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Item 9A - NarrativeZQ% SOUTHLAKE PLANNING & DEVELOPMENT SERVICES SIGN VARIANCE APPLICATION Demonstration Please demonstrate that the following conditions are applicable to the requested sign variance: That a literal enforcement of the sign regulation will create an unnecessary hardship or practical difficulty on the applicant. Applicant is applying to add the words Home Furnishings to the entry of the building. The sign will be non illuminated and will conform with the sign ordinance requiring 2" deep letters. Customer is concerned that the public needs to see that this is a home furnishing company. The letters are small at 11" and will fall below the bollard on the facade of the building. ?. That the situation causing the unnecessary hardship or practical difficulty is unique to the affected property and is not self imposed. This is unique to this location as the signage is difficult to see as it is and this will add clarification to the general public as to what the store is. 3. That the variance will not injure and will be wholly compatible with the use and permitted development of adjacent properties. The addition to the existing variance will not injure anyone and is compatible with other properties located at this site. 4. That the variance will be in harmony with the spirit and purpose of the sign ordinance. The variance is in harmony with the spirit and purpose of the sign ordinance and will serve just to add a description as to what the store is. 1400 Main Street, Suite 310, Southlake, TX 76092 Phone: (817) 748-8215 Fax: (817) 748-8077 Revised: December 2021