Item 9ASOUTHLAKE
PLANNING & DEVELOPMENT
SERVICES
STAFF REPORT
February 22, 2022
CASE NO: SV21-0027
PROJECT: Sign Variance for EVO Entertainment
EXECUTIVE
SUMMARY: 5G Studio, on behalf of EVO Entertainment, is requesting approval of variances
to the Southlake Town Square (MSP) for EVO Entertainment (former Harkins
Theater building) for an attached building sign on the northeast elevation (moved
north of the previously approved location), a relocation and resize of the previous
approved media display to east patio wall, and an additional media display (5
televisions) on the northwest patio wall. EVO Entertainment is located at 1450
Plaza Place.
REQUEST
DETAILS: The proposed EVO Entertainment is generally located approximately 230 feet
south of the northwest intersection of the SH 114 access road and Central
Avenue and located within Southlake Town Square.
The report is structured such that the proposed signage is evaluated against the
Town Square Sign Master Plan and the City's Sign Ordinance 704-J, as
amended. Previously, EVO was granted approval to the Southlake Town Square
Master Sign Plan requirements and the Sign Ordinance No. 704, as amended,
for the current EVO Entertainment signage (SV21-0012). The approved signs
included:
• The attached trellis with the attached EVO sign at the northwest entry.
• The attached Fun, Film and Games sign located on the northwest patio
wall.
• The attached EVO and Fun, Film and Games building signs at the
northeast elevation and the (fronting E. SH 114).
• The attached Press Play Sign at the southwest elevation.
• The two attached vertical wall washer signs on the northwest elevations
(north and south of the patio).
• The attached internally lit exterior perimeter vertical lights at the building
corners.
• The 8 attached movie poster sign on the northwest elevation north of the
entrance.
• The large media display sign on the north elevation of the patio as
permitted in the Town Square Master Sign Plan.
The specific variances requested for the attached signage are as follows:
Proposed Sign
Current 704-J
Town Square
Sign Type
Details
Regulations
Master Sign Plan
(comparison only)
Attached Building Sign — A3 (SE
. 22 ft. from ground to
. Max. letter height
• Max. letter height
elevation)
sign (from top of
allowed is 14 in.
allowed is 61 inches
Original approved sign location
retaining wall)
. Max. area allowed is
• Max. area allowed is .5
• Letter heights: 11' 3"
100 sf
sf/ linear ft.: 198 sf
m
and 2'-7 3/4"
•One attached sign
. Combination of 3 of 5
n � n
D
• 478 sf in area
allowed per street
sign types per lease
• 5" deep open channel
front with a total of
space, fascia proposed
letters with white LEDs,
two on the building.
• Open channel letters
white interior returns
. 5 in. deep channel
illuminated with
and backs and
letters with white
exposed light source
peppercorn exterior
LEDs
a
return with interior
illuminated multi -color
triangle logo
• Fascia sign attached to
Proposed New Sign Location
Sign Detail
to the southeast building
fagade.
Location
PROPOSED
Moved from the
Not a specified sign
Allowed up to 300 sf
Patio Electronic Signs
previously approved
type.
West Patio East Wall
north patio wall under
Large screen
SV21-0012.
Four (4) electronic
r�
displays for one screen
I
Area each: 45" x 80"
Total area: 144 sf
--.
The screens will display
=F
sports programs and
movies for themed
events along with a still
images for advertising
EVO products and
events. Screens will
only be on during
"
operating hours.
Proposed Sign
Current 704-J
Town Square
Sign Type
Details
Regulations
Master Sign Plan
com arison onl
PROPOSED
Five(4) electronic
Not a specified sign
Not a specified sign
displays (tv)
type
type in Town Square
Patio Electronic Signs
MSP
West Patio North Wall
Area each: 65"
Televisions
Total area: 101 sf
The screens will display
- ---�
sports programs and
movies for themed
events along with a still
------
images for advertising
EVO products and
events. Screens will
a
only be on during
operating hours.
ii
i -
I
I„woEoww,o,�
I I _6
Jrc
• 37 ft. from ground
• Max. letter height
. Max. letter height
• Letter heights: 11' 3"
allowed is 14 in.
allowed is 61 inches
APPROVED
Attached Sign (Trellis) — Al (NW main
and 2'-7 3/4"
• Max. area allowed is
• Max. area allowed is .5
entrance)
• 478 sf in area
100 sf
sf/ linear ft.: 198 sf
• 5" deep open channel
• One attached sign
• Combination of 3 of 5
letters with white LEDs,
allowed per street
sign types per lease
_ m
white interior returns
front with a total of
space, fascia proposed
P' -
and backs and
two on the building.
g.
Open channel letters
peppercorn exterior
5 in. channel letters
illuminated with
'
return with interior
exposed light source
illuminated multi -color
Sign Detail
triangle logo
• Fascia sign attached to
�-
aluminum trellis
-..M.µ
structure
Location
Proposed Sign
Current 704-J
Town Square
Sign Type
Details
Regulations
Master Sign Plan
com arison onl
• 20 ft. from ground to
•Max. letter height
• Max. letter height
APPROVED
Attached Building Sign — A2 (NE elevation-
sign (from top of
retaining wall)
allowed is 41 in.
allowed is 61 inches
. Max. area allowed is .5
SH114)
• Letter heights: 11' 3"
Max. area allowed is
sf/ linear ft.: 107 sf
32,¢„
and 2'-7 3/4"
155 sf
•One attached sign•
Combination of 3 of 5
• 478 sf in area
allowed per street
sign types per lease
• 5" deep channel open
front with a total of
space, fascia proposed
letters with white LEDs,
two on the building
Open channel letters
white interior returns
5 in. channel letters
illuminated with
and backs and
exposed light source
peppercorn exterior
return with interior
Sign Detail
illuminated multi -color
triangle logo
Location
rm
m
• 31 ft. from ground to
• Max. letter height
• Max. top floor letter
APPROVED
sign
allowed is 14 in.
height allowed is 61
Attached Building Sign — B Logo (SW
• Logo height: 13' 7 1/2"
• Max. area allowed is
inches
elevation)
• Logo area: 181.6 sf
100 sf
• Max. area allowed is .5
-0'
• 5" deep channel open
• One attached sign
sf/ linear ft.: 107 sf
letters with white LEDs,
allowed per street
Combination of 3 of 5
D'
white interior returns
front with a total of
sign types per lease
and backs and
two on the building.
space, 1 fascia sign
peppercorn exterior
proposed
return with interior
Open channel letters
illuminated multi -color
illuminated with
Sign Detail
triangle logo
exposed light source
• Attached fascia sign
Location
s a
0
a
0
m m
Sign Type
Proposed Sign
Current 704-J
Regulations
Town Square
Details
com arison onl
Master Sign Plan
• 25 ft. from ground to
. Max. letter height
• Max. letter height
APPROVED
sign
allowed is 16.4 in.
allowed is 61 inches
Attached Building Sign — C Sign (NE
. Sign height: 16' 3 1/4"
. Max. area allowed is
• Max. area allowed is
elevation)
. Sign area: 315.4 sf
100 sf (all signs)
111 sf
• Letter Ht.: 3' -7"
. One attached sign
• Combination of 3 of 5
• 3" deep channel open
allowed per street
sign types per lease
n.=c'
letters with contour
front with a total of
space, 2"d fascia sign
white LEDs, white
two on the building.
proposed
interior returns and
3 in. deep channel
Open channel letters
backs inside and backs
letters
illuminated with
PTM color and
exposed light source
peppercorn exterior
Sign Detail
return.
°
Attached fascia sign (2
FILM&
signs on this fagade)
GAIMA ES
Location
;I
• Sign height: 2' 5/8"
• Max. top floor letter
APPROVED
. Sign area: 91 sf
height allowed is 61
Attached Building Sign — D Sign (NE
. Letter Ht.: 2'-5/8"
inches
elevation)
. Sign Width: 38'-3"
• Max. area allowed is
• 3" deep channel open
letters with contour
• Max. letter height
g
203 sf
• Combination of 3 of 5
1 �Ft
white LEDs, white
allowed is 14 in.
sign types per lease
interior returns and
•Max. area allowed is
space, 2"d fascia sign
backs inside and backs
100 sf all signs)
( g )
proposed
PTM color and
• One attached sign
. Open channel letters
peppercorn exterior
allowed per street
illuminated with
M6 "-
return.
front with a total of
exposed light source
- ,
•Attached fascia sign (2
two on the building.
g.
signs on this facade)
3 in. deep channel
letters
Sign Detail
Location
6
9
4
m ♦ .. � _gym
Sign Type
Proposed Sign
Current 704-J
Regulations
Town Square
Details
com arison onl
Master Sign Plan
• 2 '/2 in. white finish
• Prohibited Per -
• Not a listed sign type
APPROVED
aluminum fabricated
5.2.23 Any lighting
white LED to illuminate
projected onto a
Attached Building Signs — E1, E2, E3
one side (down is
building, excluding
Vertical Wall Washer Signs (NW elevation)
noted), flush to wall.
customary exterior
• 41. ft. from ground to
building and site
top of wall washer sign
illumination (as
m
for Elland E2 and
determined by the
------- -
around the corner 5 ft.
Administrative
- `_
• 30 ft. from ground to top
Official) and permitted
=_
of wall washer sign for
sign illumination.
E3
• Not a listed sign type
• Not a listed sign type
Sign Detail
Location
6
9
A
ACTION NEEDED: Consider approval of the requested variance
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
PowerPoint
Plans
Demonstration
STAFF CONTACT: Ken Baker (817)748-8067
Patty Moos (817)748-8269
BACKGROUND INFORMATION
APPLICANT: 5G Studio
PROPERTY SITUATION: 1450 Plaza Place
LEGAL DESCRIPTION: Lot 4, Block 14, Phase IV of the Southlake Town Square Addition
LAND USE CATEGORY: Town Center
CURRENT ZONING: "DT" Downtown District
HISTORY: October 5, 2004; City Council approved a site plan for Southlake Town
Square, Phase IV, Grand Avenue District; subject to Site Plan Review
Summary No. 2, dated September 17, 2004; granting the requested
variances to driveway spacing and stacking; granting the variance to the
orientation of the hotel and theatre to the street; and requiring City Council
review and approval of theater building elevations prior to issuance of a
building permit (ZA04-067).
November 15, 2005; City Council approved a plat revision for the
Southlake Town Square Avenue District for Blocks 3R2, 4R1, 12-14, 17
and 18 (ZA06-004).
April 19, 2016; City Council approved a Site Plan with a variance request
to allow two prohibited paint colors to be used in the repainting of the
existing Harkins Theater building. The variance was to allow two
prohibited paint colors, deep crimson, and gumball purple, to be used in
the paint palette in the repainting the existing building (ZA16-014).
June 29, 2021; City Council approved a sign variance for EVO granting
the variances and approving the signs, as presented, without any
modifications (SV21-0012).
SIGN BOARD: February 17, 2022; Approved (5-1) subject to the following: approving the
5 television screens in lieu of the larger screen and limiting the size to the
proposed size, subject to providing a photo looking towards the screen
from Plaza Street at Barnes and Noble and the Cheesecake Factory;
approving the moving of the large screen to the east wall of the patio in
conjunction of the photo previously stated; approving the relocation of the
east EVO sign north to the new location and maintaining the approved
size.
Commissioner Dyche dissented as he does not believe that the east sign
is needed at this location.
STAFF COMMENTS: The application exhibits are hyper -linked to this report. City Council
approval of the request does not eliminate the requirement for an
appropriate sign application submittal prior to sign installation. Please
contact Seantay Carpenter for sign application processing and pre -install
inspection. Seantay can be reached at 817-748-8215 or
scarpenter(aD_ci.south lake. tx.us.
Case No. Attachment A
SV21-0027 Page 1
Variance Criteria:
9.6.2 VARIANCES
a. Variance Authorized. The City Council may authorize variances to
any restriction set forth in this ordinance, including but not limited to
the number, type, area, height, or setback of signs, or any other
aspect involved in the sign permitting process.
b. Approval Standards. In granting any variance, City Council shall
consider the following criteria:
(i) Special conditions exist which are peculiar to the land,
structure or building involved and are not applicable to other
lands, buildings, or structures in the same zone. The City may
attach such conditions to granting all or a portion of any
variance necessary to achieve the purpose of this ordinance,
and;
(ii) The strict interpretation of the provisions of the ordinance
would deprive the applicant of rights commonly enjoyed by
other properties in the same zone under the terms of the
ordinance, and;
(iii) The special conditions and circumstances do not result from
the actions of the applicant and such conditions and
circumstances do not merely constitute pecuniary hardship or
inconveniences, and;
(iv) Granting the variance will meet the objectives of the ordinance
and not be injurious to the adjoining property owners or
otherwise detrimental to the public welfare, and;
(v) The request will be the minimum variance necessary to
alleviate the special hardship or practical difficulties faced by
the applicant in meeting the requirements of this ordinance;
and;
(vi) Granting of the variance will be in harmony with the spirit and
purpose of this sign ordinance.
(vii) Granting of a variance shall be specific to the subject sign(s).
Any modification of the signage approved by the variance or
the installation of new or replacement signage that does not
meet the specific requirements of the City Council variance
approval is prohibited and will be deemed non -compliant.
Application Process. Any request for a variance shall be made to the
Administrative Official and be accompanied by a completed application
and a non-refundable filing fee in the amount specified in the current fee
schedule adopted by City Council. The sign Board's recommendation will
be forwarded to the City Council for their consideration.
Case No. Attachment A
SV21-0027 Page 2
Vicinity Map
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Case No. Attachment B
ZA21-0027 Page 1