Item 4GCase No.
SV21-0025
S T A F F R E P O R T
November 30, 2021
CASE NO: SV21-0025
PROJECT: Sign Variance for Parkview Residences
EXECUTIVE
SUMMARY: 2016 Parkview Development, is requesting approval of a sign variance to Sign
Ordinance No. 704, as amended, to allow the building white accent lighting and to
allow the lights to change color for the holidays. The property is located at 350
Central Avenue, Southlake, Texas.
REQUEST
DETAILS: The Parkview Residences property is located on the southwest corner of Central
Avenue and Federal Way. The building’s current accent lighting was installed during
building construction but has been turned off awaiting processing of a variance. The
building will be lit with white lighting during non-event lighting. The applicant is
requesting approval to allow the white accent lighting and to be allowed to change
color for several holidays with specific dates for the color change.
At the Sign Board meeting, the applicant had revised the light request to include
additional event lighting for CISD events and to coordinate the Christmas holiday
light colors to turn on starting with the Home for the Holidays event in Southlake
Town Square.
The proposed holiday schedule and colors are listed below:
Holiday Dates Colors
Valentine’s Day February 12th – 15th Red
St. Patrick’s Day March 15th – 19th Green
July 4th July 1st – 5th Red, White, and Blue
Halloween October 28th – 31st Orange
Christmas Holidays Southlake Home for the Holidays
Event – December 30th Red and Green Sparkle
New Years’ Eve December 31st Simulates a ball dropping
CISD Events Event Specific Green
The illumination of the building is only at night and no lighting would be on during
daylight hours.
ACTION: Consider Approval of Requested Variance
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
PowerPoint Presentation
Case No.
SV21-0025
Demonstration
Narrative
STAFF CONTACT: Ken Baker (817)748-8067
Patty Moos (817)748-8269
Case No. Attachment A
SV20-0025 Page 1
BACKGROUND INFORMATION
APPLICANT: 2016 Parkview Development, LLC
PROPERTY SITUATION: 350 Central Avenue, Southlake
LEGAL DESCRIPTION: Lot 4, Block 4R1, Southlake Town Square Phase I
HISTORY: June 5, 2018; City Council approved two off-site development signs
(one V-shaped sign) located at the SE corner of Central Avenue
and SH114 for period ending June 30, 2020 or such time as
construction is completed, whichever comes first; allowing one
wayfinding sign measuring up to 3’ x 5’ at the NW corner of Central
Avenue and FM 1709 for period ending June 30, 2020 or such time
as construction is completed, whichever comes first; and allowing
three temporary construction signs placed on Parkview Residences
construction fence along Central Avenue per the exhibit this
evening for period ending December 31, 2019 or such time as
construction is completed, whichever comes first. (SV18-0002)
April 20, 2021; City Council approved a sign variance for one (1)
existing off-site sign for the Parkview Residences located at E. SH
114 and Central Avenue for a 1-year period.
SIGN BOARD: November 8, 2021; Approved (7-0) subject to the Staff Report dated
November 12, 2021; noting the applicant’s agreement that when
the lights are not colored, they will be white lighting; also, noting the
applicant’s agreement to consider moving the Christmas lighting to
start at the Home for the Holidays beginning time frame which is the
generally the Saturday preceding Thanksgiving; and noting the
applicant’s willingness to evaluate to providing green lights at
various times throughout the year to coincide with school events,
namely Dragon football.
STAFF COMMENTS: City Council approval of the proposed signs does not eliminate the
requirement for appropriate sign application submittal prior to the
installation of the sign. Please contact Seantay Carpenter at 817-
748-8215 or scarpenter@ci.southlake.tx.us for sign application
processing and pre-install inspection.
Variance Criteria:
9.6.2 VARIANCES
a. Variance Authorized. The City Council may authorize
variances to any restriction set forth in this ordinance,
including but not limited to the number, type, area, height, or
setback of signs, or any other aspect involved in the sign
permitting process.
Case No. Attachment A
SV20-0025 Page 2
b. Approval Standards. In granting any variance, City Council
shall consider the following criteria:
(i) Special conditions exist which are peculiar to the land,
structure or building involved and are not applicable to
other lands, buildings or structures in the same zone.
The City may attach such conditions to granting all or a
portion of any variance necessary to achieve the
purpose of this ordinance, and;
(ii) The strict interpretation of the provisions of the
ordinance would deprive the applicant of rights
commonly enjoyed by other properties in the same zone
under the terms of the ordinance, and;
(iii) The special conditions and circumstances do not result
from the actions of the applicant and such conditions
and circumstances do not merely constitute pecuniary
hardship or inconveniences, and;
(iv) Granting the variance will meet the objectives of the
ordinance and not be injurious to the adjoining property
owners or otherwise detrimental to the public welfare,
and;
(v) The request will be the minimum variance necessary to
alleviate the special hardship or practical difficulties
faced by the applicant in meeting the requirements of
this ordinance; and;
(vi) Granting of the variance will be in harmony with the spirit
and purpose of this sign ordinance.
(vii) Granting of a variance shall be specific to the subject
sign(s). Any modification of the signage approved by the
variance or the installation of new or replacement
signage that does not meet the specific requirements of
the City Council variance approval is prohibited and will
be deemed non-compliant.
Application Process. Any request for a variance shall be made to
the Administrative Official and be accompanied by a completed
application and a non-refundable filing fee in the amount specified
in the current fee schedule adopted by City Council. The sign
variance will be considered by the City Council following a
recommendation by the Sign Board. The Sign Board’s
recommendation will be forwarded to the City Council for their
consideration.
N:\Community Development\MEMO\Signs\2020\SV21-0025 – Parkview Residences
Case No. Attachment B
SV21-0025 Page 1