Item 9ASOUTHLAKE
PLANNING & DEVELOPMENT
SERVICES
STAFF REPORT
May 31, 2022
CASE NO: SV22-0006
PROJECT: Sign Variance for Kohl's + Sephora
EXECUTIVE
SUMMARY: Mr. Sign Man is requesting approval of variances to Sign Ordinance No. 704, as
amended, and the Gateway Plaza I Master Sign Plan (MSP) to allow the
following:
• Allow 2 signs on the same east elevation (existing Kohl's sign + the new
Sephora sign);
• Allow signage on the east elevation that exceeds the square footage
currently permitted;
• Allow a sign type (cabinet sign) not currently permitted; and
• Allow a sign with push through letters (letter type not currently
permitted).
The proposed attached sign is located at 3001 E. SH 114, Southlake, Texas.
REQUEST
DETAILS: Kohl's stores are adding "Sephora at Kohl's" across its stores nationwide. The
store -in-store partnership concept allows Sephora to occupy space within the
existing Kohl's buildings. According to a Kohl's press release, the typical Sephora
space is approximately 2,500 square feet and is located toward the front of the
store.
The Kohl's lease space is generally located approximately 480 feet north of the
northeast intersection of Gateway Drive and E. Southlake Blvd. and located
within the Gateway Plaza Phase I. The Kohl's lease space is approximately
87,392 square feet in floor area, categorizing it in the Gateway Phase 1 Master
Sign Plan as an anchor store.
The approved Gateway Plaza Phase I Master Sign Plan for this lease space
allows a maximum signage area of 5 feet by 39 ft. in width (195 sq. ft. area), a
maximum letter height of 60 inches and requires aluminum channel letters with
Plexiglas faces.
The existing east elevation Kohl's sign contains 5-foot letters and is 193.3 sf in
area. The proposed sign will be located on the same east elevation directly below
the existing Kohl's sign and will have internally lit 18-inch white push thru acrylic
letters on a 15 ft. by 2.66 ft. hanging cabinet sign (39.9 sq. ft.). The total sign area
Case No.
SV22-0006
for both signs of 233.2 sq. ft. and exceeds the Master Sign Plan allowable sign
area of 195 sq. ft. and the Sign Ordinance allowable sign area of 224 sq. sf. The
proposed push thru letters are not defined in the Sign Ordinance. Cabinet signs
are not permitted in the Sign Ordinance and the Gateway Plaza Master Sign Plan.
The specific variances requested for the attached sign are shown in the table on
the following page. The black text represents regulations currently allowed in the
Gateway I Master Sign Plan (MSP) and Sign Ordinance 704, as amended and
the red text represents the request variances:
Sign Regulation
Permitted by Gateway 1- MSP
Permitted by
704 as amended
proposed Variances
• Maximum sign area of
Allow 2 signs on the same
224 square feet
east elevation (existing
currently allowed —
Kohl's sign + the new
233.2 square feet of
Sephora sign);
• Maximum sign area of 195
total sign area is
Allow signage on the east
square feet — 233.2 square
requested.
elevation that exceeds the
feet of total sign area is
square footage currently
requested.
• Each lease or tenant
allowed;
space shall be
Allow a sign type (cabinet
• Individually lighted aluminum
permitted only one
sign) not currently
channel letters with plexiglass
attached building sign
permitted; and
Attached Sign
fronts. A cabinet sign with
per street front — two
Allow a sign with push
push through letters not listed
signs requested on the
through letters (letter type
as a permitted sign type on
east elevation of the
not currently permitted).
the east elevation is
building
requested.
..�
• Individually lit
Allow the additional sign as
aluminum channel
presented (see below):
i • ' '
letters with logo.
�•
A cabinet sign with
t =--
push through letters
•
not listed as a
°`n^
permitted sign type on
the east elevation is
requested.
Letter Height
60 inches
42 inches
18 inches
Sephora:39.9 sq. ft.
Max. Sign Area
195 sq. ft.
224 sq. ft.
Kohl's: 193.3 sq. ft.
Total area: 233.2 sq. ft.
ACTION NEEDED: Consider Approval of Requested Sign Variance
Case No.
SV22-0006
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
PowerPoint Presentation
Demonstration
Plans
STAFF CONTACT: Ken Baker (817)748-8067
Patty Moos (817)748-8269
Case No.
SV22-0006
BACKGROUND INFORMATION
APPLICANT: Mr. Sign Man
OWNER: Kite Realty
PROPERTY SITUATION: 3001 E. SH 114, Southlake, Texas
LEGAL DESCRIPTION: Lots 3, Block 1, Gateway Plaza Addition Phase I
CURRENT ZONING: "S-P-2" Generalized Site Plan District
STRATEGIC LINK: C4 — Attract & keep top -tier businesses to drive a dynamic & sustainable
economic environment
HISTORY: February 2, 1999; Master Sign Plan approved for Gateway Plaza Ph I.
December 7, 2004; Sign Variance for Shogun Restaurant was approved.
(SP04-268)
November 20, 2007; Sign Variance for Modia was approved. (SP07-396)
February 21, 2012; Sign Variance for Mellow Mushroom was approved.
(SV12-002)
June 19, 2012; Sign Variance for Modia was approved. (SV12-007)
February 5, 2013; Sign Variance for Men's Wearhouse was approved.
(SV12-030)
October 1, 2019; Sign Variance was approved for The Christmas Shoppe.
(SV19-0011)
November 5, 2019; Sign Variance was approved for Epicenter for the Arts
(SV19-0016)
May 18, 2021; Sign Variance for Five Below was denied for the backer
plate and monument sign panels. (SV21-0008)
SIGN BOARD: May 19, 2022; Approved (5-0) subject to the Staff Report dated May 13,
2022.
STAFF COMMENTS: The application exhibits are hyper -linked to this report. City Council
approval of the request does not eliminate the requirement for an
appropriate sign application submittal prior to sign installation. Please
contact Seantay Carpenter for sign application processing and pre -install
inspection. Seantay can be reached at 817-748-8215 or
scarpenter(a)ci.south lake. tx.us.
Case No. Attachment A
SV22-0006 Page 1
Variance Criteria:
9.6.2 VARIANCES
a. Variance Authorized. The City Council may authorize variances to
any restriction set forth in this ordinance, including but not limited to
the number, type, area, height, or setback of signs, or any other
aspect involved in the sign permitting process.
b. Approval Standards. In granting any variance, City Council shall
consider the following criteria:
(i) Special conditions exist which are peculiar to the land,
structure or building involved and are not applicable to other
lands, buildings or structures in the same zone. The City may
attach such conditions to granting all or a portion of any
variance necessary to achieve the purpose of this ordinance,
and;
(ii) The strict interpretation of the provisions of the ordinance
would deprive the applicant of rights commonly enjoyed by
other properties in the same zone under the terms of the
ordinance, and;
(iii) The special conditions and circumstances do not result from
the actions of the applicant and such conditions and
circumstances do not merely constitute pecuniary hardship or
inconveniences, and;
(iv) Granting the variance will meet the objectives of the ordinance
and not be injurious to the adjoining property owners or
otherwise detrimental to the public welfare, and;
(v) The request will be the minimum variance necessary to
alleviate the special hardship or practical difficulties faced by
the applicant in meeting the requirements of this ordinance;
and;
(vi) Granting of the variance will be in harmony with the spirit and
purpose of this sign ordinance.
(vii) Granting of a variance shall be specific to the subject sign(s).
Any modification of the signage approved by the variance or
the installation of new or replacement signage that does not
meet the specific requirements of the City Council variance
approval is prohibited and will be deemed non -compliant.
Application Process. Any request for a variance shall be made to the
Administrative Official and be accompanied by a completed application
and a non-refundable filing fee in the amount specified in the current fee
schedule adopted by City Council. The sign Board's recommendation will
be forwarded to the City Council for their consideration.
Case No. Attachment A
SV22-0006 Page 2
Vicinity Map
Kohl's + ephora
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Case No. Attachment B
ZA22-0006 Page 1