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Item 9ASOUTHLAKE PLANNING & DEVELOPMENT SERVICES STAFF REPORT February 22, 2022 CASE NO: SV21-0027 PROJECT: Sign Variance for EVO Entertainment EXECUTIVE SUMMARY: 5G Studio, on behalf of EVO Entertainment, is requesting approval of variances to the Southlake Town Square (MSP) for EVO Entertainment (former Harkins Theater building) for an attached building sign on the northeast elevation (moved north of the previously approved location), a relocation and resize of the previous approved media display to east patio wall, and an additional media display (5 televisions) on the northwest patio wall. EVO Entertainment is located at 1450 Plaza Place. REQUEST DETAILS: The proposed EVO Entertainment is generally located approximately 230 feet south of the northwest intersection of the SH 114 access road and Central Avenue and located within Southlake Town Square. The report is structured such that the proposed signage is evaluated against the Town Square Sign Master Plan and the City's Sign Ordinance 704-J, as amended. Previously, EVO was granted approval to the Southlake Town Square Master Sign Plan requirements and the Sign Ordinance No. 704, as amended, for the current EVO Entertainment signage (SV21-0012). The approved signs included: • The attached trellis with the attached EVO sign at the northwest entry. • The attached Fun, Film and Games sign located on the northwest patio wall. • The attached EVO and Fun, Film and Games building signs at the northeast elevation and the (fronting E. SH 114). • The attached Press Play Sign at the southwest elevation. • The two attached vertical wall washer signs on the northwest elevations (north and south of the patio). • The attached internally lit exterior perimeter vertical lights at the building corners. • The 8 attached movie poster sign on the northwest elevation north of the entrance. • The large media display sign on the north elevation of the patio as permitted in the Town Square Master Sign Plan. The specific variances requested for the attached signage are as follows: Proposed Sign Current 704-J Town Square Sign Type Details Regulations Master Sign Plan (comparison only) Attached Building Sign — A3 (SE . 22 ft. from ground to . Max. letter height • Max. letter height elevation) sign (from top of allowed is 14 in. allowed is 61 inches Original approved sign location retaining wall) . Max. area allowed is • Max. area allowed is .5 • Letter heights: 11' 3" 100 sf sf/ linear ft.: 198 sf m and 2'-7 3/4" •One attached sign . Combination of 3 of 5 n � n D • 478 sf in area allowed per street sign types per lease • 5" deep open channel front with a total of space, fascia proposed letters with white LEDs, two on the building. • Open channel letters white interior returns . 5 in. deep channel illuminated with and backs and letters with white exposed light source peppercorn exterior LEDs a return with interior illuminated multi -color triangle logo • Fascia sign attached to Proposed New Sign Location Sign Detail to the southeast building fagade. Location PROPOSED Moved from the Not a specified sign Allowed up to 300 sf Patio Electronic Signs previously approved type. West Patio East Wall north patio wall under Large screen SV21-0012. Four (4) electronic r� displays for one screen I Area each: 45" x 80" Total area: 144 sf --. The screens will display =F sports programs and movies for themed events along with a still images for advertising EVO products and events. Screens will only be on during " operating hours. Proposed Sign Current 704-J Town Square Sign Type Details Regulations Master Sign Plan com arison onl PROPOSED Five(4) electronic Not a specified sign Not a specified sign displays (tv) type type in Town Square Patio Electronic Signs MSP West Patio North Wall Area each: 65" Televisions Total area: 101 sf The screens will display - ---� sports programs and movies for themed events along with a still ------ images for advertising EVO products and events. Screens will a only be on during operating hours. ii i - I I„woEoww,o,� I I _6 Jrc • 37 ft. from ground • Max. letter height . Max. letter height • Letter heights: 11' 3" allowed is 14 in. allowed is 61 inches APPROVED Attached Sign (Trellis) — Al (NW main and 2'-7 3/4" • Max. area allowed is • Max. area allowed is .5 entrance) • 478 sf in area 100 sf sf/ linear ft.: 198 sf • 5" deep open channel • One attached sign • Combination of 3 of 5 letters with white LEDs, allowed per street sign types per lease _ m white interior returns front with a total of space, fascia proposed P' - and backs and two on the building. g. Open channel letters peppercorn exterior 5 in. channel letters illuminated with ' return with interior exposed light source illuminated multi -color Sign Detail triangle logo • Fascia sign attached to �- aluminum trellis -..M.µ structure Location Proposed Sign Current 704-J Town Square Sign Type Details Regulations Master Sign Plan com arison onl • 20 ft. from ground to •Max. letter height • Max. letter height APPROVED Attached Building Sign — A2 (NE elevation- sign (from top of retaining wall) allowed is 41 in. allowed is 61 inches . Max. area allowed is .5 SH114) • Letter heights: 11' 3" Max. area allowed is sf/ linear ft.: 107 sf 32,¢„ and 2'-7 3/4" 155 sf •One attached sign• Combination of 3 of 5 • 478 sf in area allowed per street sign types per lease • 5" deep channel open front with a total of space, fascia proposed letters with white LEDs, two on the building Open channel letters white interior returns 5 in. channel letters illuminated with and backs and exposed light source peppercorn exterior return with interior Sign Detail illuminated multi -color triangle logo Location rm m • 31 ft. from ground to • Max. letter height • Max. top floor letter APPROVED sign allowed is 14 in. height allowed is 61 Attached Building Sign — B Logo (SW • Logo height: 13' 7 1/2" • Max. area allowed is inches elevation) • Logo area: 181.6 sf 100 sf • Max. area allowed is .5 -0' • 5" deep channel open • One attached sign sf/ linear ft.: 107 sf letters with white LEDs, allowed per street Combination of 3 of 5 D' white interior returns front with a total of sign types per lease and backs and two on the building. space, 1 fascia sign peppercorn exterior proposed return with interior Open channel letters illuminated multi -color illuminated with Sign Detail triangle logo exposed light source • Attached fascia sign Location s a 0 a 0 m m Sign Type Proposed Sign Current 704-J Regulations Town Square Details com arison onl Master Sign Plan • 25 ft. from ground to . Max. letter height • Max. letter height APPROVED sign allowed is 16.4 in. allowed is 61 inches Attached Building Sign — C Sign (NE . Sign height: 16' 3 1/4" . Max. area allowed is • Max. area allowed is elevation) . Sign area: 315.4 sf 100 sf (all signs) 111 sf • Letter Ht.: 3' -7" . One attached sign • Combination of 3 of 5 • 3" deep channel open allowed per street sign types per lease n.=c' letters with contour front with a total of space, 2"d fascia sign white LEDs, white two on the building. proposed interior returns and 3 in. deep channel Open channel letters backs inside and backs letters illuminated with PTM color and exposed light source peppercorn exterior Sign Detail return. ° Attached fascia sign (2 FILM& signs on this fagade) GAIMA ES Location ;I • Sign height: 2' 5/8" • Max. top floor letter APPROVED . Sign area: 91 sf height allowed is 61 Attached Building Sign — D Sign (NE . Letter Ht.: 2'-5/8" inches elevation) . Sign Width: 38'-3" • Max. area allowed is • 3" deep channel open letters with contour • Max. letter height g 203 sf • Combination of 3 of 5 1 �Ft white LEDs, white allowed is 14 in. sign types per lease interior returns and •Max. area allowed is space, 2"d fascia sign backs inside and backs 100 sf all signs) ( g ) proposed PTM color and • One attached sign . Open channel letters peppercorn exterior allowed per street illuminated with M6 "- return. front with a total of exposed light source - , •Attached fascia sign (2 two on the building. g. signs on this facade) 3 in. deep channel letters Sign Detail Location 6 9 4 m ♦ .. � _gym Sign Type Proposed Sign Current 704-J Regulations Town Square Details com arison onl Master Sign Plan • 2 '/2 in. white finish • Prohibited Per - • Not a listed sign type APPROVED aluminum fabricated 5.2.23 Any lighting white LED to illuminate projected onto a Attached Building Signs — E1, E2, E3 one side (down is building, excluding Vertical Wall Washer Signs (NW elevation) noted), flush to wall. customary exterior • 41. ft. from ground to building and site top of wall washer sign illumination (as m for Elland E2 and determined by the ------- - around the corner 5 ft. Administrative - `_ • 30 ft. from ground to top Official) and permitted =_ of wall washer sign for sign illumination. E3 • Not a listed sign type • Not a listed sign type Sign Detail Location 6 9 A ACTION NEEDED: Consider approval of the requested variance ATTACHMENTS: (A) Background Information (B) Vicinity Map PowerPoint Plans Demonstration STAFF CONTACT: Ken Baker (817)748-8067 Patty Moos (817)748-8269 BACKGROUND INFORMATION APPLICANT: 5G Studio PROPERTY SITUATION: 1450 Plaza Place LEGAL DESCRIPTION: Lot 4, Block 14, Phase IV of the Southlake Town Square Addition LAND USE CATEGORY: Town Center CURRENT ZONING: "DT" Downtown District HISTORY: October 5, 2004; City Council approved a site plan for Southlake Town Square, Phase IV, Grand Avenue District; subject to Site Plan Review Summary No. 2, dated September 17, 2004; granting the requested variances to driveway spacing and stacking; granting the variance to the orientation of the hotel and theatre to the street; and requiring City Council review and approval of theater building elevations prior to issuance of a building permit (ZA04-067). November 15, 2005; City Council approved a plat revision for the Southlake Town Square Avenue District for Blocks 3R2, 4R1, 12-14, 17 and 18 (ZA06-004). April 19, 2016; City Council approved a Site Plan with a variance request to allow two prohibited paint colors to be used in the repainting of the existing Harkins Theater building. The variance was to allow two prohibited paint colors, deep crimson, and gumball purple, to be used in the paint palette in the repainting the existing building (ZA16-014). June 29, 2021; City Council approved a sign variance for EVO granting the variances and approving the signs, as presented, without any modifications (SV21-0012). SIGN BOARD: February 17, 2022; Approved (5-1) subject to the following: approving the 5 television screens in lieu of the larger screen and limiting the size to the proposed size, subject to providing a photo looking towards the screen from Plaza Street at Barnes and Noble and the Cheesecake Factory; approving the moving of the large screen to the east wall of the patio in conjunction of the photo previously stated; approving the relocation of the east EVO sign north to the new location and maintaining the approved size. Commissioner Dyche dissented as he does not believe that the east sign is needed at this location. STAFF COMMENTS: The application exhibits are hyper -linked to this report. City Council approval of the request does not eliminate the requirement for an appropriate sign application submittal prior to sign installation. Please contact Seantay Carpenter for sign application processing and pre -install inspection. Seantay can be reached at 817-748-8215 or scarpenter(aD_ci.south lake. tx.us. Case No. Attachment A SV21-0027 Page 1 Variance Criteria: 9.6.2 VARIANCES a. Variance Authorized. The City Council may authorize variances to any restriction set forth in this ordinance, including but not limited to the number, type, area, height, or setback of signs, or any other aspect involved in the sign permitting process. b. Approval Standards. In granting any variance, City Council shall consider the following criteria: (i) Special conditions exist which are peculiar to the land, structure or building involved and are not applicable to other lands, buildings, or structures in the same zone. The City may attach such conditions to granting all or a portion of any variance necessary to achieve the purpose of this ordinance, and; (ii) The strict interpretation of the provisions of the ordinance would deprive the applicant of rights commonly enjoyed by other properties in the same zone under the terms of the ordinance, and; (iii) The special conditions and circumstances do not result from the actions of the applicant and such conditions and circumstances do not merely constitute pecuniary hardship or inconveniences, and; (iv) Granting the variance will meet the objectives of the ordinance and not be injurious to the adjoining property owners or otherwise detrimental to the public welfare, and; (v) The request will be the minimum variance necessary to alleviate the special hardship or practical difficulties faced by the applicant in meeting the requirements of this ordinance; and; (vi) Granting of the variance will be in harmony with the spirit and purpose of this sign ordinance. (vii) Granting of a variance shall be specific to the subject sign(s). Any modification of the signage approved by the variance or the installation of new or replacement signage that does not meet the specific requirements of the City Council variance approval is prohibited and will be deemed non -compliant. Application Process. Any request for a variance shall be made to the Administrative Official and be accompanied by a completed application and a non-refundable filing fee in the amount specified in the current fee schedule adopted by City Council. The sign Board's recommendation will be forwarded to the City Council for their consideration. Case No. Attachment A SV21-0027 Page 2 Vicinity Map Elf O 6 DMSIO14 ST p 1297 1750 O 7 dERAL WAY �r� T #14 7�!} Y u u w PART{ RESPECT ST "y#k 40 MEETI CIVIC PL 11 i p i MAINST w 8 MAIN ST H � 1501 H idnU � FOUNTAIN T PL wEn 115 fi+ i7 1200 lgpp T 1492 1510 15dU 1560 15i0 64 FM_ 170@ ESOUTH LAKE BLVd SV 1- 027 3 Sign Variance S 0 90180 360 v Feet Case No. Attachment B ZA21-0027 Page 1