Item 9C - LenscraftersSOUTHLAKE
PLANNING & DEVELOPMENT
SERVICES
STAFF REPORT
February 22, 2022
CASE NO: SV22-0001
PROJECT: Sign Variance for LensCrafters
EXECUTIVE
SUMMARY: LensCrafters is requesting approval of a variance to Sign Ordinance No. 704, as
amended, and to the Shops of Southlake (MSP) to allow an illuminated lifestyle
image sign. LensCrafters is located at 1251 E. Southlake Blvd., Suite 333,
Southlake, Texas.
REQUEST
DETAILS: LensCrafters is generally located approximately 300 feet east of the southeast
intersection of S. Carroll Avenue and E. Southlake Blvd. in the Shops of
Southlake. The proposed lifestyle image sign is located at the south entry, facing
the interior parking and pedestrian area and will be programed to change once a
day.
The specific variance requested for the illuminated lifestyle sign are as follows:
E. Southlake Blvd.
Case No.
SV22-0001
Proposed Sign
Location
Permitted by
Shops of
Southlake MSP
Permitted by
704, as amended
Proposed (SV21-0022)
Illuminated Lifestyle
Illuminated
. Permitted for 50% of total
• Illuminated Lifestyle Image (image
Image
Lifestyle Image not
window area ( allowable
changes once a day)
South Elevation
listed in Master
1,164 sf)
• Sign width: 6 ft.
Sign Plan
. Non -illuminated
• Sign ht.: 8.5 ft.
• Sign area: 51 sq. ft.
o
1m
• Distance from window: 18.5 inches
0-
• No. of Signs: 1 sign
• Image changes once a day
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ACTION NEEDED: Consider Approval of Requested Sign Variance
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
PowerPoint Presentation
Demonstration
Plans
STAFF CONTACT: Ken Baker (817)748-8067
Patty Moos (817)748-8269
Case No.
SV22-0001
BACKGROUND INFORMATION
APPLICANT: LensCrafters
OWNER: Carroll/1709, Ltd.
PROPERTY SITUATION: 1251 E. Southlake Blvd., Southlake, Texas
LEGAL DESCRIPTION: Lot 5, Block 1, Shops of Southlake
CURRENT ZONING: "S-P-2" Generalized Site Plan District
STRATEGIC LINK: C4 — Attract & keep top -tier businesses to drive a dynamic & sustainable
economic environment
HISTORY: City Council approved a Conditional Sign Permit for the Shops of
Southlake on October 18, 2005. (SP05-258)
City Council approved the Conditional Sign Permit for monument signs
for the Shops of Southlake on February 7, 2006. (SP06-081)
City Council approved a sign variance request for Nordstrom Rack on
May 5, 2009. (SV09-006)
City Council approved revisions to the shops of Southlake Conditional
Sign Permit (MSP) for building blade signs, pedestrian blade signs,
awning signs, light pole banner signs, umbrella signs, sandwich board
signs, and fascia signs on June 7, 2011. (MSP11-002)
City Council approved a sign variance request for St. Bernard an attached
building sign with a back lit backer plate located on the west elevation and
not within the required middle 75% of the facade on May 18, 2021. (SV21-
0010)
City Council approved a sign variance request for Nordstrom Rack for an
attached building sign with larger that permitted individual internally
illuminated channel letters and that the applicant can consider face lit or
back lit channel letters in an approved color or any sign type that meets
the Sign Ordinance on May 18, 2021. (SV21-0011)
City Council approved a Sign Variance for Mesero to allow 3 attached
signs on the north, south and west elevations that have larger than
permitted letter heights with push thru amber face lit and backlit channel
letters and a tag line using white acrylic letters '/2 inch thick. The sign
letters appear white during daylight but will appear orange with an orange
halo at nighttime with the proposed amber LED lights within the sign
structure on November 16, 2021 (SV21-0024)
SIGN BOARD: February 17, 2022; Approved (6-0) subject to the Staff Report dated
February 11, 2022 and limiting the (illuminated) lifestyle image sign to
change once a day and to only have lifestyle images.
Case No. Attachment A
SV22-0001 Page 1
STAFF COMMENTS: The application exhibits are hyper -linked to this report. City Council
approval of the request does not eliminate the requirement for an
appropriate sign application submittal prior to sign installation. Please
contact Seantay Carpenter for sign application processing and pre -install
inspection. Seantay can be reached at 817-748-8215 or
scarpenter(a)-ci.south lake. tx.us.
Variance Criteria:
9.6.2 VARIANCES
a. Variance Authorized. The City Council may authorize variances to
any restriction set forth in this ordinance, including but not limited to
the number, type, area, height, or setback of signs, or any other
aspect involved in the sign permitting process.
b. Approval Standards. In granting any variance, City Council shall
consider the following criteria:
(i) Special conditions exist which are peculiar to the land,
structure or building involved and are not applicable to other
lands, buildings or structures in the same zone. The City may
attach such conditions to granting all or a portion of any
variance necessary to achieve the purpose of this ordinance,
and;
(ii) The strict interpretation of the provisions of the ordinance
would deprive the applicant of rights commonly enjoyed by
other properties in the same zone under the terms of the
ordinance, and;
(iii) The special conditions and circumstances do not result from
the actions of the applicant and such conditions and
circumstances do not merely constitute pecuniary hardship or
inconveniences, and;
(iv) Granting the variance will meet the objectives of the ordinance
and not be injurious to the adjoining property owners or
otherwise detrimental to the public welfare, and;
(v) The request will be the minimum variance necessary to
alleviate the special hardship or practical difficulties faced by
the applicant in meeting the requirements of this ordinance;
and;
(vi) Granting of the variance will be in harmony with the spirit and
purpose of this sign ordinance.
(vii) Granting of a variance shall be specific to the subject sign(s).
Any modification of the signage approved by the variance or
the installation of new or replacement signage that does not
meet the specific requirements of the City Council variance
approval is prohibited and will be deemed non -compliant.
Application Process. Any request for a variance shall be made to the
Administrative Official and be accompanied by a completed application
and a non-refundable filing fee in the amount specified in the current fee
schedule adopted by City Council. The sign Board's recommendation will
be forwarded to the City Council for their consideration.
Case No. Attachment A
SV22-0001 Page 2
WCommunity DevelopmentlMEMOOgnslSign Variance12020SV22-0001 - LensCrafters
Case No. Attachment A
SV22-0001 Page 3
Vicinity Map
Lensrafters
140 FOUNTAIN �
PL
1100 1110 1200 1400 1402
F_M_ 1
1035 `I '140-1
1431 1451 1471
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1445
1425 1435 1465
RUCKER FAD
302 �Lti4
`o 12/41216 1218 1220 122
WPSTPQNT D
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- V -0001
3 Sign Variance
4 0 D 18D 360
Fee -
Case No. Attachment B
ZA22-0001 Page 1