SB Item 6Case No.
SV21-0024
S T A F F R E P O R T
October 29, 2021
CASE NO: SV21-0024
PROJECT: Sign Variance for Mesero EXECUTIVE
SUMMARY: Mesero is requesting approval of a variance to Sign Ordinance No. 704, as
amended, and to the Shops of Southlake (MSP) for three attached building signs.
Mesero is located at 1471 E. Southlake Blvd., Southlake, Texas.
REQUEST
DETAILS: The Mesero lease space is generally located approximately 1,200 feet east of
the southeast intersection of S. Carroll Avenue and E. Southlake Blvd. and
located within the Shops of Southlake. The three proposed attached signs are
located on the north, south, and west elevations. The proposed signs include
individual face lit, white illuminated channel letters and cabinet signs (tag line)
with white push thru channel face lit illuminated channel letters. The letter ‘M’ is
larger than permitted for all three signs.
The specific variance requested for the attached signs are as follows:
Proposed
Sign
Location
Permitted by
Shops of
Southlake MSP
Permitted by
704, as amended Proposed (SV21-0022)
North
Elevation
(59 ft. from
R.O.W.)
• Letter ht.: 18 in.
• Sign width: 75% of
facade
• Sign area: NA
• Face lit letters:
neutral color
• Number of signs: 1
attached sign per
each façade visible
from street or
internal driveway
• Cabinet signs are
not listed in MSP
• Push thru letters not
listed in MSP
• Letter ht.: 18 in.
• Sign width: 14.25 ft.
• Sign area: 50.47 sq. ft.
• Face lit letters: neutral
color
• Each tenant or lease
space is permitted only
1 attached sign per
street front for a max. of
2 signs.
• Cabinet signs are
prohibited
• Push thru letters
prohibited
• Letter ht.: 64 5/8 in. and 5 5/8 in.
• Sign width: 11.1 ft.
• Sign area: 45 sq. ft.
• Face lit letters: white
• No. of Signs: 3 signs
• Cabinet sign with push thru acrylic letters for
tag line
• Push thru channel letters
Case No.
SV21-0024
Proposed
Sign
Location
Permitted by
Shops of
Southlake MSP
Permitted by 704,
as amended Proposed (SV21-0022)
South
Elevation
(internal drive)
• Letter ht.: 18 in.
• Sign width: 75% of
facade
• Sign area: NA
• Face lit: neutral color
• Number of signs: 1
attached sign per
each façade visible
from street or
internal driveway
• Cabinet signs are
not listed in MSP
• Push thru letters not
listed in MSP
• Letter ht.: 14 in.
• Sign width: 12 ft.
• Sign area: 50.47 sq. ft
• Face lit letters: neutral
color
• Each tenant or lease
space is permitted only
1 attached sign per
street front for a max.
of 2 signs
• Cabinet signs are
prohibited
• Push thru letters not
listed in MSP
• Letter ht.: 55 1/4 in. and 4 ¾ in.
• Sign width: 9.8 ft.
• Sign area: 34 sq. ft.
• Face lit letters: white LEDS
• No. of Signs: 3 signs
• Cabinet sign with push thru acrylic letters for
tag line
• Push thru channel letters
West Elevation
(80 ft. from
R.O.W.)
• Letter ht.: 18 in.
• Sign width: 49.25
• Sign area: NA
• Face lit letters:
neutral color
• Number of signs: 1
attached sign per
each façade visible
from street or
internal driveway.
• Cabinet signs are
not listed in MSP
• Push thru letters not
listed in MSP
• Letter ht.: 18 in.
• Sign width: 49.25 ft.
• Sign area: 45.2 sf
• Face lit letters: neutral
color
• Each tenant or lease
space is permitted only
1 attached sign per
street front for a max.
of 2 signs
• Cabinet signs are
prohibited
• Push thru letters not
listed in MSP
• Letter ht.: 77 ¾ in. and 43 in. for Mesero and
14 ½” on cabinet sign
• Sign width: 52 ft. 8 5/8 in.
• Sign area: 68.4 sq. ft.
• Face lit letters: white LEDs
• No. of Signs: 3 signs
• Cabinet sign with push thru acrylic letters for
tag line
• Push thru channel letters
ACTION NEEDED: Consider Approval of Requested Sign Variances
ATTACHMENTS: (A) Background Information
Case No.
SV21-0024
(B) Vicinity Map
PowerPoint Presentation
Demonstration
Plans
STAFF CONTACT: Dennis Killough (817)748-8072
Patty Moos (817)748-8269
Case No. Attachment A
SV21-0024 Page 1
BACKGROUND INFORMATION
APPLICANT: Mesero
OWNER: Carroll/1709, Ltd.
PROPERTY SITUATION: 1471 E. Southlake Blvd., Southlake, Texas
LEGAL DESCRIPTION: Lot 5, Block 1, Shops of Southlake
CURRENT ZONING: “S-P-2” Generalized Site Plan District
STRATEGIC LINK: C4 – Attract & keep top-tier businesses to drive a dynamic & sustainable
economic environment
HISTORY: City Council approved a Conditional Sign Permit for the Shops of
Southlake on October 18, 2005. (SP05-258)
City Council approved the Conditional Sign Permit for monument signs
for the Shops of Southlake on February 7, 2006. (SP06-081)
City Council approved a sign variance request for Nordstrom Rack on
May 5, 2009. (SV09-006)
City Council approved revisions to the shops of Southlake Conditional
Sign Permit (MSP) for building blade signs, pedestrian blade signs,
awning signs, light pole banner signs, umbrella signs, sandwich board
signs, and fascia signs on June 7, 2011. (MSP11-002)
City Council approved a sign variance request for St. Bernard an attached
building sign with a back lit backer plate located on the west elevation and
not within the required middle 75% of the façade on May 18, 2021. (SV21-
0010)
City Council approved a sign variance request for Nordstrom Rack for an
attached building sign with larger that permitted individual internally
illuminated channel letters and that the applicant can consider face lit or
back lit channel letters in an approved color or any sign type that meets
the Sign Ordinance on May 18, 2021. (SV21-0011)
STAFF COMMENTS: The application exhibits are hyper-linked to this report. City Council
approval of the request does not eliminate the requirement for an
appropriate sign application submittal prior to sign installation. Please
contact Seantay Carpenter for sign application processing and pre-install
inspection. Seantay can be reached at 817-748-8215 or
scarpenter@ci.southlake.tx.us.
Variance Criteria:
9.6.2 VARIANCES
Case No. Attachment A
SV21-0024 Page 2
a. Variance Authorized. The City Council may authorize variances to
any restriction set forth in this ordinance, including but not limited to
the number, type, area, height, or setback of signs, or any other
aspect involved in the sign permitting process.
b. Approval Standards. In granting any variance, City Council shall
consider the following criteria:
(i) Special conditions exist which are peculiar to the land,
structure or building involved and are not applicable to other
lands, buildings or structures in the same zone. The City may
attach such conditions to granting all or a portion of any
variance necessary to achieve the purpose of this ordinance,
and;
(ii) The strict interpretation of the provisions of the ordinance
would deprive the applicant of rights commonly enjoyed by
other properties in the same zone under the terms of the
ordinance, and;
(iii) The special conditions and circumstances do not result from
the actions of the applicant and such conditions and
circumstances do not merely constitute pecuniary hardship or
inconveniences, and;
(iv) Granting the variance will meet the objectives of the ordinance
and not be injurious to the adjoining property owners or
otherwise detrimental to the public welfare, and;
(v) The request will be the minimum variance necessary to
alleviate the special hardship or practical difficulties faced by
the applicant in meeting the requirements of this ordinance;
and;
(vi) Granting of the variance will be in harmony with the spirit and
purpose of this sign ordinance.
(vii) Granting of a variance shall be specific to the subject sign(s).
Any modification of the signage approved by the variance or
the installation of new or replacement signage that does not
meet the specific requirements of the City Council variance
approval is prohibited and will be deemed non-compliant.
Application Process. Any request for a variance shall be made to the
Administrative Official and be accompanied by a completed application
and a non-refundable filing fee in the amount specified in the current fee
schedule adopted by City Council. The sign Board’s recommendation will
be forwarded to the City Council for their consideration.
N:\Community Development\MEMO\Signs\Sign Variance\2021\SV21-0024 - Mesero
Case No. Attachment B
ZA21-0024 Page 1