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Item 9D - Mesero DemonstrationMesero U HL KE PLANNING & OEVEL12Ph4E]•aT &ERV10ES SIGN VARIANCE APPLICATION Demonstration Please dermmstote that the following candifions are applicable to- the requested sign variance: That a literal enforcement of the sign regulation will create an unnecessary hardship or practical difficultyan the applicant. The previously approved sign variance included 6-114" non -illuminated letters for the "Mexican Spirit I American Lire" tag line- We believe that not illuminating the letterswilI be ineffective advertising and an unnecessary hardship- The applicant is proposing to have these letters backlit (halo effect)_ The proposed 9" height is appropriately sized on the building and is as small as can be manufactured for a reverse lit channel letter. 2. 7hat the situation causing the unnecessary hardship or practical dffficufty is unique to the affected property and i s not self impased. 3. 7hat the variance wvil I not injure and will be wholly campadhle with the use and permitted development of adjacent properties. 4. 7hat the variance will I be in harmony with the spi rit and purpose of the sign ordinance. 1400 )Um S'S7eeL, Site 31C, SmA2akL TX 70M Plwoe: (817) MI-3215 Fat. (Z17) A&K77 Ra Asai lamars 2020