2021-07-27 CEDC Minutes leCITY OF
SOUTHLAKE
TEXAS
SOUTHLAKE COMMUNITY ENHANCEMENT AND DEVELOPMENT CORPORATION
BOARD MEETING MINUTES: July 27, 2021
LOCATION: The Marq Southlake
Legends Hall — Boardroom
285 Shady Oaks Drive
Southlake, Texas 76092
TIME: 6:00 p.m.
COMMUNITY ENHANCEMENT AND DEVELOPMENT CORPORATION BOARD
MEMBERS PRESENT: Board President Martin Schelling, Board Vice President Tom
DeCaro, Board Secretary Craig Sturtevant, Robert Mundlin, Jeff Wang and Mike Pazera.
COMMUNITY ENHANCEMENT AND DEVELOPMENT CORPORATION BOARD
MEMBERS ABSENT: Jennifer Kolb
STAFF PRESENT: Assistant City Manager Alison Ortowski, Chief Financial Officer &
Board Treasurer Sharen Jackson, Director of Community Services Chris Tribble, Tourism
Marketing Manager Cambria Jones and Director.of Economic Development & Tourism
Daniel Cortez.
1. Call to order
Board President Martin Schelling called the meeting to order at 6:00 p.m.
2. Consider approving the minutes from the June 22, 2021 Community
Enhancement and Development Corporation meeting
A motion was made to approve the minutes from the June 22, 2021 meeting.
Motion: DeCaro
Second: Sturtevant
Ayes: Schelling, DeCaro, Sturtevant, Wang, Pazera, Mundlin
Nays: None
Abstain: None
Vote: 6-0-0
Motion Carried —APPROVED
July 27, 2021 CEDC Minutes
3. Consider approval of the amended FY 2021 Southlake Community
Enhancement and Development Corporation Operating Budget and adoption of
the Fiscal Year FY 2022 Southlake Community Enhancement and Development
Corporation Operating Budget and Capital Improvement Plan
Director of Economic Development & Tourism Daniel Cortez began the presentation
to the Board noting the budgetary items related to Economic Development. He noted
that none of the items are new to the Community Enhancement and Development
Corporation (CEDC) budget but are ongoing annual expenditures consisting of the
following:
• ED Support Software - $12,900
• Website Maintenance Agreement - $4,000
• Marketing & Promotion - $20,000
• Target Industry / Daytime Population Analysis Study - $50,000
Director of Community Services Chris Tribble provided an overview of The Marq
operating budget for FY 2022 consisting of the following items:
• Administration - $886,075
• Community Relations - $10,360
• Legends Hall - $150,513
• Champions Club - $495,732
• Supplemental Request: Fitness Equipment Replacement ($135,171)
Director Tribble also informed the Board about the capital improvements related to
The Marq as they relate to maintenance and repairs consisting of the following items:
• Outside planter settling
• HVAC
• Water under pool liner
• Pool liner staining
• Rust in pool water supply system
• Water intrusion into aerobics room
• Generator
Chief Financial Officer Sharen Jackson discussed revenue amendments related to the
FY 2021 budget. She stated that Legends Hall has an amended revenue budget of
$286,201 (14.8%) and Champions Club has an amended revenue budget of
$2,050,654 (-0.4%). She also stated that for the budgeted sales tax revenue we have
amended this amount to $5,930,500 (12.9%) based on activity that we are seeing this
year and lastly the interest income is being amended to $12,000 (-82.4%) due to the
City not gaining the same level of investment return this year.
Chief Financial Officer Sharen Jackson also discussed the FY 2022 proposed budget
that shows a 7.6% increase over FY 2021 and consisting of the following amounts:
• Legends Hall - $426,971
• Champions Club - $2,458,883
• Sales Tax—$6,006,255
• Interest Income - $12,600
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July 27, 2021 CEDC Minutes
A motion was made to approve the amended FY 2021 Southlake Community
Enhancement and Development Corporation Operating Budget and adoption of the
Fiscal Year FY 2022 Southlake Community Enhancement and Development
Corporation Operating Budget and Capital Improvement Plan.
Motion: Pazera
Second: Mundlin
Ayes: Schelling, DeCaro, Sturtevant, Wang, Pazera, Mundlin
Nays: None
Abstain: None
Vote: 6-0-0
Motion Carried —APPROVED
4. Economic Development
a. Review and provide feedback on the proposed Landscape Recovery
Assistance Grant for businesses
Director of Economic Development & Tourism Daniel Cortez presented the Board
with the background, purpose and overview of the proposed Landscape Recovery
Assistance Grant for businesses. He explained that the program was developed
at the request of the City Council and was intended to ensure the following:
• Support local businesses
• Ease the cost burden of replacing landscape material for local businesses
• Ensure required landscaping returns to pre-winter storm levels
• Support the aesthetic landscape beauty of Southlake
Funding for the program would come from the remaining fund allocated to the
Southlake Business Relief Grant.
The Board provided feedback on the eligibility requirements for the program
specifically related to seasonal plantings not qualifying for the grant and permitting
commercial properties without tenants to be eligible to apply.
5. Staff Reports
a. Financial reports
i. The Marq Southlake financial highlights and membership sales report
Chief Financial Officer Sharen Jackson provided information about Champions
Club membership trends and revenue. She informed the Board that the City is
trending well above estimated cost recovery. Director Jackson noted that June
saw the largest amount of revenue at $300,000.
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July 27, 2021 CEDC Minutes
She also noted that new memberships at Champions Club are outpacing the
terminations for the last four months with May and June seeing twice the
amount of members joining Champions club versus terminating. She noted that
family memberships are recovering and seeing the largest gains with 134 family
membership additions in June alone.
ii. Sales Tax Report
Chief Financial Officer Sharen Jackson presented the Board with the most
recent sales tax data. She noted that May 2021 collections were at $476,593,
a 9.5% increase over FY 2020. She also mentioned that in May we experienced
a large audit adjustment, and we would have seen an approximately 20%
increase versus the current 9.5% shown.
b. Economic and development activity report
i. Starting Midyear Update on Tourism Initiatives
Tourism Marketing Manager Cambria Jones provided the Board with an
overview of some of the data the City is receiving from its marketing efforts
through Visit Southlake. She noted the increase in social media traffic since the
start of the pandemic and 1.3% increase of followers through Facebook and
7.6% increase in followers through Instagram. She explained to the Board that
the City pays for audio, media, social media and video marketing campaigns
throughout the year encouraging visitation to Southlake.
6. ADJOURNMENT
Board President Schelling adjourned the meeting at 7:08 p.m.
"&",
Martin Schelling, Board President
Community Enhancement and Development Corporation Board
iziAlc
Craig to t, Board Secretary
Com ity Enhancement and Development Corporation Board
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