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Item 9A - DemonstrationUTHL 1 E P _4,NNtrJS&DEVELOPmEN SERVICES SIGN VARIANCE APPLICATION Demonstration Please demonstrate that the toll owina conditions are appIicableto the requested lion variance: That a literal enforcement of the sign regulation will create an u nneoessary hardship or practical difficulty on the applicant. L 10' x 1 S' screen propaaed ar d appnaved at patio is too laree w Ah exiting railing to remain ?_ PLAY' button sign shown 0o S3mdr ast exterior elevation of originally approved package is not needed. Entry sign creates presence from garage. 3_ Strumme and attachments for sign on Southeast wrbe� ele;atioo of originally apprm-ed package is extensive and will not be attractive. 2_ That the situafion causing the unnecessary hardship or practical difficulty is unique to the affected property and is not self imposed_ 1. Space was originally- a plaza and is now seating area. After fiuther study more and smaller screens will fit better in space and create more welcoming environment. 2. Removal ofthis sign uEill reduce overall siguage area for project_ 3. This t�Te of floating sign does not exist on other properties in the area. Moving the sign will increase legibility and relationship to Tilms_ Lanes. Games_' sign already approved. 3_ That the variance will not injure and will be wholly compatible with the use and permitted development of adjacent properties. All items were originally approved under separate variance agplicatiom All adjustments make the signs and overall use more compatible xith adjacent properties and streets. 4_ That the variance will be in harmony with the spirit and purpose of the sig n ord inan ce. 1. Space was originally a plaza and is now seating area. 18D SF of projection screen approved. 165 SF of LCD smear, proposed. Auer further sntdy more and smaller screens will fit better in space and create more ;%relcoming environment_ 2. Removal of this sign will reduce overall siguage area for project_ 3_ Moving the sign utill increase legibility and relationship to Tilms. Lanes_ Games.' sign already apprmved. This shift also create better relationship of signage to Highu-ay 114. 1400 Mma Street} SuIB 310, Ro zdkLake, TX 76082 Phrme: (917)748521S Fax: (&17) 74&&M RMRA July 2021