SB Item 51
S T A F F R E P O R T
January 28, 2022
CASE NO: SV21-0027
PROJECT: Sign Variance for EVO Entertainment
EXECUTIVE
SUMMARY: 5G Studio, on behalf of EVO Entertainment, is requesting approval of variances
to the Southlake Town Square (MSP) for EVO Entertainment (former Harkins
Theater building) for an attached building sign on the northeast elevation (moved
north of the previously approved location), a relocation and resize of the previous
approved media display to east patio wall, and an additional media display (5
televisions) on the northwest patio wall. EVO Entertainment is located at 1450
Plaza Place.
REQUEST
DETAILS: The proposed EVO Entertainment is generally located approximately 230 feet
south of the northwest intersection of the SH 114 access road and Central
Avenue and located within Southlake Town Square.
The report is structured such that the proposed signage is evaluated against the
Town Square Sign Master Plan and the City’s Sign Ordinance 704-J, as
amended. Previously, EVO was granted approval to the Southlake Town Square
Master Sign Plan requirements and the Sign Ordinance No. 704, as amended,
for the current EVO Entertainment signage (SV21-0012). The approved signs
included:
• The attached trellis with the attached EVO sign at the northwest entry.
• The attached Fun, Film and Games sign located on the northwest patio
wall.
• The attached EVO and Fun, Film and Games building signs at the
northeast elevation and the (fronting E. SH 114).
• The attached Press Play Sign at the southwest elevation.
• The two attached vertical wall washer signs on the northwest elevations
(north and south of the patio).
• The attached internally lit exterior perimeter vertical lights at the building
corners.
• The 8 attached movie poster sign on the northwest elevation north of the
entrance.
• The large media display sign on the north elevation of the patio as
permitted in the Town Square Master Sign Plan.
2
The specific variances requested for the attached signage are as follows:
Sign Type Proposed Sign
Details
Current 704-J
Regulations
(comparison only)
Town Square
Master Sign Plan
Attached Building Sign – A3 (SE
elevation)
Original approved sign location
Proposed New Sign Location
Sign Detail
Location
• 22 ft. from ground to
sign (from top of
retaining wall)
• Letter heights: 11’ 3”
and 2’-7 3/4”
• 478 sf in area
• 5” deep open channel
letters with white LEDs,
white interior returns
and backs and
peppercorn exterior
return with interior
illuminated multi-color
triangle logo
• Fascia sign attached to
5 aluminum bars for
support span structure
to the southeast building
façade.
• Max. letter height
allowed is 14 in.
• Max. area allowed is
100 sf
• One attached sign
allowed per street
front with a total of
two on the building.
• 5 in. deep channel
letters with white
LEDs
• Max. letter height
allowed is 61 inches
• Max. area allowed is .5
sf/ linear ft.: 198 sf
• Combination of 3 of 5
sign types per lease
space, fascia proposed
• Open channel letters
illuminated with
exposed light source
PROPOSED
Patio Electronic Signs
West Patio East Wall
Large screen
Moved from the
previously approved
north patio wall under
SV21-0012.
Four (4) electronic
displays for one screen
Area each: 45” x 80”
Total area: 144 sf
The screens will display
sports programs and
movies for themed
events along with a still
images for advertising
EVO products and
events. Screens will
only be on during
operating hours.
Not a specified sign
type.
Allowed up to 300 sf
3
Sign Type Proposed Sign
Details
Current 704-J
Regulations
(comparison only)
Town Square
Master Sign Plan
PROPOSED
Patio Electronic Signs
West Patio North Wall
Televisions
Five(4) electronic
displays (tv)
Area each: 65”
Total area: 101 sf
The screens will display
sports programs and
movies for themed
events along with a still
images for advertising
EVO products and
events. Screens will
only be on during
operating hours.
•
Not a specified sign
type
Not a specified sign
type in Town Square
MSP
APPROVED
Attached Sign (Trellis) – A1 (NW main
entrance)
Sign Detail
Location
• 37 ft. from ground
• Letter heights: 11’ 3”
and 2’-7 3/4”
• 478 sf in area
• 5” deep open channel
letters with white LEDs,
white interior returns
and backs and
peppercorn exterior
return with interior
illuminated multi-color
triangle logo
• Fascia sign attached to
aluminum trellis
structure
• Max. letter height
allowed is 14 in.
• Max. area allowed is
100 sf
• One attached sign
allowed per street
front with a total of
two on the building.
• 5 in. channel letters
• Max. letter height
allowed is 61 inches
• Max. area allowed is .5
sf/ linear ft.: 198 sf
• Combination of 3 of 5
sign types per lease
space, fascia proposed
• Open channel letters
illuminated with
exposed light source
4
Sign Type Proposed Sign
Details
Current 704-J
Regulations
(comparison only)
Town Square
Master Sign Plan
APPROVED
Attached Building Sign – A2 (NE elevation-
SH114)
Sign Detail
Location
• 20 ft. from ground to
sign (from top of
retaining wall)
• Letter heights: 11’ 3”
and 2’-7 3/4”
• 478 sf in area
• 5” deep channel open
letters with white LEDs,
white interior returns
and backs and
peppercorn exterior
return with interior
illuminated multi-color
triangle logo
• Max. letter height
allowed is 41 in.
• Max. area allowed is
155 sf
• One attached sign
allowed per street
front with a total of
two on the building
• 5 in. channel letters
• Max. letter height
allowed is 61 inches
• Max. area allowed is .5
sf/ linear ft.: 107 sf
• Combination of 3 of 5
sign types per lease
space, fascia proposed
• Open channel letters
illuminated with
exposed light source
APPROVED
Attached Building Sign – B Logo (SW
elevation)
Sign Detail
Location
• 31 ft. from ground to
sign
• Logo height: 13’ 7 1/2”
• Logo area: 181.6 sf
• 5” deep channel open
letters with white LEDs,
white interior returns
and backs and
peppercorn exterior
return with interior
illuminated multi-color
triangle logo
• Attached fascia sign
• Max. letter height
allowed is 14 in.
• Max. area allowed is
100 sf
• One attached sign
allowed per street
front with a total of
two on the building.
• Max. top floor letter
height allowed is 61
inches
• Max. area allowed is .5
sf/ linear ft.: 107 sf
• Combination of 3 of 5
sign types per lease
space, 1 fascia sign
proposed
• Open channel letters
illuminated with
exposed light source
5
Sign Type Proposed Sign
Details
Current 704-J
Regulations
(comparison only)
Town Square
Master Sign Plan
APPROVED
Attached Building Sign – C Sign (NE
elevation)
Sign Detail
Location
• 25 ft. from ground to
sign
• Sign height: 16’ 3 ¾”
• Sign area: 315.4 sf
• Letter Ht.: 3’ -7”
• 3” deep channel open
letters with contour
white LEDs, white
interior returns and
backs inside and backs
PTM color and
peppercorn exterior
return.
Attached fascia sign (2
signs on this façade)
• Max. letter height
allowed is 16.4 in.
• Max. area allowed is
100 sf (all signs)
• One attached sign
allowed per street
front with a total of
two on the building.
• 3 in. deep channel
letters
• Max. letter height
allowed is 61 inches
• Max. area allowed is
111 sf
• Combination of 3 of 5
sign types per lease
space, 2nd fascia sign
proposed
• Open channel letters
illuminated with
exposed light source
APPROVED
Attached Building Sign – D Sign (NE
elevation)
Sign Detail
Location
• Sign height: 2’ 5/8”
• Sign area: 91 sf
• Letter Ht.: 2’-5/8”
• Sign Width: 38’-3”
• 3” deep channel open
letters with contour
white LEDs, white
interior returns and
backs inside and backs
PTM color and
peppercorn exterior
return.
• Attached fascia sign (2
signs on this façade)
• Max. letter height
allowed is 14 in.
• Max. area allowed is
100 sf (all signs)
• One attached sign
allowed per street
front with a total of
two on the building.
• 3 in. deep channel
letters
• Max. top floor letter
height allowed is 61
inches
• Max. area allowed is
203 sf
• Combination of 3 of 5
sign types per lease
space, 2nd fascia sign
proposed
• Open channel letters
illuminated with
exposed light source
6
Sign Type Proposed Sign
Details
Current 704-J
Regulations
(comparison only)
Town Square
Master Sign Plan
APPROVED
Attached Building Signs – E1, E2, E3
Vertical Wall Washer Signs (NW elevation)
Sign Detail
Location
• 2 ½ in. white finish
aluminum fabricated
white LED to illuminate
one side (down is
noted), flush to wall.
• 41. ft. from ground to
top of wall washer sign
for E1 and E2 and
around the corner 5 ft.
• 30 ft. from ground to top
of wall washer sign for
E3
• Not a listed sign type
• Prohibited Per -
5.2.23 Any lighting
projected onto a
building, excluding
customary exterior
building and site
illumination (as
determined by the
Administrative
Official) and permitted
sign illumination.
• Not a listed sign type
• Not a listed sign type
ACTION NEEDED: Consider approval of the requested variance
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
PowerPoint
Plans
Demonstration
STAFF CONTACT: Dennis Killough (817)748-8072
Patty Moos (817)748-8269
Case No. Attachment A
SV21-0027 Page 1
BACKGROUND INFORMATION
APPLICANT: 5G Studio
PROPERTY SITUATION: 1450 Plaza Place
LEGAL DESCRIPTION: Lot 4, Block 14, Phase IV of the Southlake Town Square Addition
LAND USE CATEGORY: Town Center
CURRENT ZONING: “DT” Downtown District
HISTORY: October 5, 2004; City Council approved a site plan for Southlake Town
Square, Phase IV, Grand Avenue District; subject to Site Plan Review
Summary No. 2, dated September 17, 2004; granting the requested
variances to driveway spacing and stacking; granting the variance to the
orientation of the hotel and theatre to the street; and requiring City Council
review and approval of theater building elevations prior to issuance of a
building permit (ZA04-067).
November 15, 2005; City Council approved a plat revision for the
Southlake Town Square Avenue District for Blocks 3R2, 4R1, 12-14, 17
and 18 (ZA06-004).
April 19, 2016; City Council approved a Site Plan with a variance request
to allow two prohibited paint colors to be used in the repainting of the
existing Harkins Theater building. The variance was to allow two
prohibited paint colors, deep crimson, and gumball purple, to be used in
the paint palette in the repainting the existing building (ZA16-014).
June 29, 2021; City Council approved a sign variance for EVO granting
the variances and approving the signs, as presented, without any
modifications (SV21-0012).
STAFF COMMENTS: The application exhibits are hyper-linked to this report. City Council
approval of the request does not eliminate the requirement for an
appropriate sign application submittal prior to sign installation. Please
contact Seantay Carpenter for sign application processing and pre-install
inspection. Seantay can be reached at 817-748-8215 or
scarpenter@ci.southlake.tx.us.
Variance Criteria:
9.6.2 VARIANCES
a. Variance Authorized. The City Council may authorize variances to
any restriction set forth in this ordinance, including but not limited to
the number, type, area, height, or setback of signs, or any other
aspect involved in the sign permitting process.
b. Approval Standards. In granting any variance, City Council shall
consider the following criteria:
Case No. Attachment A
SV21-0027 Page 2
(i) Special conditions exist which are peculiar to the land,
structure or building involved and are not applicable to other
lands, buildings, or structures in the same zone. The City may
attach such conditions to granting all or a portion of any
variance necessary to achieve the purpose of this ordinance,
and;
(ii) The strict interpretation of the provisions of the ordinance
would deprive the applicant of rights commonly enjoyed by
other properties in the same zone under the terms of the
ordinance, and;
(iii) The special conditions and circumstances do not result from
the actions of the applicant and such conditions and
circumstances do not merely constitute pecuniary hardship or
inconveniences, and;
(iv) Granting the variance will meet the objectives of the ordinance
and not be injurious to the adjoining property owners or
otherwise detrimental to the public welfare, and;
(v) The request will be the minimum variance necessary to
alleviate the special hardship or practical difficulties faced by
the applicant in meeting the requirements of this ordinance;
and;
(vi) Granting of the variance will be in harmony with the spirit and
purpose of this sign ordinance.
(vii) Granting of a variance shall be specific to the subject sign(s).
Any modification of the signage approved by the variance or
the installation of new or replacement signage that does not
meet the specific requirements of the City Council variance
approval is prohibited and will be deemed non-compliant.
Application Process. Any request for a variance shall be made to the
Administrative Official and be accompanied by a completed application
and a non-refundable filing fee in the amount specified in the current fee
schedule adopted by City Council. The sign Board’s recommendation will
be forwarded to the City Council for their consideration.
Case No. Attachment B
ZA21-0027 Page 1